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Manchester United the most popular Premier League club on the planet, new research reveals
- Manchester United is the most popular Premier League club in the world.
- Red Devils get top billing in 37.2% of all nations, 6.46% more than their closest rivals Liverpool.
- One of the Red Devils (93), or Reds (87), account for being the most popular in 72% of all countries.
- Collective efforts of Chelsa, Arsenal, Manchester City and Tottenham can account for just 39.78% of United’s global popularity.
Manchester United will begin the 30th Premier League season as the most popular Premier League club in the world, new research has confirmed.
While the Old Trafford club may have fallen away from challenging for trophies in recent years, they have maintained their grip as the Premier League’s most popular export, headlining in 93 of the 250 countries worldwide.
Hot on their heels, though, and closing fast is Merseyside outfit Liverpool, fuelled by their successes in 2019 and 2020, where they won both the Champions League and Premier League, the latter their first title triumph in 30 years. These on-field triumphs appear to have made all the difference, with the Anfield side now trailing by just 6.46%, or six countries to be precise!
The Liverpool-Manchester megalopolis – the two cities some 35 miles apart – is famed for its historic rivalry in sporting and other senses, and the pair lay unanimous claim to the lionshare of attention from a combined 180 nations, a colossal 72% of the planet.
For context, the combined global clout of Chelsea (19), Manchester City (9), Arsenal (8) and Tottenham (1) only musters 39.78% of Manchester United’s geographical wins on the international stage.
The True Colours of Football study, conducted by William Hill, crunched a range of search volume data for each top-flight club in hundreds of key towns and cities across the UK, as well as accurately mapping online popularity in almost every country across the globe.
Indicative of the beautiful game’s gravitas in Africa is Uganda, South Sudan and Kenya leading the way in interest in the Premier League’s elite, the UK, home to the game’s origins, fourth – just above Sierra Leone.
Big numbers in China and India spend their time following the travails of Ole Gunnar Solskjær’s United side, but it is a much more closely-fought affair in the U.S. and Canada, where they narrowly edge out Liverpool.
Liverpool red, though, washes over much of Europe, the Middle East and Russia, with unparalleled dominance in the northernmost region of the African continent, claiming four of the seven countries. And while West Africa appears to be very much a Chelsea stronghold, United enjoy the freedom of the continent’s south, dominating swathes of territory from Tanzania’s capital Dodoma to Cape Town in South Africa.
Six different clubs add colour to the vibrant palette of football that is South America, with the footballing powerhouses of Mexico and Brazil most compelled to follow Jurgen Klopp’s Liverpool side, while the EPL’s only Mexican player Raúl Jiménez elevates Wolverhampton into second spot in that particular nation, the Midlands club outscoring the likes of Manchester United, Chelsea and Manchester City.The of Columbian poster boy James Rodriguez instantly elevated Everton to El Maximo – the biggest thing there is, Miguel Almirón ensures Newcastle enjoys plenty of Paraguayan affection and Marcelo Bielsa, the enigmatic Argentine who ended Leeds’ 16-year wait for Premier League football, has won the hearts and minds of his countrymen and women back home.
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CIRSA Announces its Intention to Float on the Spanish Stock Exchanges

Cirsa Enterprises S.A.U., an international gaming platform with market leading positions in Spain, Latin America, Morocco and Italy has announced its intention to proceed with the initial public offering (IPO) of its ordinary shares to qualified investors.
The Company intends to apply for its Shares to be admitted to trading on the Barcelona, Bilbao, Madrid and Valencia Stock Exchanges through the Automated Quotation System (Mercado Continuo) of the Spanish Stock Exchanges. The decision to proceed and definitive timing for the Offering and Admission is subject to, among other factors, market conditions and the approval by the Spanish Securities Market Commission (Comisión Nacional del Mercado de Valores, the CNMV).
Highlights of the Offering
The Offering is expected to comprise a primary offering of €400 million newly issued Shares as well as a secondary sale of approximately €60 million.
The net proceeds from the primary offering by the Company in an amount of approximately €375 million will be used primarily to accelerate the Company’s proven growth strategy and to repay existing debt and reduce the Group’s net leverage ratio (net financial debt as of May 31, 2025 / EBITDA for the twelve months ended March 31, 2025) to approximately 2.7x as of May 31, 2025, after giving effect to the Offering.
The secondary sale will be conducted by LHMC Midco S.à r.l. solely for the indirect ultimate benefit of certain current and former employees and managers of CIRSA (together, “Management”). Management will not receive any cash proceeds (other than for the purposes of settling taxes and expenses) and on Admission, Management’s existing investment in CIRSA will be reorganised to be directly held in the Company.
In addition, the transaction will include a customary over-allotment option granted by LHMC Midco to the Joint Global Coordinators (on behalf of the Joint Bookrunners).
Joaquim Agut, Executive Chairman of CIRSA, said: “Today’s announcement is a significant milestone in the history of this Company, founded in Terrassa in 1978 and which has built an extraordinary performance track record with a presence in 11 countries, always operating exclusively in markets where gambling is regulated. Over the past 20 years, CIRSA has accelerated its international expansion by acquiring leading companies and consolidating a position of leadership in the markets in which it operates. Our growth was further accelerated by our transformative partnership with Blackstone in 2018, which has been instrumental to our success.”
Antonio Hostench, CEO of CIRSA, said: “We are an innovative company that seamlessly integrates both physical and online channels. Today, we are taking a defining step to continue writing another page in this extraordinary history of growth by announcing our intention to go public, which will provide us with the opportunity to undertake new projects and continue to consolidate our leadership in the sector.”
The post CIRSA Announces its Intention to Float on the Spanish Stock Exchanges appeared first on European Gaming Industry News.
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Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space

Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.
Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.
More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.
Inside GGX, visitors can enjoy a variety of immersive experiences, including:
“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items
An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot
A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items
A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.
In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.
Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”
GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.
Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”
The post Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space appeared first on European Gaming Industry News.
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Pay Changu Partners with 888Bets

Fintech company PayChangu has partnered with betting company 888Bets to provide efficient payment solutions for Malawian bettors.
The collaboration will enable instant deposits and withdrawals to all Malawian banks making 888bets the first betting company to archive this.
Joshua Mwendo, Chief Operation Officer at PayChangu, said: “Our collaboration with 888Bets marks a pivotal step in enhancing digital payment solutions within Malawi’s betting industry. We are committed to providing secure and efficient financial services that align with the country’s economic objectives.”
He further noted that the partnership is expected to significantly contribute to Malawi’s Vision 2063, particularly in promoting digital financial services and driving economic development.
Clement Kwesi Phiri, Country Manager for 888Bets Malawi, said: “Integrating PayChangu’s payment gateway allows us to offer our customers a seamless betting experience. This partnership underscores our dedication to investing in Malawi’s digital infrastructure and providing top-tier services to our users.”
The post Pay Changu Partners with 888Bets appeared first on European Gaming Industry News.
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