Canada
MAXIMBET OFFERS NIL CONTRACTS TO ALL 21+ DIVISION I, II & III FEMALE STUDENT-ATHLETES IN COLORADO
Lifestyle sports betting brand, which launched in Colorado last month, promotes power of women’s sports with cash and exclusive party package to 21 and up
MaximBet, the emerging online sports betting lifestyle brand operated by Carousel Group and in partnership with premier men’s brand, Maxim, announced it is offering all female student-athletes at Division I, II and III Colorado colleges and universities a Name, Image and Likeness (NIL) deal that rewards them with cash, invitations to parties, merchandise and more. The extension to all female collegiate student-athletes in Colorado is the first official dive into NIL for MaximBet and marks the first time any brand in the iGaming category has proposed an offer exclusively to women sports participants at all divisions.
“We are part of the Colorado community, and we want our users to know that we support the team and athletes in their backyards,” said Doug Terfehr, VP of Brand and Communications, MaximBet. “We hope as many qualified young women who love playing for their college or university take advantage of this offer and recognize that we support them in everything they do.”
The term of engagement is four months and includes a cash payment, as well as an invitation to the first-ever MaximBet Max-querade Party in Denver on Saturday, Oct. 30. To become part of the MaximBet NIL team, eligible athletes must follow the brand on Facebook, Instagram, TikTok and Twitter,and send a DM with interest on whatever social media platform she prefers. Members of the MaximBet NIL team will also receive free merchandise from the company and be asked to spotlight the brand in posts on their personal social channels. The two female athletes that secure the highest level of social engagement will receive an additional four-figure bonus on top of their cash payment.
MaximBet, who’s sports betting platform has been on fire since launching last month – including setting back-to-back-to-back record weekends in bets and new signups – is approaching the industry with a customer-first, lifestyle mindset, rewarding players with real-life experiences along with traditional bet credits, bonuses and other benefits.
Earlier this month, MaximBet announced it had gained market access in Ohio and Pennsylvania, meaning MaximBet is now live, or set to go live, in six states and Canada.
- Colorado (live)
- Indiana
- Iowa
- New Jersey
- Ohio
- Pennsylvania
In addition, earlier this year Carousel Group entered into a multi-state, 10-year partnership with Caesars Entertainment that enables the MaximBet brand to rapidly secure market access to states across the country. The deal includes both sports betting and casino.
As a lifestyle brand, MaximBet users receive experiences just for playing on the platform, along with the following advantages:
- Powered by the Latest Tech: MaximBet uses proprietary technology that has been built in-house to give players the best and safest experience possible. With decades of experience in the sports betting and technology spaces, the MaximBet tech interface offers everything from an elevated guest UX to early detection of behaviors that may potentially be dangerous to players.
- Every League, Every Event: NFL. MLB. NBA. NHL. PGA. MMA. You name it. MaximBet has every league and every sport covered, so there’s always something big to make your day. No matter your game, you’ll find sharp odds and the best props for every event on the schedule, 365 days a year.
- Exclusive Prizes and Experiences: MaximBet brings the most exclusive real-world experiences to every state it operates in, as well as awesome virtual experiences for players wherever they are. For example, MaximBet will give players the chance to win an opportunity to share a bet with their favorite influencer or celebrity and then watch a game together.
- 1x Rollover Requirement: Earning Free Bet Credits is easy. And so is turning them into cash. With a tiny 1x rollover requirement, you don’t have to bet much to get your hands on your winnings.
- Top Shelf Customer Service: MaximBet is committed to its players, ensuring an unparalleled, top shelf guest experience each time they play.
- More On the Way: If jackpots and slots or high stakes blackjack are more to your taste, then stay tuned for MaximBet casino, launching soon.
As MaximBet continues to expand in new areas, responsible gaming remains a key focus. MaximBet is proud to provide resources to help customers play responsibly.
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
-
Africa4 weeks ago
Cross Switch Bolsters African Footprint with Strategic Partnership with Pesawise
-
Esportes da Sorte4 weeks ago
Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships
-
Australia4 weeks ago
ACMA Imposes Fine of $500,800 on PointsBet
-
Africa4 weeks ago
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards
-
Baltics4 weeks ago
Modern Oracles & Smart Payments: Finrax’s Vision for Blockchain, AI & Beyond
-
Australia4 weeks ago
ACMA Imposes $1 Million Fine on Unibet
-
Asia3 weeks ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Balkans4 weeks ago
EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated