Greentube bolsters presence in CIS region with Parimatch deal

Greentube, the NOVOMATIC Interactive division, has expanded its footprint across the CIS region after taking its content live with Parimatch.

Following a successful integration, Parimatch customers now have access to Greentube’s proven blue chip games such as Book of Ra and Sizzling Hot: Mighty Elephant, Diamond Link: Mighty Sevens.

Parimatch is a leading betting and casino operator with a global presence. The company has established a strong foothold in the CIS region and was the first operator to launch a legal online casino in Belarus.

Through the partnership, the supplier will significantly enhance the reach of its content in the markets where Parimatch operates. Greentube’s games have already been proven extremely popular with local players in countries including Ukraine and Belarus.

Opher Ben Zvi, Key Account Manager for CIS at Greentube, said: “Our games have resonated well with local players in the CIS region and this deal with Parimatch is a testament to the demand of our content. Partnering with such a strong brand will see us reach a significant new audience in the area and we are excited to work together to further strengthen our position across regulated markets.”

Eugene Saveliev, Head of Casino at Parimatch, added: “Greentube offers some of the most renowned titles on the market and we know that casino players love to play their games. By adding their impressive games portfolio to our online casino we have significantly boosted our offering with world-class titles and we can be confident that more hits will be added as our partnership develops.”