Affiliate Industry
Affilka by SoftSwiss launches with CatCasino
Affilka by SoftSwiss is excited to announce the launch of its new project with CatCasino. CatCasino, a turnkey brand on a third-party casino platform, launches its affiliate program CatAffs with the SoftSwiss Affiliate Solution, arranging collaboration between top B2B companies within the gambling industry.
Affilka continues rapidly extending its client portfolio as it has very recently inked deals with ProperSix Casino and ArenaBet.
CatAffs is a mono-brand affiliate program for CatCasino, which will be powered by Affilka by SoftSwiss. By running its affiliate program on Affilka’s platform, CatCasino will be able to provide an advanced commission constructor (CPA, Rev Share, Hybrid), automated billing and in-depth information on affiliate earnings, as well as rich and transparent reporting capabilities united all in one affiliate program.
CatAffs by CatCasino will mainly focus on Canada, New Zealand, Scandinavia, Eastern Europe and Russia.
Moreover, CatAffs has implemented a mass payments system: Skrill, Neteller, WebMoney, ecoPayz, Capitalist, 5 cryptocurrencies and bank wire transfers.
One of its important advantages is tracking promo codes. The affiliate receives an individual code word, which already contains a referral link.
Besides, there is an integration with PowerBI and the ability to do internal marketing research for top affiliates.
This is a turnkey project so that the project team has added lots of additional services: its own billing platform, a separate service for customer verification, CRM, redirector, email software, and SMS notifications. The project design looks more like a trendy mobile application than a casino: bright color elements on a white background and a catchy logo stylized as a cat nose.
Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka, said: “And there comes another success for Affilka! We’re extremely happy to be starting off this summer with our new partners, CatCasino, launching a brand-new CatAffs affiliate program, which is great both design and functionality-wise. This project with CatCasino will help to further establish Affilka on the market, as well as speed up our expansion plans as an all-in-one secure and reliable affiliate tracking solution. We’re looking forward to long and fruitful cooperation!”
CatCasino CEO, Katja Nordstrand, shared her view:
“I got used to working with proprietary affiliate software, which has been supplemented over the course of eight years and when the “Can it be done like this?” request from affiliates came up, it was enough to set a competent technical specification.
When we started looking for software on the market, we realized how many companies were stuck in the past: lots of them didn’t even have postbacks, not to speak of detailed statistics for partners. We made a scorecard and evaluated more than a dozen platforms. We had long conversations with the finalists, asked them tricky questions, and came to the conclusion that Affilka is the most modern and flexible solution for now. Of course, we integrate additional services, for example, a separate payment gateway, extended analytics, to make the user experience even more convenient and our affiliates could earn more. We are looking forward to the start.”
Official release of the project is planned for June 15, but the clients can already contact the affiliate managers to get early access to the beta release.
About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About CatCasino:
Casino advantages are strong internal marketing and retention: its own multilingual support 24/7, VIP and AWOL managers, CRM system and proactive communication with players. Platform has high-tech tournaments and bonus modules. Casino can hold any type of tournaments: open tournaments for everyone, closed tournaments for VIP players or special tournaments by invites from the affiliates. Flexible bonus module allows to set offers for cohorts of players depending on their gaming activity: set a wager, bonus types, minimal deposits, geo restrictions, cash or free spins. Casino gives a wide selection of 2000+ slots to choose from 18 providers. Loyalty program at the start offers a welcome bonus up to 100% for the first 5 deposits + 150 free spins; random promos, cashbacks and reload bonuses.
Affilka by SOFTSWISS reports its business performance in Q1 2025, continuing its steady growth as one of the industry’s leading affiliate marketing platforms.
The first quarter of the year marked a period of significant achievements for Affilka by SOFTSWISS. In January, it was named Affiliate Company of the Year at the International Gaming Awards 2025, highlighting its growing recognition in the industry.
In the first three months of 2025, 44 new brands joined the Affilka platform, bringing the total number to over 450 brands. During the same period, affiliate GGR rose by 2.7%, the number of visits increased by 3.1%, and affiliate payments grew by 13.2% compared to Q4 2024. Overall, Affilka now supports over 400 thousand affiliate accounts (+23.1% vs Q4 2024) and tracks more than 98 million registered players, up from 87 million in Q4 2024.
Alongside its financial gains, Affilka maintains an active pace of product development. The team is now preparing to release a new feature: Cross-Brand Player Duplicate Detection. It will enable operators to detect identical player accounts across multiple brands within a single affiliate program. The tool will allow operators to optimise their marketing costs and improve traffic quality.
