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Betegy partners with ShotTracker to expand IMPACT for NCAA Basketball

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Real-time sports data and analytics provider joins forces with sports-data visualisation specialists

Betegy-owned global content and data generation system, IMPACT, has announced its latest partnership for US sport with its proprietary content platform set to be expanded further with DDSports Inc. (ShotTracker) for NCAA men’s and women’s basketball broadcasts.

Having already been utilised for the 2021 NCAA Mountain West Tournament in Las Vegas, ShotTracker is a revolutionary sports technology that captures player performance data via sensors and provides instant statistics and analytics.

The latest partnership is now set to expand content creation and visualisation via ShotTracker’s elite-level real time analytics, with the company’s patented technology able to track data in three parts: via a ShotTracker-enabled ball, sensors on players’ jerseys and court sensors.

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Serviced by IMPACT’s unique rendering engine, the collaborative platform is able to pull live data from each of ShotTracker’s feeds to instantly create rich media content for all US broadcast channels and platforms.

Using the latest in machine learning algorithms, Betegy’s IMPACT is one-of-a-kind, enabling users to turn complex sports data and odds into engaging graphics, animations, banners, widgets and texts with unprecedented speed and efficiency.

Commenting on its plans for the future, ShotTracker Co-Founder and President Davyeon Ross, said: 

“ShotTracker’s open APIs allow our partners to take our data and deliver engaging content to a growing audience of consumers and media customers.

“This partnership with IMPACT will help us expand access to our data to even more media platforms, not just in the U.S. but around the world. This is a great way for us to grow our reach at a time when engagement in data content is at a premium for consumers, media companies and broadcasters.” 

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IMPACT / Betegy CEO Alex Kornilov, added:

“ShotTracker and IMPACT provide an ideal combination. Our partnership, which has grown thanks to our successful and well-received Mountain West collaboration, opens new pathways for more immersive sports content on any platform.

“By matching real time, sub-second data from ShotTracker and our visualization engine, we entertain fans with advanced contextual stats, bringing them even more deeply into the experience.”

For the 2021 NCAA Mountain West Tournament in Las Vegas, ShotTracker data and IMPACT’s Advanced Team Zone and Shot Maps visuals were exhibited on broadcasts by the Mountain West Conference Network via Stadium.

Following that successful deployment, the New Mexico Activities Association (NMAA), through a partnership with New Mexico Gas Company, used ShotTracker for a number of its 2021 State Basketball Championships, with IMPACT used to visualise real-time data delivered to coaches and to fans via the NMAA 24/7 App.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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