eSports
Minute Media, Spotify and SRI execs launch agency to help gaming and esports scaleups
Former execs from Minute Media, Spotify and SRI have joined forces to launch Reset, a specialist group that tackles business challenges in gaming and esports. The collective will provide consulting and agency services to rights holders, brands, and investors across the industry.
Responsible for operating teams such as London Spitfire, and having helped dozens of non-endemic brands activate in esports, Reset aims to provide C-Suite in a box solutions to help scaling gaming companies, brands, publishers, platforms and more.
Reset, the specialised agency group focused on the gaming industry, launched. Reset’s unique offering focuses on helping gaming companies turn their investments into stable businesses, provide organisational design and interim operational support, and helps brands activate in gaming with accurate data and measurable results. The Reset team already has a proven track record for its services having supported clients such as Samsung, Kia, BT and Duracell, esports teams London Spitfire and Ellevens, and tournament operators including BLAST and FACEIT in the last year.
Reset was Co-Founded by four executives from the worlds of gaming, sport, media & entertainment: Duncan McMonagle, who has spent two decades working with global brands and rights-holders across sports and gaming, most notably as CRO at Minute Media, where he launched the companies esports platform DBLTAP. He is joined by Ben Brown, veteran of Accenture, Universal Music and Spotify; as well as Chris Jordan and Charlie Stebbings, who together co-founded the leading esports executive search practice at SRI.
Reset has already made key hires starting with Mike Murphy O’Reilly, former Head of Gaming & Esports at Minute Media who joins as Reset’s new Commercial Director. Murphy O’ Reilly brings with him years of experience working on brand partnerships with clients including Kia, H&M, Warner-Bros, Activision-Blizzard and many others.
Taking their extensive gaming and esports credentials enhanced by broader sports and entertainment experience, it is the combination of Reset’s services that makes them a unique solution for companies looking to grow in the gaming industry.
Esports and gaming is flush with companies that are well funded but yet to find the right model to become a commercial success. Reset aims to turn investment into successful businesses by creating structures for growth including business model development, revenue strategy, investor market entry, and more.
For brands, Reset provides strategy, partner identification and creative services to cut through the noise. Leveraging years of experience helping brands activate in gaming with rights holders and content creators, the team believes traditional agencies have struggled to keep up with the pace of change, and understand opportunities in the industry to properly service clients and engage fans. Reset aims to steer clients away from narratives that set false expectations and instead offer transparency, education and proven execution.
Finally, Reset offers Leadership Advisory services to the entire industry, helping companies develop a long term ‘fit for purpose’ structure for their business, taking commercial and operational execution to the next level. The team will offer services such as interim leadership, organisational design and operational support, that will see the team step in to fill the gaps whilst providing advice around permanent needs to help companies grow.
“At Reset, we are fiercely pragmatic and dedicated to results, not just theory,” said Co-Founder & Director, Charlie Stebbings. “Whether you need strategy for new ventures or commercial growth in an existing business, we can support you with interim leadership, partnerships, capital investment management, creative concept development, marketing intelligence and much more.”
“Our vision is to elevate gaming as a commercial property and develop a sustainable ecosystem. One where fans are prioritised, endemic players have sustainable business models, advertisers reach and engage the right audiences, and investors can deploy capital with confidence,” added Duncan McMonagle.
For the past 9 Months Reset has been managing all operations for the Overwatch League Team, London Spitfire. David Harris, Managing Director of Guinevere Capital said:
“Having worked with individual members of Reset in their previous roles across the industry, it’s exciting to see this group come together to service the sector. Over the past year with limitations on travel, they have provided an amazing turn key service for both operational and commercial support on the ground in the UK. They know the industry and key stakeholders meaning they have been able to pick up and run with everything from London Spitfire watch parties & co-streams, to merchandise logistics and go to market sales collateral. They’ve assisted us launching training academies and liaised with University programs working up and down the chain from grassroots to elite level working directly with publishers. We have had no hesitation referring Reset on to work with other groups in the industry and look forward to continuing our relationship in 2021.”
eSports
Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025
The Esports World Cup Foundation (EWCF) has unveiled the full scope of the qualification system for the Esports World Cup 2025 with the launch of the global “Road to EWC” program. Featuring over 200 tournaments spanning grassroots leagues to elite international circuits, the Road to EWC offers opportunities for players at every level to compete on the world’s biggest stage, the Esports World Cup, set to return to Riyadh, Saudi Arabia, from July 7 through August 24.
