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IEM Cologne 2021: how major events increase the popularity of esports betting

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IEM Cologne is one of 2021’s best Counter-Strike: Global Offensive tournaments. This newsworthy event brings together 24 teams from all around the world, has a $1 million prize pool and three stages of play.

Counter-Strike is flourishing

Counter-Strike: Global Offensive is the fourth game in the Counter-Strike series of games. As with its forerunners, the game is a multiplayer first-person shooter in which two teams (Terrorists and Counter-Terrorists) compete against each other in various game modes.

Just imagine, the first release of Counter-Strike was published on November 9, 2000. This game has existed for more than 20 years. Even though the last game in the Counter-Strike series Counter-Strike: Global Offensive was released nearly 9 years ago, in August 2012, the game is still top-rated online and has millions of fans.

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According to Statista, as of February 2020, Counter-Strike had 24 million monthly active users, more than double the figure from May 2016. In May 2021, CS:GO reached more than one million concurrent players on Steam.

 

More than just a game

And what’s interesting is, it’s not just a game for millions of gamers, but for watchers of esports content too, of course. ELEAGUE Major, which took place in January 2018, was the most-watched CS:GO tournament that year, reaching nearly 1.9 million viewers. With such a large number of supporters, it is par for the course that CS:GO competitions are worth big money.

The game’s annual cumulative tournament prize pool reached $21.77M in 2019. And in 2020, the estimated prize money for CS:GO tournaments stood at $15.85M, making it the online game with the highest cumulative prize pool in that year.

Gamers are not short of attention and cash rewards. For instance, the Danish gamer, a member of Astralis, Andreas Højsleth, known by his online alias, Xyp9x, has earned over $1.88M playing CS:GO competitively. Currently, he is in second place in the earnings table for players of CS:GO. Another Danish player, Peter Rasmussen, who goes by the alias dupreeh, occupies the first spot with around $1.91M.

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CS:GO betting

Professional gaming quickly became a matter of interest to sportsbooks. Today, as reported by iGB, the most popular esports betting titles fall under two categories. The first includes the “Big Three”: League of Legends, Dota 2, and Counter-Strike: Global Offensive. They’re also some of the most popular video games globally.

The growth of popularity of these games turned the attention of the majority of sportsbooks. Global betting operators are widening their portfolio with popular online PC games. Some of the most popular CS:GO events are commercial CS:GO tournaments with 24/7 schedules that allow sportsbooks to fill free airtime with engaging content.

Betting on commercial CS:GO events works the same way as betting on major CS:GO events. Bettors wager on various markets: the outcome of a match, top-performing players, final scores, etc.

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One of the platforms that provide fast and dynamic 24/7 esports tournaments is ESportsBattle. It is worth noting that the organizers of ESportsBattle CS:GO tournaments have noticed the huge spike in bettors’ engagement rate in the run-up to big matches.

 

ESportsBattle & CS:GO

Because of increased global demand, ESportsBattle decided to expand its horizons and became the first platform to launch 1×1 CS:GO matches, guaranteeing beginner players an opportunity to have a shot at it. Earlier, ESportsBattle had only a 5×5 format and later became the first to offer 2×2 CS:GO matches.

This variety of formats and modes allows pro and amateur players to face off in EsportsBattle tournaments, develop their skills, and make money on it.

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For bettors of  EsportsBattle CS:GO tournaments, operators  provide the following markets: match winner (2-way or 3-way), match handicap, total maps, correct map score, map winner (2-way and 3-way), total rounds.

During July 2021, when IEM Cologne 2021 took place, ESportsBattle CS:GO matches chalked up far more views, which, in turn, led to increased bettor engagement. The number of views of ESportsBattle tournaments has risen dramatically: from 120K in June to almost 200K in July.

Furthermore, the number of views increased by 73% from the beginning of 2021. Betting on CS:GO gives bettors a chance to feel even more engaged in the whole IEM Cologne 2021 experience, as though they are participating in the tournament.

