BETER welcomes Gal Ehrlich, former CTPO of FEG, as a new CEO

Leading fast sports and esports content provider BETER has strengthened its team with a new Chief Executive Officer — Gal Ehrlich.

Gal Ehrlich is an operations and technology executive with 20+ years of experience. For the last 12 years, Gal has been developing betting and gaming companies.

Before joining BETER, Gal Ehrlich worked as a Chief Technology & Product Officer at Fortuna Entertainment Group (FEG) and as a VP of Shared Services at Playtech. At the FEG, he got to know BETER and its products being its client. Gal said that this experience was a great motivation to join the team.

“I am excited to become a part of BETER company. The company has come a long way in the last few years. It is a privilege for me to be able to take BETER to its next step, to support its growth by providing our customers with extraordinary value, and to get an opportunity to fulfill the great potential of the team,” commented Gal Ehrlich.

On July 1, Gal Ehrlich became the new CEO of BETER, succeeding Alex Barkar, who has successfully led the company since its inception in 2018. Alex will continue his partnership with BETER as a Board Member and Co-Founder.

“I decided to focus on global challenges as a Board Member and leave the CEO post a few months ago. And I am happy that together with JKR Investment Group we managed to find such an experienced manager as Gal in such a short period. I strongly believe that Gal will strengthen BETER.

We built everything from scratch, and we did it very well. I am proud of all our achievements and look forward to even greater opportunities,” said Alex Barkar.

BETER is one of the portfolio companies of JKR Investment Group. The CEO of the company, Alexander Gusev, commented on the appointment of Gal Ehrlich:

“We believe that the new appointment will give a new great impulse to the nucleus called BETER. Gal’s strong expertise in b2b and b2c sectors in gambling will strengthen BETER’s leadership position in the market. We would also like to thank Alex Barkar, who successfully managed the company that made a real impact on the market.” 

BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.