Lottoland app approved for Google Play Stores in Sweden and Australia

Lottoland’s Android app is now available to download from the Google Play Store in four regions.

As of the 7^th April, the Lottoland app is now also available in the Google Play Store for users in Sweden and Australia following Google’s decision earlier in March 2021 to adjust its access guidelines to allow gambling apps in additional jurisdictions.

Sweden is the most active market for Android downloads with an average of five downloads per smartphone user per month, according to mobile market research group research2guidance.

App users can bet on the outcome of draws, get the latest results and, if theirs are winning bets, win real money with the chance of becoming a jackpot millionaire.

Lottoland CEO Nigel Birrell said: “We are very excited that the Lottoland app is becoming more readily available to Android users and anyone using the Google Play Store. A significant percentage of the population own Android smartphones and a huge 85%* of the app market is maintained by Android, so this is definitely a reason to celebrate.

“We know that a large portion of Lottoland users find and communicate with us via mobile devices and we can’t wait to see how these new audiences in Sweden and Australia get on.”

Google’s Play Store celebrated 28 billion downloads globally in 2020**, a figure that has increased year on year as the popularity of apps continues to rise and consumers rely more heavily on smartphones for their daily life.