Gaming
Outright Games hires former CFO of Natural Motion and launches mobile division
Following a record year of financial growth, the U.K. based games publisher has made key hires at a senior level across finance, HR and production departments and launches the mobile division that will compliment Outright’s portfolio of major kids licensors.
Outright Games, the leading global publisher of kids interactive entertainment today, has announced six new executive hires across the business following on from news about their record 75% year on year financial growth in 2020.
The U.K. based, family-owned video games publisher, has announced the addition of Adam Whittaker, who joins Outright Games as its Chief Financial Officer. This move follows his 11 year tenure at NaturalMotion Games where he grew the company through to the sale to Zynga and continued as part of the senior leadership team for 3 years. Adam brings in-depth knowledge both in scaling tech companies, and in particular mobile games, having launched 14 #1 grossing titles. With Outright Games recording record revenue in 2020, Adam takes responsibility for all financial aspects of the company going forward.
Jon Bishop also joins as Head of Mobile Games to lead the rapidly growing mobile division at Outright Games, as the company looks to bring the most popular IPs in kids entertainment to smart phones and tablets across the globe. Jon brings over 20 years experience in the tech industry, across a range of marketing, gaming and business management roles at Paypal, Funding Circle and Coda Platform. As Head of Mobile Games he will oversee the development and growth of the entire mobile games division, as Outright Games uses its extensive roster of top licensors to become the leading publisher of kids games on mobile.
As the company continues to grow at scale, Mel Kent is appointed as Head of People, with 15 years experience in legal and compliance roles. With a 36% increase in personnel over the past 12 months, Mel is responsible for recruitment, HR, compliance, as well as developing a supportive culture for the fast growing team.
Outright Games is looking to triple their total existing portfolio of 18 titles by the end of 2022, and to meet this goal the company continues to build its production team, with three new hires across the department. Nick Ricks joins as Creative Director, Loz Doyle as Executive Producer, and Chris Rose as Senior Producer all having previously worked at TT Games with decades of experience in the kids’ games market shared between them.
Nick Ricks, Creative Director comments on the new role: “I’ve worked with inspiring and inventive teams, along with some of the world’s biggest IPs for 24 years in both creative and production roles. From small indie studios to global publishers, and across multiple platforms and genres, the thrill of creating unforgettable gaming experiences has always driven me, and is why I’m so excited for this new adventure here at Outright Games.”
Outright Games was established in 2016 by Terry Malham, Terry Malham-Wallis and Stephanie Malham, and is the market leader in publishing top quality licensed kids games from the biggest franchises in entertainment including Jumanji, Transformers, PAW Patrol, Ben 10, How to Train Your Dragon and Adventure Time. After opening offices in Los Angeles, London and Madrid over the past 3 years, Outright Games currently has over 30 projects in development, and is set for another blockbuster year.
This month Outright Games announced record financial growth in 2020. In Q4 alone, they generated £22 million in revenue, an increase of 75% from the same time in the previous year.
Additional Quotes:
“Outright Games has been a pillar in the kids video game sector for years now, and I’m excited to join the team at this pivotal stage of the company’s growth. The industry has gone from strength-to-strength over the past year, and we continue to set the standard for top-quality licensed games for children. I wish I could say I’m more excited than my kids to work on some of these incredible franchises, but that wouldn’t be true!” Adam Whittaker, CFO, Outright Games
“The mobile games industry has been crying out for a trusted brand to bring quality, licensed content to kids. With so much experience and credibility in this space, we are uniquely positioned to lead the production of safe, reputable and high-quality mobile games with some of the biggest names in entertainment. This year alone we are set to reveal a host of exciting new titles, and I can’t wait for what lies ahead of us.” Jon Bishop, Head of Mobile, Outright Games
“It has been incredible to see our growth over the past year, and to welcome so many talented new faces into the business. We’re well on track for another record breaking year, and the team we have built continues to go from strength to strength.” Stephanie Malham, COO, Outright Games
Gaming
Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing
Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.
Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.
At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.
Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.
Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”
Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.
The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.
Gaming
Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
Asia
Gaming in India – The Rise of a New Billion-dollar Economic Powerhouse

(In order of appearance from left to right)
India is on the brink of witnessing a gaming revolution that is shaping the global industry. With 590 million gamers and industry projections estimating the market to reach INR 66,000 crores at a growth rate of 14.5%, as compared to the global growth of 8% (CAGR). India is now poised to become a billion dollar gaming powerhouse outpacing growth globally.
