Canada’s Atlantic Lottery partners with Neccton

Neccton tool adds to Atlantic Lottery’s recognised player protections

Healthy play is a subject Atlantic Lottery Corporation takes very seriously; for example, the organisation is certified at Level 4 of the World Lottery Association’s Responsible Gaming Framework. This is the highest level any lottery can achieve and something Atlantic Lottery has maintained since 2010.

Now, Atlantic Lottery is taking its responsibility a step further by working with Neccton and its director, Dr Michael Auer, to give players the best protection from harmful play patterns that they can get.

The relationship began when Neccton won the contract via a public tender process, in which the company had to prove its credentials and explain how it would best serve Atlantic Lottery’s players.

Since being awarded the contract, Dr Auer has been working with the Atlantic Lottery team to further strengthen the range of responsible gambling (RG) features for players on alc.ca with the introduction of the PlayWise Rating tool. The PlayWise Rating allows players to see an assessment of their online play patterns if they have been active for 30 days or more on the alc.ca website.

Confidential to each player, the PlayWise Rating is calculated by Neccton’s powerful software using information such as the responsible gambling tools the player uses, what games they play and how often, how much they wager, and any notable changes in these areas.

Dr Michael Auer said of the partnership: “We are always very proud when distinguished organisations use our tools to help their players but when it’s a group like Atlantic Lottery that is already so well recognised for their work in player protection, it means even more to us. Our values are aligned and we look forward to working together for a long time.”

Atlantic Lottery offers a wide range of games to players including instant games, draws, video lottery, sports and online games. In 2020, Atlantic Lottery launched an online casino in the province of New Brunswick. This gave that province’s online casino players access to the many robust responsible gambling features that are available on alc.ca.

Stephanie Ryan, Atlantic Lottery’s head of social responsibility and learning, said the PlayWise Rating is part of efforts to continually improve the tools available to players.

“As a publicly owned corporation, our commitment to responsible gambling is at the forefront of everything we do,” Ryan said. “The PlayWise Rating is an important addition to the range of features, information and resources we provide to empower players to make healthy decisions about their play.”