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iSoftBet secures content agreement with BetOle and Lobbet

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iSoftBet, the leading online games supplier and content aggregator, has partnered with BetOle and Lobbet in a deal that will see the European operator gain access to the supplier’s growing slots portfolio.

Integrating via the ExeFeed platform, BetOle and Lobbet customers will be able to enjoy thrilling iSoftBet games such as recent hit Moriarty Megaways, as well as top-performing Gold Digger.

The agreement marks yet more expansion across Europe for iSoftBet, following an integration with major operator William Hill in recent weeks.

Currently active in 19 regulated markets, iSoftBet upholds its reputation by providing some of the largest operators with top performing casino games and the quickest route to market via its GAP aggregation platform.

iSoftBet has recently been nominated for six EGR B2B Awards, highlighting their focus and breadth of its offering, as it looks to take a forward-thinking approach to the future of igaming, as recently referenced in its innovative 7-year vision white paper.

Federica Faggiano, Chief Commercial Officer at iSoftBet, said: “We’re intensely focused on growing our footprint throughout Europe and are delighted to take our extensive games offering live with such strong brands through an integration with ExeFeed.

“BetOle and Lobbet have a similar outlook in its approach to innovation and creating exciting games opportunities and we look forward to a strong partnership together.”

Mirjana Simic, Casino manager at BetOle, said: “iSoftBet’s games offering contains incredibly exciting and boundary-pushing titles and we’re very pleased our players are able to enjoy these thrilling products.”

Milica Popovic, Casino manager at Lobbet, said: “Adding high quality content to our casino offering is something we’re committed to doing and iSoftBet’s impressive array of titles stand out from the crowd. We’re extremely positive about this relationship and look forward to the results.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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