Thanks to regular broadcasts of esports events that boosted the gaming, esports and betting markets began to enjoy particular popularity. Moreover, one of the betting operator stated that there was almost 40% uptake in the number of active bettors engaged with EsportsBattles’ CS:GO events between June and July. Since the beginning of 2021, the number of people betting on EsportsBattle CS:GO events has increased by 10,000%.

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StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome

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StarLadder today announced that it will host the second Counter-Strike 2 Major of 2025 in Budapest, Hungary, culminating in a four-day Playoff stage inside the MVM Dome – one of the largest and most advanced esports venues in Europe, and one of the biggest CS2 Major venues to date.

The event will run from November 24 to December 14, featuring the world’s top 32 Counter-Strike 2 teams competing for a $1.25 million prize pool and one of the most prestigious titles in the esports world.

Kicking off on November 24, the early stages of the tournament will take place at Budapest’s MTK Sportpark, a recently upgraded venue with seating for 2,000 spectators. This modern, esports-ready venue offers fans a unique opportunity to get close to the action and experience high-level Counter-Strike in the vibrant atmosphere of an offline setting.

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From December 11 to 14, the tournament moves to the MVM Dome for the playoffs. With 20,000 seats and cutting-edge production capabilities, the Dome will deliver a stadium-scale experience – featuring record-breaking LED setups, immersive lighting, and arena-wide special effects crafted to elevate the show for every fan on site. Set against the backdrop of Budapest’s iconic pre-Christmas charm, the Major will offer not just world-class esports, but also a chance for fans to experience one of Europe’s most vibrant cities during its most magical season.

“ Hosting another Major is an incredible honor, and we’re determined to make it unforgettable,” said Roman Romantsov, CEO of StarLadder. “Budapest gives us the perfect stage to push the boundaries of what a live CS2 event can look and feel like. From day one to the Grand Finals, we’re building something that fans – both in the arena and watching around the world – will remember. We invite every Counter-Strike fan to be part of this iconic moment with us.”

The post StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome appeared first on European Gaming Industry News.

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Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025

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The Esports World Cup Foundation (EWCF) has unveiled the full scope of the qualification system for the Esports World Cup 2025 with the launch of the global “Road to EWC” program. Featuring over 200 tournaments spanning grassroots leagues to elite international circuits, the Road to EWC offers opportunities for players at every level to compete on the world’s biggest stage, the Esports World Cup, set to return to Riyadh, Saudi Arabia, from July 7 through August 24.

“Road to EWC is a platform for every player, Club, and community whose journey defines the spirit of competition,” said Faisal Bin Homran, Chief Product Officer, of the Esports World Cup Foundation. “By connecting hundreds of tournaments across the world, we are creating life-changing opportunities for players at every level, bringing the world’s best talent to Riyadh. This is how we grow the sport – by growing our partnerships, investing in competitions and laying the foundation for sustainable growth across the industry.”

The Road to EWC qualification program marks a major milestone for the Esports World Cup and is a core component of EWCF’s commitment to the sustainable growth of esports, supporting the professional ecosystem and advancing the sport on a global scale. With 25 tournaments in 24 games, including four new games – Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT – the EWC 2025 will bring together more than 2,000 elite esports players and 200 top Clubs to compete for a prize pool of more than $70 million, the largest in esports history.

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For League of Legends, Valorant, Overwatch 2, and Apex Legends, official publisher circuits such as the LEC, VCT, OWCS, and ALGS serve as the primary route to qualification. Other games, including Dota 2, Call of Duty: Warzone, PUBG, Teamfight Tactics, and StarCraft II, are holding open online qualifiers, while fighting games, including Street Fighter 6, TEKKEN 8, and Fatal Fury are qualifying players through community-driven tournaments such as EVO Japan, Combo Breaker, and CEO.

