Asia
KRAFTON announces BATTLEGROUNDS MOBILE INDIA
KRAFTON, the South Korean video game developer, today announced the reveal of BATTLEGROUNDS MOBILE INDIA. Developed by KRAFTON, the game will offer a world class AAA multiplayer gaming experience on mobile. BATTLEGROUNDS MOBILE INDIA will release with exclusive in-game events like outfits and features and will have its own esports ecosystem with tournaments and leagues. The game will launch as a free-to-play experience on mobile devices.
BATTLEGROUNDS MOBILE INDIA, a battle royale experience, will have a period of pre-registration before the launch. The game will be available to play only in India. KRAFTON will collaborate with partners to build an esports ecosystem while bringing in-game content regularly, starting with a series of India specific in-game events at launch, to be announced later.
With privacy and data security being a top priority, KRAFTON will be working with partners, to ensure data protection and security, at each stage. This will ensure privacy rights are respected, and all data collection and storage will be in full compliance with all applicable laws and regulations in India and for players here.
We believe, that at this time, more than ever, your health and safety are a paramount priority. We urge each one of you as super players, to stay safe, stay at home and wear a mask.
Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF): “It’s good to see that Krafton has considered the Indian requirements and has modified the game and this will surely fuel the Indian esports ecosystem. Krafton has been already taking positive initiatives in the Indian market in the last few months which is very heartening to see and also highlights the capability of the esports ecosystem in India.
However, hope Krafton has plugged all the necessary approvals to bring back this popular game. We request other game developers as well to follow a similar model and customise India specific games thereby create more value for the Indian esports community and encourage the local gamers & esports athletes to take this sport as a viable career option. As a federation, we have always supported and encouraged any initiative which has India at the core with the possibility to become a powerhouse in esports. We also urge and hope that Indian gaming developers will also follow suit and come up with more esports titles that will fuel and strengthen the esports ecosystem in India.”
Mr Tarun Gupta, Founder, Ultimate Battle, India’s first-ever one-stop online esports platform: “Battlegrounds India, a PUBG Mobile variant’s India launch has been highly anticipated in recent months. Krafton has been very active in the Indian market recently which was an indication that the PUBG Mobile variant may soon see the daylight in India.
At Ultimate Battle, we are excited to hear about this and will be adding Battlegrounds India on the platform as soon as it launches. We forecast to see the downloads cross the 1m+ mark in the first week of the launch.”
Mr Shivam Rao, Co-Founder & COO, Trinity Gaming, India’s top gaming talent management firm: “We are thrilled & excited, as the countdown for the launch of Battlegrounds mobile India has officially begun. We believe this time, it is not just a game it’s an opportunity for the whole gaming community to grow and increase their brand value in the industry. The game will be a huge step towards the successful future of esports in India.
We believe the content creators community will get a major boost once the game will be launched and it will fuel our ambition of creating a unique ecosystem for the gaming content creators to make a serious career out of their passion.”
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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