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PlayIllinois.com: Sports betting hits 10-month low in July

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The volume of sports betting in Illinois further slowed in July, slumping to the lowest level in the state since September 2020 with $369 million in online and retail wagering. July typically marks the end of the seasonal slowdown that affects every major U.S. sports betting market, but in-person registration requirements in Illinois could dampen the football-fueled ramp up that other states will enjoy, according to PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.

“Illinois sportsbooks will not be able to take full advantage of the customer acquisition phase that comes with the beginning of every football season, which is vital for the growth of the industry,” said Joe Boozell, lead analyst for PlayIllinois.com. “Because in-person registration was reinstated in April at the beginning of the slow season in sports betting, the industry has skirted the most severe effects of the state rule. But there will be no hiding from it during football season.”

Bettors made $369.1 million in wagers at Illinois’ retail and online sportsbooks in July, down 22.5% from $476.5 million in June, according to official data released Thursday. The day-by-day pace of betting fell to $11.9 million over the 31 days of July from $15.9 million over the 30 days of June.

Year over year, handle was up 603% from $52.5 million in July 2020, a month that marked the relaunch of sports betting in the state after the pandemic-related shutdown of major U.S. sports. July is typically the slowest betting month of the year in the U.S., marking the low point in U.S. betting in 2018, 2019, and now in 2021. Despite the slowdown, Illinois remained No. 3 in July in terms of betting volume, surpassed only by New Jersey ($578.7 million) and Nevada ($409.9 million).

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Accordingly, gross gaming revenue fell 22.6% to $37.3 million from $48.2 million in June. That produced $37.6 million in adjusted gross revenue, yielding $6.1 million in state and local taxes. At 10.1%, the market’s hold, which is the percentage sportsbooks keep after paying out winning bets, remains relatively high.

“July features fewer prime betting opportunities and casual bettors are more occupied with vacations and other activities, and there isn’t much sportsbooks can do about that,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayIllinois.com. “Illinois sportsbooks have done well by increasing their hold over the summer months, which puts operators in a good position as casual bettors return.”

Baseball was the most bet-on sport for the first time this year, drawing $124.0 million of action in July. That was down from $126.7 million in June, even with the excitement over the success of the Chicago White Sox. The NBA Finals fueled $42.5 million in basketball betting, down from $126.9 million in June. Parlay betting ($79.7 million), tennis ($43.9 million), and soccer ($34.1 million) all contributed significantly to July’s handle, too.

July also marked the first time Olympics betting was made possible, not just in Illinois but in most legal markets in the U.S. Although Illinois does not report bets specific to the Olympics, anecdotally, it appears that the events in Japan did not draw widespread interest.

“With events held in the middle of the night in many cases and sports that are a bit unfamiliar to bettors, the Olympics did not appear to draw a lot of wagering,” Ramsey said. “In the end, the traditional team sports are still by far the largest draw for bettors, which is why football is so important for sportsbooks.”

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July’s wagering included $351.4 million in online bets, or 95.2% of the wagers made during the month. DraftKings/Casino Queen topped Illinois again with $122.7 million in combined online and retail handle, down from $160.2 million in June, and $120.5 million of July’s bets came online. In all, DraftKings generated $9.5 million in gross gaming revenue.

FanDuel was not far behind with $118.5 million in online and retail wagers, down from $156.3 million in bets in June. $118.0 million of July’s betting came online. It all resulted in a market-topping $15.5 million in gross gaming revenue.

The leaders were followed by:

  • BetRivers/Rivers Casino ($68.0 million in wagers, including $58.7 million online; $6.1 million in revenue)
  • PointsBet/Hawthorne Race Course ($28.5 million in wagers, including $26.9 million online; $2.7 million in revenue)
  • Barstool/Hollywood Aurora ($23.5 million in wagers, including $22.7 million online; $2.2 million in revenue)
  • Caesars by William Hill/Grand Victoria ($5.3 million in wagers, including $4.6 million online; $853,946 in revenue)
  • Argosy ($1.7 million in retail wagers; $334,226 in revenue)
  • Hollywood Joliet ($638,683 in wagers; $107,897 in revenue)
  • Par-A-Dice ($287,446 in wagers; -$16,491 in revenue)

“FanDuel continues to wring out an impressive amount of revenue from the bets it takes in,” Boozell said. “DraftKings answered with Same Game Parlays, which could help bridge the revenue gap with FanDuel. That fierce competition between the two market leaders will only grow during football season, with younger operators limited in their ability to make significant gains on the leaders with in-person registration in place.”

For more revenue information, visit PlayIllinois.com/revenue.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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