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AretoNet and GiG form partnership to analyse and enhance player lifecycle

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GiG clients can now take advantage of market-leading business intelligence and marketing automation features without the need for further integration

AretoNet, the market leading business intelligence and marketing automation provider has completed the full integration process with Gaming Innovation Group, meaning their extensive client list now have access to AretoNet’s platform.

This new alliance is the culmination of a successful year for AretoNet and its focus on partnering with the best iGaming platforms.

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The integration into the GiG Real-time, data platform was developed and delivered quickly, leveraging the AretoNet teams’ extensive technical expertise. It gives GiG’s clients the ability to engage with players across the entire customer journey using key gaming, engagement and campaign data to make accurate decisions and maximising marketing ROI.

The latest partnership will see GiG offering AretoNet’s full suite of products supplement the already extensive GiG Data Platform solution, including real-time business intelligence, marketing automation, predictive modelling and campaign execution, providing the capability to launch and trigger real-time, multi-channel marketing campaigns with full end-to-end analysis tracking.

Justin Farrugia, Co-founder of AretoNet said: “Offering our products to the very best operators in the iGaming sector is our key strategy and this new integration with Gaming Innovation Group emphasises that ambition.

“Our expert team and their dedication to streamlining what can be an extensive process, means we are able to deliver in double quick time. The benefits of working with our live data streams are there for all to see and we are delighted to now offer this market advantage to all GiG clients”

Martin Collins, Director of Sales and Business Development at GiG, said: “In today’s fast-paced,  competitive marketplace being able to offer our clients the tools to help them differentiate themselves from the competition  is something we view as an essential part of our service offering. We were immediately impressed by AretoNet and its innovative data capturing and business analysis product offering, which will give our customers a competitive edge, allowing them to make better and more informed business decisions based around their customer journeys and marketing campaigns . This will not only help to benefit their player lifecycle in the short-term with increased player acquisition and retention, but also for years to come with their overall marketing  strategy..”

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Spillemyndigheden: Danes Spent More Money on Gambling in April

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The Danes’ gambling spend increased in April 2025 compared with the same month last year. Especially online casino and betting saw a growth in the spending.

Figures from the Danish Gambling Authority’s monthly statistics show that the total gambling spend in April increased by 11.5% compared with April 2024.

Particularly online casino and betting contributed to the growth in the total gambling spend with an increase of 21.6% and 6.1%, respectively. On the other hand, land-based casino and gaming machines saw a minor fall of 2.5% and 3.6%, respectively.

The monthly statistics also cover key figures describing the Danish Gambling Authority register of self-excluded players (ROFUS) and the helpline StopSpillet.

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The post Spillemyndigheden: Danes Spent More Money on Gambling in April appeared first on European Gaming Industry News.

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Norway Progress Party Renew Calls to End Gambling Monopoly

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Norway’s state-run gambling model could soon face a major change. With the next general election scheduled for September 8, the Progress Party is renewing calls to end the national gambling monopoly.

Speaking at a May conference hosted by the Norwegian Online Gaming Association (Norsk Bransjeforening for Onlinespill), MP Silje Hjemdal reiterated her party’s long-standing position that Norway must move towards a liberalised market. The call echoes the Progress Party’s 2021 election manifesto and gains momentum as similar reforms unfold in neighbouring Finland.

Hjemdal, a member of the Storting’s family and culture committee, highlighted successful remote gambling frameworks in Denmark, Sweden, and Finland. While she stopped short of endorsing a specific model, she expressed admiration for Denmark’s regulatory setup.

“I haven’t landed on a concrete model, but what’s happening in Denmark is very exciting. I’d gladly take a study trip there to learn more,” she said.

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She also pointed to the broader risks of maintaining the monopoly, noting that large sums of money continue to flow out of the country through unlicensed platforms.

“We are one of the very few countries left using this model. There’s a clear need for better regulation—under the current system, Norwegian sports and culture lose out as money is spent offshore,” Hjemdal added.

The Progress Party isn’t alone in pushing for change. The Conservative Party also supports opening Norway’s gambling market and included the proposal in its latest manifesto, released in September 2023.

Carl Stenstrøm, Secretary-General of the Norwegian Online Gaming Association, believes the upcoming election could prove decisive. In a previous interview, he described the current level of cross-party support as the strongest yet for ending the monopoly, with liberalisation potentially arriving by 2028.

The post Norway Progress Party Renew Calls to End Gambling Monopoly appeared first on European Gaming Industry News.

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Betsson Group Awarded at the SBC Awards Europe

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Betsson Group was once more distinguished as a gaming industry leader with two winning categories at the SBC Awards Europe 2025 – an event focused on recognising the best operators, affiliates, suppliers, payments and game developers across the European gaming industry.

This time, Betsson was awarded for:

Best Affiliate Programme – Betsson Group Affiliates

Betsson Group Affiliates (BGA) continues to lead the way in affiliate excellence, driving exceptional results through trust, innovation, and operational strength. Representing several reputable brands across Europe and beyond, BGA delivered outstanding performance in 2024 – growing traffic, conversions and partner loyalty through tailored support and cutting-edge tools.

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With strategic expansions into high-growth markets such as Argentina, Greece and Colombia, BGA has empowered affiliates to deliver outstanding results through hyperlocal campaigns, region-specific assets and multilingual access.

Casino Operator of the Year

With all-time high results across key KPIs, Betsson Group’s focus on locally regulated markets continued to deliver. Player loyalty grew through personalised experiences, exclusive content and standout customer service.

Betsson’s commitment to user experience, compliance and innovation was further recognised with an upgraded ISO 27001:2022 certification and record-high customer deposits. With 91.7% of players using responsible gaming tools, and 1.35 million active customers, Betsson is not only growing fast, but doing so sustainably. These are just some of the reasons why Betsson Group earned this coveted award.

The post Betsson Group Awarded at the SBC Awards Europe appeared first on European Gaming Industry News.

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