Pariplay partners with The Mill Adventure

Platform provider gains access to premium content via Fusion

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has agreed a distribution deal with innovative and up-and-coming gaming platform The Mill Adventure.

Via the Fusion platform, The Mill Adventure will gain access to Pariplay’s proprietary titles as well as thousands of games from some of the industry’s most sought-after studios.

The Fusion platform also comes with a range of conversion, retention and tool mechanics that help operators engage players and maximise entertainment.

The Mill Adventure provides a complete gaming platform, including licences and operations, for rapid deployment and success in the iGaming space. Known for their innovative ideas and constant pushing of boundaries, The Mill Adventure is guided by a passion for invention, operational excellence and commitment to improve the inefficient.

Andrew Maclean, VP Sales at Pariplay, said: “We are very excited to be partnering closely with The Mill Adventure.

“Their innovative use of the power of AI, automation, and flexibility in providing a complete gaming solution to their customers adds real value and we look forward to introducing our content to their players and growing our presence.”

Bjørnar Heggernes, Head of Casino at The Mill Adventure, said: “By partnering with Pariplay we will gain access to an unparalleled number of games and proven content for both our own white label brands as well as our independent operators using our platform.

“Our integration with Pariplay is nearly complete and we look forward to launching the first brands with their own games and third-party content within this quarter.”