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Beth.bet Launches AI Horse Racing Prediction Tool

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BRC IT Lab LP has announced the launch of its revolutionary new horse racing prediction system: Beth. This advanced artificial intelligence (AI) system is two years in the making and, so far, its picks have shown an average annual profit of 1,800%.

  • Beth analyses thousands of data points.
  • Simple step-by-step guide to arbitrage betting.
  • Real-time responses and adjustments based on market dynamics.
  • Greater control over betting activity.
  • Two plans; including Beth Free and Beth PRO, with potential returns of 150% per month.

Data-Driven Predictions

Beth.bet is a sophisticated AI program that analyses vast amounts of data in real-time. The system takes into account the latest odds, running conditions, information about jockeys, last-minute changes to a race, and more. Beth then scours a network of leading UK betting sites to find the best odds. It completes this automated arbitrage betting strategy by allowing you to place bets at stakes that suit you.

To increase its accuracy, Beth uses a variety of filters. Known as Beth Filters (BF), these parameters ensure that every horse, even outsiders, is given full consideration ahead of a race. These filters are based on proprietary technology and take into account a wide variety of variables that can change by the second. From odds changes and race conditions to arbitrage, Beth has the power to compute variables in real-time in a way no human could.

This means Beth is able to find underrated runners and outsiders with great odds and a good chance of winning. Betting on favourites is fine, but the returns aren’t always that impressive. Beth can unearth longer odds propositions that, according to the data, have a solid chance of placing and, in turn, providing you with bigger profits.

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A Plan that Suits

This AI horse racing prediction tool is designed to be simple and convenient. You not only get full control over your bets but the price you pay per month via two plans:

  • Beth Free – Zero Cost
  • Beth PRO – From £118.99 per month

Beth Free gives you a chance to try the system and test its effectiveness. Once you’ve created an account, you can link her to a bookmaker, set a time period to cover, and see which races Beth predicts correctly.

Beth PRO costs £139.99 per month on a rolling contract basis. Alternatively, you can purchase one of the following bundles:

  • 3 Months Subscription = £132.99 per month (£21 saving)
  • 6 Months Subscription = £125.99 per month (£84 saving)
  • 12 Months Subscription = £118.99 per month (£252 saving)

Beth is also offering up to 70% discount for new customers. All first-time customers that pay on a monthly basis can receive a 50% discount on their first month by using the promo code ASKBETH50. Beth will also be offering select discounts worth up to 70% off subscription prices via Twitter and Facebook. For more on these deals, follow @bethbetofficial on Twitter and @bethbetofficial on Facebook.

All Beth PRO customers can go to the settings tab and customise their stake, the maximum odds they’re willing to accept, the number of bets per race, the minimum odds thresholds, and more. Put simply, you can set the betting parameters you want, visit the workspace tab and see which recommendations Beth has made. From there, you can visit a betting site and place your own bets based on Beth’s advice.

Beth PRO can also be configured to your level of experience. This allows advanced bettors to use more stats and indicators in order to model future situations based on past results. The benefit of this feature is that Beth can compare betting strategies and suggest the best one to use on certain races and with specific betting sites.

Proven Data and Results

Beth was developed by racing fans, for racing fans. She’s always there to help and so is the Beth.bet support team. This advanced AI system is capable of doing things that no human could ever do. Even if you’re an expert, it would be impossible to collate, analyse, and act on all the data like Beth does. The Beth system performs all of its calculations and adjusts to changing conditions in real-time. That means you get racing predictions in seconds rather than hours.

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What’s more, it’s possible to get a much greater degree of accuracy. No prediction is ever 100% guaranteed in horse racing. However, with over two years of testing, this AI program has shown possible profits of up to 150% per month, depending on how the user calibrates the tool. This can add up to overall returns of more than 1,800% every year.

Gamble Responsibly

Beth.bet not only provides some of the most accurate racing predictions in the business, it allows users to take control of their betting activity. Users can calibrate the system to suit their betting preferences, stakes, and weekly activity. Beth won’t make the bets for you, but she will offer recommendations based on your preferences.

