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Entain Opens New-Look Digital Shops across UK & Europe

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Retail to have a more contemporary, digital feel

Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.

The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands.  In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.

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“Entain is a global online operator, but we are focused on delivering a great local experience for our customers.  This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.

“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”

Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.

The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.

“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments.  We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”

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Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.

In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.

“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”

All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.

 

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TEN Launches First-ever Fully On-chain Poker Powered by Autonomous AI Agents

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TEN, The Entertainment Network for AI‑Native iGaming, has launched House of TEN—the first fully on-chain poker application featuring autonomous AI agents with trustless, encrypted gameplay.

More than just a technical milestone, the launch signals the arrival of AI-native iGaming—a new category of on-chain entertainment where AI agents and trustless wagering converge. The successful launch of House of TEN illustrates how TEN’s unique, encrypted execution environment is expanding the possibilities for what can be achieved on the Ethereum blockchain. With programmable privacy, verifiable randomness and no off-chain logic, TEN enables fully autonomous, high-stakes games that merge crypto trustlessness with real gameplay complexity.

Poker That Actually Works On-Chain

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Poker has been played for over 200 years, but until now, it couldn’t exist fully on-chain without compromising fairness or privacy. By solving long-standing limitations around privacy, randomness, and user experience—without relying on off-chain components—TEN is enabling games that were previously considered impossible to build on-chain. Users can stake on AI agents with distinct strategies and personalities, earning ZEN—a prediction-based rewards system that converts into future airdrops.

Poker requires hidden information, strategic play and fair randomness—none of which have been possible in previous blockchain implementations without compromising trust assumptions. TEN uses TEEs to deliver encrypted card hands and secure, verifiable randomness, without any off-chain logic.

“We’ve built the world’s first true on-chain poker with AI agents you can stake on. It’s one of the most technically advanced dApps ever deployed in Web3. To make it work, we had to solve cryptographic challenges that most thought were impossible—like fully private card hands, autonomous logic, and fair, tamper-proof dealing,” said Cais Manai, Co-Founder & Head of Product at TEN.

AI Agents That Think, Bluff and Deceive

TEN’s poker experience includes autonomous AI agents with unique personalities and play styles, from aggressive risk-takers to unpredictable wildcards. Players can follow and stake on these agents as they compete in real time. The gameplay experience mirrors leading online poker platforms, only now, it’s fully on-chain, transparent and decentralized. Each hand is unpredictable. Odds move in real time based on player actions, not bots, because the game state is encrypted and can’t be sniped.

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The launch of House of TEN is a live demonstration of what the protocol makes possible:

• Trust in the protocol, not the people.

• Chain-level encryption.

• Lightning-fast finality.

• Seamless user experience (UX) that hides complexity.

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A Glimpse Into What’s Next for Ethereum

While poker is the first showcase, TEN is built to support much more. Its encrypted execution environment enables entirely new classes of on-chain games and AI applications that require privacy, randomness or complex off-chain-like logic—spanning DeFi, gaming and AI-based applications.

“TEN isn’t just another L2—we’ve built what we believe is the most sophisticated infrastructure in the space. This launch proves that real utility, strong user experience (UX), and cryptographic privacy can all coexist on Ethereum. We’re building for the future of institutions, enterprises, and autonomous systems entering Web3,” said Gavin Thomas, CEO of TEN Protocol.

The post TEN Launches First-ever Fully On-chain Poker Powered by Autonomous AI Agents appeared first on European Gaming Industry News.

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Ygam Welcomes Two New Trustees

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Ygam has strengthened its board of trustees with two appointments bringing combined expertise in governance, policy, public affairs and safeguarding.

Judy White joins the Ygam board with over 20 years of experience in governance and operational leadership across the not-for-profit sector. A Chartered Secretary, Judy has a proven track record in governance, risk management, data protection, transformation and stakeholder engagement. She most recently served as Head of Governance at the British Association for Counselling and Psychotherapy (BACP), where she oversaw governance, assurance and risk across the organisation.

Previously, Judy spent seven years at the Gambling Commission as a Senior Manager in Licensing, where she played a key role in assessing complex licensing applications. Judy’s deep understanding of governance frameworks and regulatory environments will provide crucial oversight and support as Ygam continues to grow and evolve.

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Iain Corby joins alongside Judy as an experienced leader with a diverse career spanning consultancy, government policy, and the third sector. His early career included 12 years as a programme management consultant at Deloitte before transitioning into policy work.

Iain has experience working in gambling harms prevention sector, previously serving as Deputy Chief Executive of GambleAware. He is currently the founding Executive Director of the Age Verification Providers Association which prioritises child protection in the digital space. With an MBA from UCLA and a reputation for delivering performance improvements, Ian brings strategic insight, commercial acumen and a wealth of knowledge in public affairs and communications.

Mike Wocik, Chair of Ygam, said: “We are delighted to welcome Judy and Iain to the Ygam Board. Their wealth of experience and expertise will further strengthen our governance and strategic leadership, ensuring we continue to operate at the highest standards. Strong governance is the foundation of our success, and their insights will be invaluable as we grow our impact and evolve as a leader in our field. I look forward to working with them to drive our mission forward and make a lasting difference.”

Judy White said: “I’m excited to join the fantastic team at Ygam. I’m passionate about supporting children and young people, and I’ve been hugely impressed by Ygam’s position as a leader in their field, with a clear commitment to high standards of governance and impact. I look forward to engaging and collaborating with the board and staff to advance Ygam’s vision and mission, ultimately supporting children and young people in safely navigating our increasingly digital world.”

Iain Corby said: “Although it has been six years since I was at GambleAware, I have followed developments in the field from a distance and recognise this is a time of great change and opportunity with the introduction of the new levy. The growing focus on prevention has never been more important, and I look forward to supporting the board, the whole leadership team, and the impressive team that is delivering such a formidable impact for young people across the country and beyond.”

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Narva Communications Becomes Svenska Spel’s New Agency for Corporate Communications

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Narva Communications has become Svenska Spel’s new agency for corporate communications.

“We received high-quality bids from some of Sweden’s leading agencies in Corporate Communication. After a thorough evaluation process, Narva was the agency that received the highest score. They have demonstrated great strategic acumen, strong analytical skills and a very good understanding of Svenska Spel’s mission and communication needs,” Andreas Jerat, Head of Corporate Communication at Svenska Spel, said.

Narva’s assignment includes strategic communication support within Corporate Communication, Public Affairs and financial communication. The assignment also includes the production of annual and sustainability reports. The agreement is valid for two years starting in May 2025, with the possibility of extension 1 + 1 year.

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“We are extremely proud that Svenska Spel has chosen Narva as a partner for its group communications. Svenska Spel is one of Sweden’s most well-known brands with an important social mission. We look forward to working with them to develop communications and help further strengthen the image of Svenska Spel as a role model for games that are offered in a safe and responsible manner,” said Frida Dahlgren, CEO of Narva Communications and account manager for Svenska Spel.

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