Pariplay joins forces with FansUnite

Aspire Global’s Pariplay Ltd, the leading iGaming aggregator and content provider, has signed a multi-jurisdiction distribution agreement with gaming platform provider FansUnite Entertainment.

The deal will see Pariplay’s wide portfolio of proprietary and third-party content become available on FansUnite’s B2B Chameleon Platform, offered to iGaming, esports and sports betting operators across the globe.

The content will be distributed via Pariplay’s Fusion platform which includes over 12,000 games from over 100 third-party suppliers, as well as the provider’s own library of 120+ innovative and entertaining slots.

The agreement enables Pariplay to expand its presence across numerous regulated markets through FansUnite’s B2B and B2C brands running on the Chameleon platform, including operators and properties in the UK, Europe and LATAM.

FansUnite is a Canadian company which has produced a one of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry.

The partnership is the latest in a string of deals that will see Pariplay significantly expand its reach in regulated markets across the world. The supplier’s games are now live and certified for more than 16 regulated jurisdictions, including: New Jersey, UK, Spain, Colombia, Sweden, Bulgaria, Italy, Portugal, Denmark, Romania, Switzerland and Germany. The company also holds B2B licenses in West Virginia, UK, Malta, Gibraltar, Romania and Greece.

Andrew Maclean, VP of Sales at Pariplay, said: “We have invested heavily in expanding our footprint and we are committed to partnering with leading operators around the globe.

“This deal with FansUnite will make our games available to a new audience and we look forward to introducing our own proven content as well as titles from some of the world’s most sought-after studios via our trusted and high-performing Fusion platform.”

Scott Burton, CEO at FansUnite, said: “We are excited to boost our platform offering with Pariplay’s premium content portfolio which contain a wide variety of games that appeal to all player preferences and demographics. Pariplay’s emphasis on innovative products and technological leadership matches our own and we look forward to a successful partnership.”