A large contributor to this sea change is mobile gaming. India has now become the second-largest mobile gaming market by downloads, with figures 3.5 times higher than the US or Brazil. As per a recent Lumikai report, 23 million new gamers from the country joined in FY24, with weekly playtime shooting up by a notable 30%. Backed by $2.8 billion in investments and significant job creation potential, gaming is becoming a key pillar of India’s digital economy.
Nitish Mittersain, CEO & Joint MD at Nazara Technologies, says that the evolution exceeds beyond mere numbers. He underscores, “In a world where gaming is becoming a cultural and economic force, India is no longer just a consumer market, but also becoming a maker. With scale, talent, and strategic capital, Indian companies are rewriting the rules, growing from local leaders to global powerhouses.”
The country’s mobile-first ecosystem, enormous internet penetration, and tech-savvy youth have made it a fertile ground for gaming, while what’s also changing is how games are being made, distributed, and funded.
According to Anuj Tandon, Partner India & UAE at BITKRAFT Ventures, “The Indian gaming industry is experiencing a significant resurgence. A large talent pool and innovative narrative developers are fostering ecosystem expansion, leading to the creation of globally marketable games. Recognizing the emerging prominence of the Indian market, BITKRAFT is looking to make strategic investments to support its development as a vital contributor to the international gaming & entertainment sector.”
With the gaming sector in India empowering the larger community, content, and creators across the country, games are increasingly interactive among larger audiences, and platforms are working to intrigue new-age streamers and influencers from tier 2 & 3 cities in India.
Speaking about the shift in the Indian gaming market, Piyush, Founder & CEO of Rooter, “India has witnessed a significant surge in in-app purchases by gamers over the past three years, driving industry revenue growth at a 40% CAGR. Once a challenging market to monetize, improved micro-transaction behavior and effective pricing strategies are now encouraging gamers to spend more for enhanced experiences. Content creators are leveraging streaming platforms like Rooter to collaborate with publishers and raise awareness about games and their assets. Over the last two years, Rooter has unlocked multiple monetization channels, engaging with over 100 brands, numerous gaming publishers, global platforms, and gift card partners to create scalable revenue opportunities.”
The rise in engagement is paving the way for real business opportunities. Casual games particularly have opened new doors for monetization via in-app purchases, ads, partnerships, and sponsorships especially when game access is embedded seamlessly into daily routine platforms.
Yashash Agarwal, CEO & Co-founder of Gamezop, explains, “The world is waking up to where the real action in gaming lies, and that’s India. A projected revenue CAGR of 14.5% – nearly double the global average, is a clear sign that India is not just part of the global gaming story, we’re writing the next chapter.
Web gaming, in particular, is seeing explosive traction, and India is leading the charge. We’re witnessing a new wave of native users turn to web games for their accessibility, speed, and immersive play – no downloads, no wait time, just instant fun. What’s equally exciting is that India is not just consuming web games at scale; it’s also emerging as a powerhouse for web game development.
From an infrastructure perspective, we find ourselves in a better position than ever before. Devices are becoming smarter and faster, and with 5G technology, smartphones today have more capabilities than ever. As a result, people are spending more time online, leading to a surge of apps and websites across categories. At Gamezop, we’ve seen how seamlessly web games can plug into the everyday digital lives of Indian users across news, entertainment, utility, and fintech platforms. With the right regulatory and infrastructure support, India could very well define the future of web gaming.”
Meanwhile, on the development front, the industry is seeing a shift toward homegrown innovation. Indian studios have evolved from providing services like localizing global titles to creating original games that are performing well on the global stage.
Anurag Choudhary, Founder & CEO of Felicity Games, puts it plainly, “India is not just becoming a billion-player market, it’s emerging as a powerhouse for innovation in mobile gaming. With a young, connected population and a rapidly evolving developer ecosystem, we’re seeing global-quality titles being built and scaled from here. At Felicity Games, we’re proud to be part of this movement by publishing Indian games for global audiences, backed by strong unit economics and technology-led operations.”
With supportive regulation, sustained investment, and a stark rise in talent, India’s gaming sector is reportedly estimated to reach around INR ~500,000 Crores in value by 2034. India with the growth, innovation, and the large user base is set to emerge as a billion-dollar global giant, surpassing the global growth and setting new benchmarks.
The post Gaming in India – The Rise of a New Billion-dollar Economic Powerhouse appeared first on European Gaming Industry News.
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