iSoftBet agrees content deal with OlyBet

Leading operator to integrate top performing games including Gold Digger in multiple regulated markets

iSoftBet, the leading online games supplier and content aggregator, has signed an agreement with OlyBet that will see its full portfolio of proprietary slot content available across multiple emerging regulated markets including Estonia, Latvia and Lithuania.

OlyBet, one of the biggest brands in the Baltic states, will offer its extensive customer base a wide selection of iSoftBet slots including top performing content Aztec Gold Extra Gold Megaways, Mighty Stallion Hold & Win, and Gold Digger.

Since launch, Aztec Gold Extra Gold Megaways has generated an average 25% more bets across all licensees than iSoftBet’s original record-breaking game.

iSoftBet will also supply OlyBet with its cutting-edge suite of player engagement tools, headlined by iNgame, proven to increase retention and boost player lifetime value through a collection of innovative products such as real-time leaderboards.

The commercial agreement marks the latest expansion for iSoftBet that has experienced a bumper 12 months recruiting heavily in 2020, hiring several key C-level executives, as well as winning the Compliance Outstanding Achievement Award at the Vixio Gambling Compliance Awards.

iSoftBet, known throughout the industry as one of the most innovative and engaging content and platform suppliers, is currently active in 19 regulated markets.

Federica Faggiano, Chief Commercial Officer at iSoftBet, said: “OlyBet is recognised as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia and Lithuania.

“We are constantly striving to grow our regulated market presence, therefore extending our reach in these key strategic jurisdictions will give even more players the opportunity to enjoy our compelling content.”