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PlayIndiana.com: Sportsbooks shatter wagering records in September
Indiana’s retail and online sportsbooks celebrated the return of football in September to generate a record-breaking $355.4 million in wagers and $33.3 million in revenue. The surge is evidence of a new level of bettor enthusiasm, which could make any record short-lived, according to PlayIndiana, which tracks the state’s gaming industry.
“Football remains king, even when the Colts get off to a slow start as they did in September,” said Nicole Russo, an analyst for PlayIndiana.com. “A busy schedule of Indiana, Notre Dame, and Purdue football certainly helped boost interest, too. The bottom line, though, is that the state’s industry continues to grow and mature and that will likely lead to even stronger months ahead as baseball’s postseason starts and the NBA returns.”
Online and retail sportsbooks generated a record $355.4 million in bets in September, edging the previous record of $348.2 million set in January, according to official reporting released Tuesday. September’s handle was up 71.3% from $207.5 million in September 2020 and up 64.8% from $215.6 million in August, as bettors increased the pace of betting to $11.8 million per day over the 30 days of September. That is up from $6.9 million per day in September 2020 and $7 million per day in August.
Gross gaming revenue reached $33.3 million, topping the previous record of $31.7 million set in January. September’s revenue was up 196.4% from $11.2 million in September 2020 and up 99.4% from $16.7 million in August. Taxable revenue landed at $33.9 million in September, yielding $3.3 million in state taxes.
Through the year’s first nine months, Indiana’s sportsbooks have combined to generate $2.4 billion in wagering and $206.6 million in gross gaming revenue, already easily surpassing the $136.4 million in revenue on $1.8 billion wagered in all of 2020.
“The bar has been set much higher for Indiana’s sports betting market, and could double the wagering from last year,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “Indiana remains one of the five largest sports betting markets in the country, and the growth is showing few signs of letting up at this point. Sportsbooks should approach $4 billion in wagers for the year.”
September featured a full college football schedule and three full weekends of NFL football, and bettors made wagers in droves as a result. Football attracted $148.6 million in wagering in September, which is a dramatic gain from the $48.4 million wagered on football in September 2020. Interest in the Colts remained strong even as they started 0-3, and sportsbooks even got a boost with the surprising Cincinnati Bengals.
Baseball was a popular bet, too, drawing $52.9 million in wagering in September. That is up from $30.5 million in September 2020.
“Sportsbooks have made a hard push to attract customers this fall,” Ramsey said. “We’re just starting to see the fruits of those promotions, but September’s wagering makes it clear that those efforts are already working to expand the overall customer base.”
Online betting produced $320.1 million in wagers, 90.1% of September’s handle. DraftKings led online operators with a $130.4 million handle in September, down from $74.2 million in August. September’s bets produced $7.2 million in gross receipts, up from $4.4 million in August. FanDuel was again No. 2 in the state with $77.2 million in online wagering, up from $52.6 million in August. Those bets produced a state-best $10.6 million in gross receipts.
The leaders were followed by:
- BetMGM ($37.1 million handle, up from $26.2 million in June; $4.5 million win, up from $2.5 million).
- Caesars ($30.7 million handle, up from $16.9 million; $719,110 win, down from $977,286)
- Barstool ($16.1 million handle, up from $8.6 million; $1.5 million win, up from $347,062)
- PointsBet ($11.0 million handle, up from $5.9 million; $1.1 million win, up from $574,087)
- BetRivers ($8.9 million handle, up from $5.8 million; $597,566 win, up from $409,812)
- TheScore ($3.1 million handle, up from $1.8 million; $367,218 win, up from $28,776 loss)
- WynnBet ($2.6 million handle, up from $777,706; $313,478 win, up from $77,443)
- TwinSpires ($1.5 million handle, up from $1.3 million; $85,461 win, up from $37,866)
- Unibet ($950,588 handle, up from $775,921; $54,315 win, up from $22,300)
- BetWay ($615,790 handle, up from $301,696; $44,980 win, up from $5,081 loss)
Meanwhile, operators used football as an opportunity to gain market share. That includes high-profile partnership deals between the Colts and Caesars and WynnBET.
“Operators use the increased interest in betting that inevitably comes with football season to increase brand awareness and eventually carve out market share,” Russo said. “With so many brands operating in Indiana, the competition for deals with other high-profile brands like the Colts are fierce, but they can help boost visibility.”
Retail sportsbooks took in $35.3 million in wagering in September, up from $20.4 million in August. Hollywood Lawrenceburg, nearest to Cincinnati and one of the highest-volume retail sportsbooks in the U.S., led retail books in Indiana with $11.5 million in wagers, up from $5.6 million in August. Ameristar East Chicago was second with $5.0 million in bets, ahead of Horseshoe Hammond ($4.2 million).
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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