FACEIT hires new Commercial Strategy Lead from Formula 1

Leading competitive platform for online multiplayer games, FACEIT, are pleased to announce the appointment of Giulia Zecchini as Commercial Strategy Lead. Giulia makes her move into the esports and gaming industry joining FACEIT from Formula 1, where she was the manager of the Commercial Business Intelligence team and Nielsen Sports. Giulia’s new role within the Commercial Strategy team will focus on developing FACEIT’s unique sponsorship and advertising offerings, both from a Platform and Content integration side, to create engaging partnerships for brands and community members alike.

Giulia will bring her extensive experience in Behavioural Science within the sports industry, including researching and analysing consumer behaviour trends as well as advancing grassroots level participation in brand activations through the use of big data and fan knowledge to FACEIT. By using her research and data analytics background, she is also able to tell stories through data, to show the potential of the FACEIT fanbase, and how effectively they could work with a brand.

Prior to her role at FACEIT, Giulia managed the Commercial Business Intelligence team at Formula 1, working with some of the biggest brands in sports including Rolex, Heinken and DHL. This entailed conducting research on different industries, brands and opportunities that are out there for potential global partnerships within the sport.

At Nielsen Sports, she managed football clubs with the likes of Manchester City, Arsenal and Chelsea as well as the Premier League, delivering sponsorship strategy insights and asset valuations across TV, Digital and Social. Through these processes, Giulia is well equipped to give context to the values and develop trends globally as well as in discrete media markets.

Giulia will be pivotal in connecting brands with the unique FACEIT product offering. With 20 million users spending an average of 40 million hours a month on the competitive gaming platform, FACEIT provides access to some of the most comprehensive and valuable data in the industry. The depth and volume of data FACEIT offers is unique within esports, and means partners have a clear understanding of the impact their campaigns are having and a clearly measurable return on investment on any budget spent.

Giulia Zecchini, newly appointed Commercial Strategy Lead at FACEIT comments: “I am thrilled to be joining the FACEIT team as Commercial Strategy Lead. I’m excited to be transitioning from the traditional sports world to the booming esports and gaming space, especially as we are constantly seeing huge mainstream brands and incredible partnerships being explored within the industry.

“As the general consumer and fan base for esports and gaming is continuing to grow and expand at an exponential rate, developing the perfect sponsorships and creating engaging partnerships is essential to FACEIT’s ongoing excellence within their platform and throughout the pro level competitions.”

Michele Attisani, Co-Founder and CBO of FACEIT comments: “We are very excited and proud to announce Giulia as FACEIT’s new Commercial Strategy Lead. Her experience and background within the sports and entertainment world will be invaluable in exploring our current and new sponsorship and advertising offerings as well as helping to connect and create engaging partnerships for brands and our community members alike.

“At FACEIT, we are constantly looking and thinking about how we can expand our commercial offerings to both our community and partners. It’s very important for us to find the perfect balance between both worlds and with Giulia’s impressive background in sports and mainstream brands, we believe she will be able to bring the best practices from the sports industry to the company.  We are looking forward to her being able to help support us in all aspects of the business in terms of the platform and various tournaments FACEIT operates.”