“Road to EWC is a platform for every player, Club, and community whose journey defines the spirit of competition,” said Faisal Bin Homran, Chief Product Officer, of the Esports World Cup Foundation. “By connecting hundreds of tournaments across the world, we are creating life-changing opportunities for players at every level, bringing the world’s best talent to Riyadh. This is how we grow the sport – by growing our partnerships, investing in competitions and laying the foundation for sustainable growth across the industry.”
The Road to EWC qualification program marks a major milestone for the Esports World Cup and is a core component of EWCF’s commitment to the sustainable growth of esports, supporting the professional ecosystem and advancing the sport on a global scale. With 25 tournaments in 24 games, including four new games – Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT – the EWC 2025 will bring together more than 2,000 elite esports players and 200 top Clubs to compete for a prize pool of more than $70 million, the largest in esports history.
For League of Legends, Valorant, Overwatch 2, and Apex Legends, official publisher circuits such as the LEC, VCT, OWCS, and ALGS serve as the primary route to qualification. Other games, including Dota 2, Call of Duty: Warzone, PUBG, Teamfight Tactics, and StarCraft II, are holding open online qualifiers, while fighting games, including Street Fighter 6, TEKKEN 8, and Fatal Fury are qualifying players through community-driven tournaments such as EVO Japan, Combo Breaker, and CEO.
In mobile titles like Mobile Legends: Bang Bang, Free Fire, PUBG MOBILE, and Honor of Kings, region-specific leagues across Southeast Asia, MENA, and LATAM are producing national champions who will represent their respective nations in Riyadh. Finally, for titles such as Chess, EA SPORTS FC 25, and Overwatch 2, a final wave of Last Chance Qualifiers will be staged in July, giving one last opportunity for breakout players and rising stars to earn their spot in Riyadh.
Additional information about the Road to EWC, including events and dates for specific titles, can be found at esportsworldcup.com.
As anticipation builds for the Esports World Cup, the Road to EWC also features a multi-channel marketing campaign with a calendar of original content from selected qualifier events and partner leagues around the world. Player interviews and behind-the-scenes access will bring to life the stakes, talent, dedication and human interest stories behind the competition, alongside tournament and game explainers to introduce EWC games to broader audiences and bring fans closer to the action.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025 appeared first on European Gaming Industry News.
S8UL strengthens its EWC roster following the announcement of their participation in multiple titles, including Chess, EAFC 25, Tekken 8, Call of Duty (COD): Warzone, and Apex Legends Mumbai, May 8, 2025: S8UL, a global force in esports and gaming content, is proud to announce its entry into the legendary world of StarCraft II with the signing of veteran South Korean player Pyung Jae Koh, better known by his iconic gamer tag GuMiho, a.k.a. “The Towel Terran.”
This marks S8UL’s first foray into the real-time strategy (RTS) genre and signals its continued commitment to global expansion across esports titles that have defined competitive gaming history.
A fan-favorite and master tactician, GuMiho is recognised across the global StarCraft community for his creative playstyle, unorthodox strategies, and trailblazing use of mech-based unit compositions. A staple of the Global StarCraft II League (GSL) since the Wings of Liberty era, GuMiho rose to global prominence after winning the GSL Code S
Championship in 2017, defeating soO in a 4–2 final that etched his name in StarCraft history. His unique style of playing with a towel draped over his hands to absorb sweat and maintain precision earned him the moniker “The Towel Terran,” while his dominance with mechanical Terran builds gave rise to another title: “The Mech God.”
GuMiho’s recent achievements reaffirm his elite status in the competitive StarCraft II scene. In December 2024, he edged out Protoss standout Clem in a tense 3–2 series at HomeStory Cup XXVI, building on the momentum of his nail-biting 4–3 grand final victory over ShoWTimE (also Protoss) at HomeStory Cup XXV just months earlier. Earlier in the year, he delivered a commanding run to the finals of WardiTV 2023, ultimately finishing second after a hard-fought series against Zerg titan Dark. These standout results reinforce GuMiho’s reputation as one of the scene’s most resilient and inventive players, proving that even after years at the top, he continues to evolve and compete at the highest level.