In mobile titles like Mobile Legends: Bang Bang, Free Fire, PUBG MOBILE, and Honor of Kings, region-specific leagues across Southeast Asia, MENA, and LATAM are producing national champions who will represent their respective nations in Riyadh. Finally, for titles such as Chess, EA SPORTS FC 25, and Overwatch 2, a final wave of Last Chance Qualifiers will be staged in July, giving one last opportunity for breakout players and rising stars to earn their spot in Riyadh.

Additional information about the Road to EWC, including events and dates for specific titles, can be found at esportsworldcup.com.

As anticipation builds for the Esports World Cup, the Road to EWC also features a multi-channel marketing campaign with a calendar of original content from selected qualifier events and partner leagues around the world. Player interviews and behind-the-scenes access will bring to life the stakes, talent, dedication and human interest stories behind the competition, alongside tournament and game explainers to introduce EWC games to broader audiences and bring fans closer to the action.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

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S8UL makes StarCraft II debut with the signing of veteran South Korean player GuMiho

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S8UL strengthens its EWC roster following the announcement of their participation in multiple titles, including Chess, EAFC 25, Tekken 8, Call of Duty (COD): Warzone, and Apex Legends Mumbai, May 8, 2025: S8UL, a global force in esports and gaming content, is proud to announce its entry into the legendary world of StarCraft II with the signing of veteran South Korean player Pyung Jae Koh, better known by his iconic gamer tag GuMiho, a.k.a. “The Towel Terran.”

This marks S8UL’s first foray into the real-time strategy (RTS) genre and signals its continued commitment to global expansion across esports titles that have defined competitive gaming history.

A fan-favorite and master tactician, GuMiho is recognised across the global StarCraft community for his creative playstyle, unorthodox strategies, and trailblazing use of mech-based unit compositions. A staple of the Global StarCraft II League (GSL) since the Wings of Liberty era, GuMiho rose to global prominence after winning the GSL Code S

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Championship in 2017, defeating soO in a 4–2 final that etched his name in StarCraft history. His unique style of playing with a towel draped over his hands to absorb sweat and maintain precision earned him the moniker “The Towel Terran,” while his dominance with mechanical Terran builds gave rise to another title: “The Mech God.”

GuMiho’s recent achievements reaffirm his elite status in the competitive StarCraft II scene. In December 2024, he edged out Protoss standout Clem in a tense 3–2 series at HomeStory Cup XXVI, building on the momentum of his nail-biting 4–3 grand final victory over ShoWTimE (also Protoss) at HomeStory Cup XXV just months earlier. Earlier in the year, he delivered a commanding run to the finals of WardiTV 2023, ultimately finishing second after a hard-fought series against Zerg titan Dark. These standout results reinforce GuMiho’s reputation as one of the scene’s most resilient and inventive players, proving that even after years at the top, he continues to evolve and compete at the highest level.

Speaking about his new journey with S8UL, GuMiho said: “Joining S8UL feels like stepping onto a new playing field with the same hunger to win. Their drive to break barriers in esports matches my own competitive spirit. I’m ready to give it my all and compete at the highest level again, this time with S8UL by my side.”

Animesh Agarwal a.k.a. 8Bit Thug, Co-founder and CEO of S8UL, commented on the signing: “GuMiho is a living legend, and we’re beyond thrilled to welcome him to the S8UL family. Our journey into StarCraft II is about paying homage to the roots of esports and competing with the best. GuMiho’s legacy of innovation, consistency, and competitive spirit embodies everything S8UL stands for. This is a proud moment for Indian esports as we strengthen our EWC aspirations with one of the game’s all-time greats.”

As S8UL prepares to compete across multiple titles at EWC 2025, including Apex Legends, EAFC 25, Call of Duty: Warzone, Tekken 8, Chess, and now StarCraft II, the organization continues to demonstrate that excellence in esports knows no borders, no genres, and no limits.

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With three consecutive ‘Esports Content Group of the Year’ wins at the Esports Awards and global recognition through initiatives like the MOBIES Global Impact Award, S8UL is now writing a new chapter in the global esports story.

 

The post S8UL makes StarCraft II debut with the signing of veteran South Korean player GuMiho appeared first on European Gaming Industry News.

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