Spotlight Sports Group release new interactive Betting Shop Display screen

Spotlight Sports Group has today announced the launch of its latest interactive Betting Shop Display screen with integrated content from Racing Post. Based on extensive in-store usability testing and customer feedback, the latest version combines superior navigation, zoom functionality and enhanced Racing Post horseracing, greyhound and virtual racing content.

The new screen is the only available Betting Shop Display that has the trusted Racing Post content. In further advancements, the product now has bookmakers’ odds feeds completely integrated, meaning the display works as an early price screen with live content.

Going beyond the odds, one of the most exciting key features added to the latest release is a big-race-special section. Focused on major events such as the Grand National and Cheltenham Gold Cup, the interactive pages provide customers with in-depth tipping to enable informed betting decisions.

Early adopter Entain has rolled out the new screens in an additional ten Ladbrokes and Coral shops, while Joe Jennings has launched the Betting Shop Display in its first two shops this week.

Speaking about the latest innovations, Spotlight Sports Group retail director Alan Pepperell talked of how the screens are adaptable and constantly evolving: “We design these products to ensure they cater for all betting shops, regardless of size. This release is our most significant to date with the launch of our latest content and the functionality of the screen. On one screen a customer can now get trusted Racing Post form, data and tipping on all the day’s racing from Britain, Ireland and across the world with our international racing coverage. Added to this, punters can now get early prices and morning tipping for every race and in-depth racing coverage with our big-race specials.”

Pepperell went on to discuss the difficulties betting shops currently face and how Spotlight Sports Group continues to work as closely as possible with its retail customers.

“It’s been an incredibly tough year for betting shops and I truly hope we’re coming out the other side of it now. Throughout the past year of the pandemic we have kept dialogue as open with our retail customers as possible to ensure we are catering to their needs. This new display is based on their customer feedback and we know the latest functionality will improve their in-store betting experience.”