GIG adds responsible gaming features to its real-time data platform, GiG Data

Gaming Innovation Group has enabled its in-house proprietary responsible gaming services as part of its ambition to help improve player safety and to support creating a more sustainable gambling environment for its partners.

The new responsible gaming features will provide GiG’s partners Insights around early detection and end-to-end lifetime monitoring capabilities for players that are likely to be vulnerable. A number of actions can be tailored specifically to the partner’s needs based on these insights.

The new features will be enabled by default as part of GiG’s real-time data platform, GiG Data and will provide operators with visibility of those at risk allowing them to intervene with actions such as direct messages in real-time.

Stephen Borg, Director of GiG Data, said: “As a continued effort to build technology that supports today’s iGaming demands, we are excited to launch our proactive capabilities for player safety as part of our data platform. This initiative will support a healthier gambling environment for our partners and their players.”