The innovation is the third major update released by Affilka in the last six months. Earlier, the platform introduced the Geo-Distributed Redirect feature, which reduces user redirect times by fivefold and boosts player conversion. The most recent tool, the Cohort Analysis Report, enables operators to track and evaluate player behaviour more effectively.
“Affiliate marketing is evolving fast, and Affilka evolves with it,” says Anastasia Borovaya, Head of Affilka by SOFTSWISS. “We’re focused on helping our partners meet emerging challenges – whether that means offering new ways to analyse player behaviour, refine traffic strategy, or cut costs without losing efficiency. The Cross-Brand Duplicate Detection tool is one more example of how we turn real-world operator needs into functional, high-impact solutions.”
Anastasia Borovaya recently participated as a guest lecturer at the Academy of Gaming Operations, where she led a session on the Affiliate Management course. She is expected to return to teach the course again in the second half of 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post 44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.
Casino Guru has been shortlisted for the inaugural SBC Awards Europe 2025, joining a competitive field of contestants in the “Casino Affiliate of the Year” category. SBC Awards Europe 2025 is the first edition in what will be a recurring event, celebrating excellence at the SBC Summit Malta, which was rebranded from CasinoBeats Summit.
The event ceremony is due to take place on Thursday, June 12, at the Hilton Malta and will reunite 300 industry guests. Casino Guru is honored to have been distinguished by making the shortlist and competing against other industry leaders such as Gentoo Media, Gambling.com Group, and Brian Christopher’s Flip the Switch.
Casino Guru is more than an affiliate, with a distinguished track record for favoring player safety and empowering consumers to make the right choices about the casinos they play at.
With a review database that exceeds 8,296 casinos, 17,414 bonuses, and 20,194 casino games, Casino Guru is constantly growing as the Internet’s largest and most reliable database for anything that has to do with iGaming.
Commenting on Casino Guru’s shortlisting in the ‘Casino Affiliate of the Year’ category at the SBC Awards Europe 2025, Daniela Sliva, Public Relations and Creative Projects Director, said:
Being shortlisted for the inaugural SBC Awards Europe is a testament to Casino Guru’s impact and recognition as a trusted voice in the industry. Through continuous efforts to educate both industry professionals and players, we have consistently promoted the core values that should define the entire iGaming industry – transparency, fairness, and openness. Casino Guru is proud to be considered for the Casino Affiliate of the Year award, a reflection of our unwavering commitment to player protection and ethical industry standards.
Casino Guru is an outlier with groundbreaking initiatives, including the Complaint Resolution Center, which returned more than $40,000,000 to players by February 2025, making it an unmatched industry specialist.
Casino Guru is one of the few industry companies – and possibly the only one – to actively champion industry-wide improvement of casino standards through its unique Safety Index reviewing methodology.
Each of the more than 8,296 casinos in the Casino Guru database is reviewed manually and scrutinized for the fairness of their terms and conditions.
Ratings are fluid and are continuously subjected to reassessment to ensure that players looking for recommendations will get the most up-to-date and reliable information.
Casino Guru has spearheaded sustainable efforts in responsible gambling through the launch of the Gamtegrity platform and has worked with sector leaders to advance the importance of safe & positive play.
Casino Guru continues to set industry standards by taking a truly player-centric approach, one that challenges industry practices and upholds transparency, fairness, and openness as core principles of play.
The post Casino Guru shortlisted for prestigious SBC Awards Europe 2025 appeared first on European Gaming Industry News.
Tech-driven affiliate and media company Already Media has acquired Live Casino Comparer for an undisclosed sum.
Live Casino Comparer is a well-established review portal focused on the live dealer niche. It was founded in 2014, and its team brings more than 30 years of casino experience to every review it publishes.
The site’s founder, Neil Walker, will stay on both as an advisor and an active part of the content team, helping to scale Live Casino Comparer’s output across both the B2C and B2B verticals.
Already Media will also rebuild the site’s platform and has plans to enter into new geos and content formats.
The deal was brokered by Corfai, the specialist M&A advisory founded by Ben Robinson.
Alina Famenok, CEO at Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Neil Walker, founder at Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
The acquisition aligns with Already Media’s strategy of acquiring trusted affiliate brands and elevating them through its technology-led approach.
Last year, the company acquired PokerListings, and has since migrated it to a new platform, entered new regions and developed a vibrant community around the brand.
The post Already Media acquires Live Casino Comparer appeared first on European Gaming Industry News.
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