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Microgravity Gaming League to host India’s biggest FIFA 21 tournament

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Microgravity Ventures Private Limited, a facilitator of world-class gaming hubs and e-sports tournaments in India announces its much anticipated Microgravity Gaming League (MGL FIFA 21).   The company is hosting this e-sports tournament on the 8th and 9th of May 2021, in partnership with Battlefy and HP. The format will be selection-based on the FIFA 21 platform accessed through PlayStation 4. The target audience will be 16 plus with professionals, enthusiasts and casual gamers looking to enjoy this competitive format. People can register themselves on the Microgravity website with their PSN IDs.

This tournament is one of the biggest FIFA 21 competitions to be carried out in a 2-day timeframe. The tournament is divided into three phases.  They are the Qualifier Phase, Battle Phase and the Zero Hour Phase. In the Qualifier Phase, candidates will be shortlisted on a first come first serve basis after completing the registration process on the Microgravity website. The top 1024 selected participants will then compete against each other. The Battle Phase consists of 6 rounds where qualified participants will battle against each other. The rounds will be held in a single-elimination format where the top 16 participants will then be moved to the Zero Hour Phase. Here, the winners will battle against each other to win the tournament. The matches of the Zero Hour Phase will be broadcast on Microgravity’s YouTube channel. Microgravity is also hunting for the top women gamers that will be known as #GamerGoddesses.  This is a significant focus area for the tournament. Along with the prizes for the top Gamer Goddesses, there are prizes for the Best Goal and Top Scorer categories which will be identified through the Zero Hour Phase. The top 2 participants of the tournament will battle against each other to win the Microgravity Gaming League – FIFA 21 Championship.

Speaking about the announcement, Mr. Rahul Bhattacharya, Co-Founder and MD, Microgravity said, “We are excited to have partnered with the best in the industry. At Microgravity, we are working to offer the best gaming experiences. We strongly believe that in the world of gaming, there are no biases and this MGL FIFA 21 tournament is a testament to this value. We have a vision to see the Indian gaming industry scale new heights in terms of impact. We are also looking to promote participation from women gamers. In India, the last one year has seen a massive increase in the online gaming community of which 18% are women. Women gamers now make upto 40 to 45% of the Asian gaming population.  This contribution and the level of engagement from women gamers provides further impetus to the global gaming industry. We aim to support and promote women gamers in India who are exceptional.”

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Top gamers from the tournament will be given exciting prizes based on their performance and scores. The top 3 players will get a chance to win HP Zbook 14U G6 Laptop, HP 24F IPS Monitor and Microgravity vouchers worth INR 10,000. In addition to this, the Top Scorer and the Best Goal will get Microgravity Vouchers worth INR 5,000 each. The top woman gamer will be selected based on their performance and will be rewarded with a HP Reverb VR headset.

In 2020, Microgravity successfully organized two online gaming tournaments which gained significant traction amongst digital gamers. These tournaments were the MGL Free Fire tournament and the MGL Call of Duty: Mobile tournament. The former was held during the month of August and September 2020 with over 2.2 million impressions and over 20 thousand participants. Similarly, the latter was organized in December 2020 and reported over 8 lakh impressions.

 

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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