Relax Gaming builds Romania presence with MagicJackpot

Relax Gaming, the igaming aggregator and supplier of unique content, has penned an agreement to provide its content library to Romanian operator MagicJackpot, further developing its foothold in the country.

As a result of the deal, the operator will be able to offer Relax’s full portfolio of high-quality and varied proprietary titles, including Templar Tumble, Iron Bank, and Money Train 2.

Relax’s substantial range of hand-picked aggregated content will also be available to MagicJackpot, with popular titles from the likes of ReelPlay, Big Time Gaming, and 4ThePlayer among the many third-party studios benefiting from the speed to market of Relax’s distribution programmes.

MagicJackpot is a brand of leading Romanian sports betting and gaming provider Superbet and the partnership marks an important step in Relax’s global growth strategy, having recently agreed collaborations with Platinum Casino, Princess Casino and others in the country.

Daniel Eskola, CCO at Relax Gaming, said: “The Romanian market has enjoyed rapid growth in recent years so it’s important for us to build on our involvement there.

“This deal with the country’s leading operator is exactly the kind of partnership that will help us achieve our aims in the market.”

Andre Swedberg, CPO at MagicJackpot, said: “To continue operating at the forefront in our domestic market requires the right content for our product offering, and Relax’s proposition delivers that.

“We’ve been impressed with the variety and quality of the gameplay experiences from Relax and we’re confident that this agreement will go a long way to further consolidate our online presence.”

Relax now offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming recently celebrated winning “Casino Content Supplier” at the 2021 EGR Awards in February, as well “Casino Software Supplier” at last year’s EGR B2B 2020 Awards.