Speaking about his new journey with S8UL, GuMiho said: “Joining S8UL feels like stepping onto a new playing field with the same hunger to win. Their drive to break barriers in esports matches my own competitive spirit. I’m ready to give it my all and compete at the highest level again, this time with S8UL by my side.”
Animesh Agarwal a.k.a. 8Bit Thug, Co-founder and CEO of S8UL, commented on the signing: “GuMiho is a living legend, and we’re beyond thrilled to welcome him to the S8UL family. Our journey into StarCraft II is about paying homage to the roots of esports and competing with the best. GuMiho’s legacy of innovation, consistency, and competitive spirit embodies everything S8UL stands for. This is a proud moment for Indian esports as we strengthen our EWC aspirations with one of the game’s all-time greats.”
As S8UL prepares to compete across multiple titles at EWC 2025, including Apex Legends, EAFC 25, Call of Duty: Warzone, Tekken 8, Chess, and now StarCraft II, the organization continues to demonstrate that excellence in esports knows no borders, no genres, and no limits.
With three consecutive ‘Esports Content Group of the Year’ wins at the Esports Awards and global recognition through initiatives like the MOBIES Global Impact Award, S8UL is now writing a new chapter in the global esports story.
The post S8UL makes StarCraft II debut with the signing of veteran South Korean player GuMiho appeared first on European Gaming Industry News.
Asia
Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore
The Skyesports Championship, India’s longest-running homegrown esports IP, is returning for its sixth edition with BGMI and a prize pool of ₹40 Lakhs, culminating in an on-ground Grand Finals on May 17 and 18 in Bangalore.
Leading brands including AMD, Red Bull, GIGABYTE, and Western Digital have partnered with Skyesports for the 2025 edition, reaffirming their commitment to India’s rapidly expanding gaming ecosystem.
Commenting on the return of the IP, Shiva Nandy, Founder and CEO, Skyesports, said, “The Skyesports Championship is an IP we’ve been nurturing since 2018, growing year after year into one of India’s most recognized esports tournaments with a highly engaged youth audience. We are excited to have partners like AMD, Red Bull, GIGABYTE, and Western Digital joining us for this event, allowing us to deliver a top-notch entertainment product for fans with engaging competitive esports action featuring top-tier teams and esports athletes the country has to offer. With initiatives like the new Sky Champ Rule, this tournament is set to be a standout event on the BGMI esports calendar.”
The return of the Skyesports Championship as an on-ground BGMI event builds on the success of its 2023 edition, which recorded over 32 million digital views and attracted more than 12,000 fans to the stadium.
This momentum reflects India’s position as the fastest-growing gaming market across Asia and MENA, as reported by Niko Partners. The Indian games market is expected to surpass $1 billion in 2025, reaching $1.4 billion in revenue by 2028. Mobile gaming continues to lead, accounting for nearly 78% of all revenue. With an expected 277 million new gamers by 2028, India is also on track to overtake China in the highest total number of gamers worldwide.
As the country’s leading esports tournament organizer, Skyesports continues to drive this momentum by delivering high-impact, community-driven esports experiences at scale.
The Skyesports Championship 2025 BGMI Grand Finals will feature an exciting new format:
- Day 1 (May 17) – Sky Surge: Teams will compete across six maps, aiming to accumulate points and reach the Sky Champ point goal of 66 points.
- Day 2 (May 18) – Sky Champ Rule: Once a team reaches 66 points, they must secure a Chicken Dinner to be crowned champions. If no team achieves this within eight maps, the team with the highest points will be declared the winner.
This unique format makes every match extremely crucial, as teams are not only focused on aggressively reaching the point threshold but also on strategically targeting opponents who are close to achieving it or have crossed it already.
The Skyesports Championship BGMI event schedule is as follows:
- Upper Bracket: May 6–9 (16 teams – Top 8 advance to the Grand Finals, bottom 8 fall to the Last Chance Qualifier)
- Last Chance Qualifier: May 10–12 (16 teams – 8 each from the Upper and Lower Brackets)
- Grand Finals: May 17–18 (Top 8 teams from the LCQ join the 8 qualified from the Upper Bracket to compete for the title)
The entire tournament will be livestreamed on the official Skyesports YouTube channel. Stay tuned to the Skyesports Instagram, Twitter, and Facebook handles for more information regarding the on-ground finale.
The post Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore appeared first on European Gaming Industry News.
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