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FNATIC SELECT SPORTFIVE TO SECURE THE ESPORTS FRANCHISE’S NEXT MAIN JERSEY SPONSOR

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SPORTFIVE has been appointed as the exclusive agency of esports franchise Fnatic for securing of their main Front-of-Jersey partnership, which is available to the market for the first time in three years. Via this partnership, Fnatic will leverage SPORTFIVE’s international sales capabilities and experience to connect with brands across the world, thus finding the ideal main jersey sponsor for the franchise from a story-telling, brand-fit and commercial point of view. A new partner will gain access to the tremendous value of connecting and engaging with Fnatic’s 20 million followers across all platforms.

Fnatic is one of the largest and most prolific esports franchises in the world. Founded in 2004 and headquartered in London, Fnatic is active in the gaming titles League of Legends, Dota 2, PUBG Mobile, Counter-Strike: Global Offensive, Fortnite, FIFA and Rainbow Six Siege. Fnatic and SPORTFIVE have already successfully collaborated over the past 18 months developing and facilitating new partnerships with VPN brand HMA, online payment provider Klarna, and a global multi-year deal with Chinese electronics giant Hisense. Both parties will now work together to market one of the premium assets in esports, with its extensive range of rights, content opportunities and unique experiences across all seven Fnatic’s teams.

For the benefit of Fnatic, this partnership is also fueld by SPORTFIVE’s fast accelerating esports power and network, e.g. with the establishment of a global esports unit in August 2020 within the framework of the global sport business agency and the SPORTFIVE’s recent acquisition of esports consulting and activation agency build a rocket.

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Glen Calvert, Fnatic COO, comments: ”Fnatic is excited to collaborate with SPORTFIVE and further scale our activity in the esports ecosystem by having them represent our most sought-after global asset. After a successful multi-year partnership with OnePlus we’re making available the coveted front of jersey position on all our teams, an asset only available for Global Main partners. Fnatic has an unrivaled legacy and brand position in esports, and finding a partner we can trust to best reflect the value we can provide to brands is important to us, and SPORTFIVE has great experience with a proven track record in this industry. We look forward to the innovative work we’ll do in shaping esports and brand partnerships together.”

Lee Goldwater, Senior Vice President Sales SPORTFIVE, adds: “Fnatic are one of the most forward thinking and progressive rights-holders in the world, and we are proud to have the opportunity to take their Front-of-Jersey main partnership to market. The Fnatic audience is incredibly engaged, and the chance for a business to connect in innovative ways with this passionate set of fans, through the power of the Fnatic brand platform, offers a uniquely valuable marketing opportunity. Our Fnatic relationship is built on the success of consistently delivering new partners for its teams by unlocking the scale and reach of our global sales network, and shaping creative and pioneering esports partnerships capable of delivering huge value for both parties. We look forward to continuing to build on this.”

Paul Mönnekes, Director Global Esports SPORTFIVE, says: “Our clients at SPORTFIVE rely on us to bring them the most premium, sought-after and innovative partnership opportunities available in the sport and media landscape – this appointment delivers on exactly that. Fnatic offers something that very few organizations can deliver, a truly global esports, media and entertainment platform for brands to build a meaningful, integrated and credible connection to the increasingly difficult to reach millennials and gen-z audience. We couldn’t be prouder to be partnered with Fnatic and delivering this opportunity to current and future clients and our commitment to be the most respected and trusted esports agency in the world”

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AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan

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The Rajasthan Youth Board (Youth Affairs & Sports Department, Government of Rajasthan), in collaboration with AA Gaming, has officially announced the Rajasthan State Esports Championship (RSEC) – a landmark state-level initiative poised to engage thousands of players from across the state.
The RSEC 2025 will feature top esports titles including Battlegrounds Mobile India (BGMI), CS2, E-Cricket, and E-Football. Spanning over four stages, the championship aims to reach more than 200 colleges across 41 districts in Rajasthan, making it one of the most comprehensive esports tournaments at the state level in India.
The tournament will unfold in the following stages:
  • Open Qualifiers
  • Inter-College Knockout Rounds
  • Semifinals
  • Grand Finals – which will be live-streamed and culminate in a prestigious awards ceremony.
A core highlight of the RSEC 2025 will be a series of esports workshops, organized by AA Gaming during the inter-college knockout rounds held across Rajasthan. These workshops, in
collaboration with industry experts, are designed to educate and empower participants with essential knowledge and skills, positioning Rajasthan’s youth at the forefront of the rapidly growing esports industry.
Recognized now on global platforms like the Olympic Esports Series, the Asian Games, and the Commonwealth Esports Championship, esports has become a legitimate sporting and medal discipline. With this in mind, the RSEC workshops will cover:
  • Gaming techniques and strategic play
  • Game development fundamentals
  • Esports career pathways
  • Mental health and well-being for athletes
  • Team-building and communication
  • Professional conduct in esports
  • In-depth game analysis and review
Speaking about the RSEC, Dr. Neeraj Kumar Pawan (I.A.S) Chairman, Rajasthan Youth Board & Secretary, Youth Affairs & Sports Department, Government Of Rajasthan, said, “I extend my heartfelt best wishes for the upcoming Rajasthan State Esports Championship. As Rajasthan does not yet have an official esports federation, the Youth Affairs & Sports Department of Rajasthan has taken the initiative to support the esports ecosystem by joining hands with passionate youth, many of whom have come forward through the Youth Board. This championship marks a significant first step in promoting esports across the state, and I wholeheartedly commend the young leaders driving this movement.”
Commenting on the tournament, Akash Dhangar, Founder and CEO of AA Gaming, said:
“We are thrilled to partner with the Rajasthan Youth Board for the Rajasthan State Esports Championship — a one-of-a-kind initiative that not only empowers the youth through competitive esports, but also equips them with the knowledge and skills to thrive in this fast-growing industry. Through our comprehensive workshops, we aim to provide in-depth education on the key pillars of the esports ecosystem, enabling Rajasthan’s youth to emerge as innovators and leaders in the gaming and esports space.”
These sessions aim to develop well-rounded esports professionals — from players aiming for international glory to those exploring careers in game development, casting, management, and more.
The Rajasthan State Esports Championship is a pioneering initiative by the Government of Rajasthan to integrate esports into the mainstream sporting ecosystem and harness the power of gaming to inspire, educate, and uplift the state’s youth.
With RSEC 2025, Rajasthan is set to lead by example, creating a blueprint for how regional governments can support and grow the esports ecosystem from the grassroots.