Beth was created by BRC IT Lab. This team of racing experts knows that information and accessibility matter. Because of that, Beth.bet contains an events calendar, racing results, the latest news stories, betting tips, and much more. All of this means you get access to a complete racing system that allows you to make better bets in a simple, yet controlled way.

 

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Betsson Group Awarded at the SBC Awards Europe

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Betsson Group was once more distinguished as a gaming industry leader with two winning categories at the SBC Awards Europe 2025 – an event focused on recognising the best operators, affiliates, suppliers, payments and game developers across the European gaming industry.

This time, Betsson was awarded for:

Best Affiliate Programme – Betsson Group Affiliates

Betsson Group Affiliates (BGA) continues to lead the way in affiliate excellence, driving exceptional results through trust, innovation, and operational strength. Representing several reputable brands across Europe and beyond, BGA delivered outstanding performance in 2024 – growing traffic, conversions and partner loyalty through tailored support and cutting-edge tools.

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With strategic expansions into high-growth markets such as Argentina, Greece and Colombia, BGA has empowered affiliates to deliver outstanding results through hyperlocal campaigns, region-specific assets and multilingual access.

Casino Operator of the Year

With all-time high results across key KPIs, Betsson Group’s focus on locally regulated markets continued to deliver. Player loyalty grew through personalised experiences, exclusive content and standout customer service.

Betsson’s commitment to user experience, compliance and innovation was further recognised with an upgraded ISO 27001:2022 certification and record-high customer deposits. With 91.7% of players using responsible gaming tools, and 1.35 million active customers, Betsson is not only growing fast, but doing so sustainably. These are just some of the reasons why Betsson Group earned this coveted award.

The post Betsson Group Awarded at the SBC Awards Europe appeared first on European Gaming Industry News.

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Spillemyndigheden: Danes Spent More Money on Gambling in April

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The Danes’ gambling spend increased in April 2025 compared with the same month last year. Especially online casino and betting saw a growth in the spending.

Figures from the Danish Gambling Authority’s monthly statistics show that the total gambling spend in April increased by 11.5% compared with April 2024.

Particularly online casino and betting contributed to the growth in the total gambling spend with an increase of 21.6% and 6.1%, respectively. On the other hand, land-based casino and gaming machines saw a minor fall of 2.5% and 3.6%, respectively.

The monthly statistics also cover key figures describing the Danish Gambling Authority register of self-excluded players (ROFUS) and the helpline StopSpillet.

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The post Spillemyndigheden: Danes Spent More Money on Gambling in April appeared first on European Gaming Industry News.

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Norway Progress Party Renew Calls to End Gambling Monopoly

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Norway’s state-run gambling model could soon face a major change. With the next general election scheduled for September 8, the Progress Party is renewing calls to end the national gambling monopoly.

Speaking at a May conference hosted by the Norwegian Online Gaming Association (Norsk Bransjeforening for Onlinespill), MP Silje Hjemdal reiterated her party’s long-standing position that Norway must move towards a liberalised market. The call echoes the Progress Party’s 2021 election manifesto and gains momentum as similar reforms unfold in neighbouring Finland.

Hjemdal, a member of the Storting’s family and culture committee, highlighted successful remote gambling frameworks in Denmark, Sweden, and Finland. While she stopped short of endorsing a specific model, she expressed admiration for Denmark’s regulatory setup.

“I haven’t landed on a concrete model, but what’s happening in Denmark is very exciting. I’d gladly take a study trip there to learn more,” she said.

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She also pointed to the broader risks of maintaining the monopoly, noting that large sums of money continue to flow out of the country through unlicensed platforms.

“We are one of the very few countries left using this model. There’s a clear need for better regulation—under the current system, Norwegian sports and culture lose out as money is spent offshore,” Hjemdal added.

The Progress Party isn’t alone in pushing for change. The Conservative Party also supports opening Norway’s gambling market and included the proposal in its latest manifesto, released in September 2023.

Carl Stenstrøm, Secretary-General of the Norwegian Online Gaming Association, believes the upcoming election could prove decisive. In a previous interview, he described the current level of cross-party support as the strongest yet for ending the monopoly, with liberalisation potentially arriving by 2028.

The post Norway Progress Party Renew Calls to End Gambling Monopoly appeared first on European Gaming Industry News.

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