Canada
Liquipedia.net Partners with Esports Entertainment Group’s VIE.bet, the World’s Most Transparent Esports Betting Platform
Esports Entertainment Group, Inc. and its secure esports betting platform VIE.bet have partnered with Liquipedia.net, the world’s largest esports wiki and an affiliate of top esports organization Team Liquid. VIE.bet and Liquipedia will partner to create the most community-centric and responsible betting integration in esports, launching May 3, 2021.
Through their alliance, VIE.bet will be integrated into select Liquipedia pages, allowing Liquipedia’s millions of monthly visitors to see betting odds and place bets through VIE while having a safe experience. By partnering together, Liquipedia and VIE.bet are able to instill safety mechanisms that ensure betting information is only shown to users of legal age in VIE’s 150 whitelisted jurisdictions around the world, with another license in New Jersey pending. Betting information will be shown with visible guidelines on gambling safety, and users who prefer not to see sports betting odds will have the option to toggle them off. In partnership with VIE.bet, Liquipedia will also be publishing Esports Betting Advertising Guidelines as a Commons Wiki resource, in order to establish esports industry-wide best practices for safety, integrity and accountability in betting advertisements and partnerships.
VIE.bet and Liquipedia are committed to collaborating with enforcement and integrity institutions dedicated to safe and responsible esports betting and advertising. This includes working with the Esports Integrity Coalition (ESIC), a not-for-profit association taking responsibility for disruption, protection, investigation and prosecution of all forms of cheating in esports. In 2019, the coalition designated Esports Entertainment Group an Anti-Corruption Supporter, enabling VIE.bet to participate in ESIC’s global suspicious bet alert system, contribute to anti-corruption education initiatives, and tap into ESIC’s accumulated best practices for sports betting.
Grant Johnson, CEO of Esports Entertainment Group, said: “Esports communities have incredible passion and competitive drive, which makes for an exciting betting landscape. Unfortunately, that passion and drive is often taken advantage of, and there’s significant distrust towards betting platforms in the space. We believe there’s a better way forward in esports betting that comes from collaboration with trusted institutions. We’re proud to work with Liquipedia and VIE.bet on this new initiative, and we’re confident in VIE.bet’s ability to foster an active esports betting community by building a safe, trusted experience.”
Bux Syed, Director of VIE, said: “Liquipedia has been part of my daily life for at least 10 years. I use them to check the latest tournaments, upcoming matches and results; me and 700 million other esports fans like me visit their platform each year. As a new esports betting brand, we’re aiming to grow our brand through community based projects. It’s a no brainer for us to partner with Liquipedia and its community to educate esports fans about safe and regulated gambling. My team and I are extremely excited to work with the Liquipedia team, and we’re looking forward to introducing VIE and engaging with its community.”
Erik Saler, Head of Liquipedia, said: “A lot of esports sites have integrated betting in careless ways, sadly. As one of the largest resources in esports we not only felt a responsibility to do this better, but we also felt that if we do it right – with the right partner, in the right way – we could help improve betting in esports as a whole and make it safer for all. We are proud to have found like-minded allies in VIE.bet who share our values of community, safety, responsibility, and integrity.”
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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