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Entain Doubles Funding to SportsAid Through to Paris 2024 Olympics

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Leading Corporate SportsAid Sponsor Backs 2021 Paralympians

Entain, the leading global sports betting and gaming entertainment operator, is today pleased to announce that its Foundation has extended its long-term partnership with sports charity, SportsAid, to provide critical funding to the most talented young British athletes all the way through to the Paris 2024 Olympic and Paralympic Games.

The Entain Foundation will double its financial backing thus far to SportsAid, taking its total financial commitment to around £500,000 by Paris 2024– making Entain one of SportsAid’s largest corporate partners.

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The extension comes as the Paralympic Games get underway in Tokyo. Around a quarter of the Entain-SportsAid recipients are para-athletes, aiming to compete in future Paralympic Games. Recipients include para table tennis player Craig Allen; the wheelchair fencer Abigail Marshall; track and field stars Charles Dobson and Joel Clarke-Khan; and wheelchair basketball talent Dylan Wade.

Overall, 165 of the 227 members of the Paralympics GB squad in Tokyo (73%) have received financial support and recognition from SportsAid during their careers. Forty-eight of the SportsAid alumni announced to represent Paralympics GB in Tokyo have received support from the charity since Rio 2016.

Entain (owner of Ladbrokes and Coral in the UK) first partnered with SportsAid, a charity dedicated to support the next generation of elite British athletes, in 2018.  Entain supports over 50 aspiring athletes a year across England, Northern Ireland, Wales and Scotland with each athlete receiving an annual financial support to contribute towards training, competition, travel and equipment costs.

The Entain-SportsAid partnership has so far distributed over 150 athlete awards with sponsorship and event fundraising key to this.  Previous beneficiaries of the Entain-SportsAid partnership include Bethany Shriever, who this weekend added the World title to the gold medal for she won for BMX Supercross and at the Tokyo Olympics.

In the recent Tokyo Olympics, SportsAid alumni starred for Team GB, winning 14 gold, 19 silver and 14 bronze medals – 72% of Team GB’s total medal haul – across 20 different sports, surpassing the total of 46 medals won at Rio 2016.

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In addition to direct financial assistance, Entain also works with SportsAid to supply athletes with recognition and personal development opportunities. An integral aspect of the partnership is the delivery of workshops for the athletes and their parents and guardians, where they receive expert advice on a range of topics including nutrition, mental wellbeing and dealing with the media.

Grainne Hurst, Group Director of Corporate Affairs at Entain: “Following the incredible performance from British athletes at this year’s Olympic Games and the Paralympics getting under way in Tokyo, we are delighted to extend our SportsAid partnership for a further three years. Our collaboration with SportsAid is a huge source of pride for everyone at Entain and plays a pivotal role in supporting the next generation of British sporting heroes.”

Danny Crates, former 800m Paralympic gold medallist, world Champion and former world recorder holder“Talented young athletes need the right support, at the right time, to help them fulfil their potential and ultimately achieve their ambitions,” said Danny Crates – a Paralympic gold and bronze medallist who is a leading SportsAid ambassador. “SportsAid has maintained a crucial presence across British sport over the last 45 years – playing an important role in the country’s international success throughout that time.

“It’s the overall package offered by SportsAid which helps make such a difference to athletes – financial backing, recognition of talent, workshop support, personal development opportunities – and this has really been enhanced in recent years. The outstanding commitment of the charity’s partners, such as Entain, is vital to making that a reality and I’m delighted to see this relationship going from strength-to-strength.

Tim Lawler, CEO of SportsAid said: “Entain’s extended commitment will take us all the way up to the Paris Olympic and Paralympic Games in 2024 and comes at a very important time for talented young athletes – particularly following a challenging period over the last 18 months.”

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“Our partnership with Entain has continued to evolve year-on-year and the well-rounded support provided to these aspiring young sports stars gives them added confidence and motivation to pursue their ambitions. We have also seen an increased awareness of SportsAid and a much wider audience is hearing the stories behind the next generation of sporting heroes.”

The support for young athletes via SportsAid is part of The Entain Foundation’s multi-million-pound grassroots sports investment programme. This also includes support for local football clubs in the  Trident Leagues, as part of the “Pitching In” initiative, backing for aspiring Greek athletes through bwin’s Team Future programme and further international initiatives in the countries in which Entain operates to support grass roots and community sport.

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NetBet Partners with Fight Disciples

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NetBet Partners with Fight Disciples
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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

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Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

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The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

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Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Week 27/2025 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

PG Soft serves up Diner Frenzy Spins

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Juicy Wins, Crystal Clear: ELA Games Releases New Luxury Title

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

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Amusnet Expands an All-Player-Favourite Series with Its Newest Game Release, 100 Extra Crown 6 reels

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Moon Princess Stargazing expands beloved celestial slot series

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

Uncover Ancient Riches in Ra’s Relics Bonanza™ from Booming Games

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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