The post AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan appeared first on European Gaming Industry News.

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StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome

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StarLadder today announced that it will host the second Counter-Strike 2 Major of 2025 in Budapest, Hungary, culminating in a four-day Playoff stage inside the MVM Dome – one of the largest and most advanced esports venues in Europe, and one of the biggest CS2 Major venues to date.

The event will run from November 24 to December 14, featuring the world’s top 32 Counter-Strike 2 teams competing for a $1.25 million prize pool and one of the most prestigious titles in the esports world.

Kicking off on November 24, the early stages of the tournament will take place at Budapest’s MTK Sportpark, a recently upgraded venue with seating for 2,000 spectators. This modern, esports-ready venue offers fans a unique opportunity to get close to the action and experience high-level Counter-Strike in the vibrant atmosphere of an offline setting.

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From December 11 to 14, the tournament moves to the MVM Dome for the playoffs. With 20,000 seats and cutting-edge production capabilities, the Dome will deliver a stadium-scale experience – featuring record-breaking LED setups, immersive lighting, and arena-wide special effects crafted to elevate the show for every fan on site. Set against the backdrop of Budapest’s iconic pre-Christmas charm, the Major will offer not just world-class esports, but also a chance for fans to experience one of Europe’s most vibrant cities during its most magical season.

“ Hosting another Major is an incredible honor, and we’re determined to make it unforgettable,” said Roman Romantsov, CEO of StarLadder. “Budapest gives us the perfect stage to push the boundaries of what a live CS2 event can look and feel like. From day one to the Grand Finals, we’re building something that fans – both in the arena and watching around the world – will remember. We invite every Counter-Strike fan to be part of this iconic moment with us.”

The post StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome appeared first on European Gaming Industry News.

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Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025

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The Esports World Cup Foundation (EWCF) has unveiled the full scope of the qualification system for the Esports World Cup 2025 with the launch of the global “Road to EWC” program. Featuring over 200 tournaments spanning grassroots leagues to elite international circuits, the Road to EWC offers opportunities for players at every level to compete on the world’s biggest stage, the Esports World Cup, set to return to Riyadh, Saudi Arabia, from July 7 through August 24.

“Road to EWC is a platform for every player, Club, and community whose journey defines the spirit of competition,” said Faisal Bin Homran, Chief Product Officer, of the Esports World Cup Foundation. “By connecting hundreds of tournaments across the world, we are creating life-changing opportunities for players at every level, bringing the world’s best talent to Riyadh. This is how we grow the sport – by growing our partnerships, investing in competitions and laying the foundation for sustainable growth across the industry.”

The Road to EWC qualification program marks a major milestone for the Esports World Cup and is a core component of EWCF’s commitment to the sustainable growth of esports, supporting the professional ecosystem and advancing the sport on a global scale. With 25 tournaments in 24 games, including four new games – Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT – the EWC 2025 will bring together more than 2,000 elite esports players and 200 top Clubs to compete for a prize pool of more than $70 million, the largest in esports history.

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For League of Legends, Valorant, Overwatch 2, and Apex Legends, official publisher circuits such as the LEC, VCT, OWCS, and ALGS serve as the primary route to qualification. Other games, including Dota 2, Call of Duty: Warzone, PUBG, Teamfight Tactics, and StarCraft II, are holding open online qualifiers, while fighting games, including Street Fighter 6, TEKKEN 8, and Fatal Fury are qualifying players through community-driven tournaments such as EVO Japan, Combo Breaker, and CEO.

In mobile titles like Mobile Legends: Bang Bang, Free Fire, PUBG MOBILE, and Honor of Kings, region-specific leagues across Southeast Asia, MENA, and LATAM are producing national champions who will represent their respective nations in Riyadh. Finally, for titles such as Chess, EA SPORTS FC 25, and Overwatch 2, a final wave of Last Chance Qualifiers will be staged in July, giving one last opportunity for breakout players and rising stars to earn their spot in Riyadh.

Additional information about the Road to EWC, including events and dates for specific titles, can be found at esportsworldcup.com.

As anticipation builds for the Esports World Cup, the Road to EWC also features a multi-channel marketing campaign with a calendar of original content from selected qualifier events and partner leagues around the world. Player interviews and behind-the-scenes access will bring to life the stakes, talent, dedication and human interest stories behind the competition, alongside tournament and game explainers to introduce EWC games to broader audiences and bring fans closer to the action.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

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The post Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025 appeared first on European Gaming Industry News.

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