Connect with us

Asia

Aerospike Cloud Managed Service helps Dream11 scale to serve millions of concurrent online users

Published

on

Reading Time: 2 minutes

 

New real-time data platform scales to meet 30% growth in demand for IPL

Aerospike Inc. today announced its partnership with Dream11, the world’s largest fantasy sports platform, to scale and meet requirements to handle millions of online users during the 2021 Indian Premier League (IPL) season. Powered by the Aerospike Real-time Data Platform, and deployed as a fully cloud managed service on AWS, Dream11 has improved performance, scale, availability and elasticity – while reducing the total cost of its online fantasy sports service.

Aerospike’s Real-time Data Platform powers real-time, hyperscale and data-hungry applications with predictable performance. By eliminating many of the tradeoffs of traditional database approaches, Aerospike makes it possible for companies to quickly ingest and process vast amounts of data from multiple sources at massive scale—with up to 80% less infrastructure typically required.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Aveekshith Bushan, Regional Director and General Manager – APAC, Aerospike, said, “With more people online than ever, the pandemic accelerated the need for truly scalable real-time data platforms that deliver the best customer experience possible. We are excited to partner with Dream11 for the  2021 edition of the IPL and beyond, where our Cloud Managed Services Platform powers many large-scale, mission-critical Dream11 applications. ”

The IPL has been one of the world’s biggest annual sporting events since 2007 and during the League, online fantasy sports platforms often witness high volumes of fan engagement.  With half of the matches of the IPL 2021 postponed due to the pandemic, the appetite to play fantasy sports is expected to increase for the second half of the season. Aerospike helps power some of the most crucial features of the Dream11 platform at a gigantic scale, with high trust for millions of concurrent users. From displaying the home page with a plethora of matches to presenting personalised contests to be joined, Aerospike does it seamlessly with extremely high performance and availability. Very importantly, it also enables users to create and edit their own fantasy teams on the Dream11 Team Service at scale.

Abhishek Ravi, Chief Information Officer, Dream11 and Dream Sports said, “Thanks to Aerospike’s expertise and our data-driven team, Dream11 along with other group companies of Dream Sports like FanCode and DreamPay, has become synonymous with sports fan engagement in India. As the sports industry faced disruption due to COVID, in the first phase of the IPL 2021, Dream11 had witnessed a significant rise in user engagement before the tournament’s suspension due to the pandemic. Now with the IPL resuming soon and with Aerospike’s continued support in Cloud Managed Service, we hope to reach many more milestones and surpass the 5.5 million concurrencies, 80 million requests per minute, and 20,000 team update benchmarks that we had achieved in the IPL’s 2020 edition.”

Furthermore, Aerospike and Dream11 are participating in “The World Developers Online Summit, 2021, India,” a program developed by people in the industry with a target of 100+ delegates. Aveekshith Bushan, Regional Director and General Manager – APAC, Aerospike and Hammond Pereira, Director of Engineering, Dream11 are the keynote speakers in this event and they speak about how Dream11, with Aerospike, has built a Fantasy Sports Team Service to handle futuristic IPL scale.

Event dates: 16th – 17th September

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Continue Reading
Advertisement

Asia

Max Level Wins PR Mandate for Riot Games in India and South Asia

Published

on

By

Reading Time: 2 minutes
Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

Continue Reading

Asia

EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

Published

on

egt-digital’s-innovative-developments-to-captivate-visitors-at-sigma-asia-2025
Reading Time: 2 minutes

 

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

Continue Reading

Asia

EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

Published

on

egt’s-asian-themed-products-to-make-a-splash-at-sigma-asia-2025
Reading Time: 2 minutes

 

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Continue Reading

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania