Thunderbite integrates with CRM Marketing Leader Optimove to enhance CRM activities

Leading free to play player engagement provider Thunderbite has, today, announced a partnership agreement with Optimove, the leading CRM Marketing platform.

The integration between the two parties will strengthen the relationship between Operators using Optimove and Thunderbite whilst, at the same time, offering existing Optimove clients a clear and seamless path to work directly with Thunderbite.

Operators will now be able to trigger Thunderbite reward promotional mechanics based on segments and orchestration rules determined within Optimove to enhance the customer experience on the Operators casino site. The integration will also allow Operators to easily measure the incremental impact of Thunderbite rewards on any business KPI by leveraging Optimove’s productized marketing experimentation tools.

John Smith, Co-founder of Thunderbite says “We are absolutely thrilled to partner with Optimove. We have been looking forward to this as it solidifies our ongoing client relationships and allows us to dig deeper into how Operators can utilise Thunderbite even deeper into their player customer experience. We have had several existing brands express a requirement for us to do this integration, so for us it’s a clear missing piece of the puzzle.”
This partnership allows Brands and Operators to create a full end-to-end gamification experience based on their actions in real time and will offer great incentives to the individual player based on what type of games they like to play.

Erik Holt, VP, Partnership Development at Optimove said “We are very excited to have formalized our integration with Thunderbite. Operators looking to grow by scaling their CRM Marketing, require their technology ecosystems to be seamlessly integrated in order to provide personalized experiences across channels. We are confident that joint clients will continuously grow through their existing players, maximizing loyalty, retention, and ultimately, lifetime value.”.