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GameOn and Hipther Agency enter strategic partnership

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iGaming marketing and PR agency to provide editorial support for publisher’s magazines and events; Sarah Blackburn joins Way Seers Board for European Gaming and Gaming Americas

GameOn, the leading iGaming marketing, and PR agency have entered into a strategic partnership with Hipther Agency, the organization behind some of the industry’s biggest media publications and virtual summits and events.

Under the partnership, GameOn director Sarah Blackburn will also join the Way Seers Board for European Gaming and Gaming Americas and will provide content guidance and support for each brand’s online portal and events.

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The Way Seers Board consists of industry heavyweights including Nadiya Attard (director of sales at Push Gaming) Charmaine Hogan (head of regulatory affairs at Playtech) and Sissel Weitzhandler (head of legal and compliance at Play’n Go).

Their role is to help shape the content published across European Gaming and Gaming Americas, and to set the agenda for the series of Quarterly Meetups, Mini Meetups, and Gaming Summits set to take place this year.

Zoltán Tűndik, co-founder and head of business at Hipther Agency, said: “GameOn is a truly pioneering digital marketing and PR company that has provided support to some of the largest organizations in the sector for more than a decade.

“We are thrilled to be able to tap into its knowledge and experience and use it to shape our editorial strategies as well as the agendas for our Meetups and Gaming Summits. Sarah is a true industry specialist and a great asset to the Hipther Agency.”

Sarah Blackburn, director of GameOn, said: “We are honored to have entered into this strategic partnership with Hipther Agency and for me to join the Way Seers Board for European Gaming and Gaming Americas to provide support alongside some of the biggest names in the business.

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“The past 12 months have undoubtedly changed conferences and summits, and I am excited to play my part in ensuring the Meetups and expos run by Hipther Agency deliver the education, value, and networking that delegates are seeking.”

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ICONIC21 launches slot series starting with Stellar Fruits 40

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Provider’s Stellar Fruits series promises classic slots but with modern gameplay, with a unifying theme that combines juicy fruits and cosmic energy

ICONIC21, the in-demand iGaming content provider, has launched the first title in what will be a flagship game series, Stellar Fruits.

The first game in the series is Stellar Fruits 40 and promises classic fruit action combined with cosmic energy for an out-of-this-world player experience.

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Stellar Fruits 40 is all about timeless design colliding with bold and modern gameplay, with the slot set across five reels and four rows with 40 paylines active in the base game.

Players need to strap in and hold tight as the gameplay hits fast with plenty of big win potential on the cards with each spin.

Players watch as juicy symbols (think cherries, grapes, watermelons and more) land on the reels alongside stars and those all-important 7s.

The red hot 7 is Wild and fuels epic win combinations by replacing all other symbols except the golden Star scatter.

The golden Star scatter can land anywhere on the reels, and no matter where it lands, it pays big – the max win potential for Stellar Fruits 40 is 1,000x.

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Stellar Fruits 40 hits the market on 29 April and will be followed by three other titles in the series – Stellar Fruits, Stellar Fruits 20 and Stellar Fruits 100.

The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.

Edvardas Sadovskis, CPO at ICONIC21, said: “The Stellar Fruits series will deliver four iconic classic slot games to our operator partners and their players, starting with Stellar Fruits 40.

“This is a slot that combines the nostalgia of a traditional fruit machine with bold and striking design and modern gameplay that ramps up the anticipation with every spin.

“By launching a game series, we can offer our partners a unique run of proven content that players will instantly recognise each time a new title lands in their lobby, driving engagement.

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The post ICONIC21 launches slot series starting with Stellar Fruits 40 appeared first on European Gaming Industry News.

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Gaming Corps Unleashes PIGGY SMASH 2 – The Game-Changer You’ve Been Waiting For!

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Smash, Spin, Win: PIGGY SMASH 2 Takes Gaming to the Next Level

Gaming Corps – a publicly-listed game development company based in Sweden – is excited to unveil PIGGY SMASH 2, a revolutionary game that takes the original Smash4Cash™ mechanic to new heights. Get ready to break your path to even greater riches! The vault is bigger, the stakes are higher, and the rewards are more thrilling than ever.

PIGGY SMASH 2 boasts a new-age game structure with one ball at the centre of the game window, and two rows on either side consisting of three balls in each row. Players bet to attempt to smash the current ball and winnings that are derived from smashing balls award giveaways and can lead to exciting features that push the gameplay to unimaginable levels of excitement.

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The game includes a variety of innovations that make it stand out among other casino games. The Multiplier Feature is utilized to trigger a multiplier following a ball break, and then this multiplier is multiplied with the payout of the next ball. This next ball is automatically made active and guaranteed to be smashed, adding an extra layer of anticipation to each spin.

The Rampage Feature takes excitement to another level by entering RAMPAGE MODE after smashing a ball. During this mode, automatic ball-smashing attempts are triggered, guaranteeing the smashing of two or more balls in a single wager. Taking this concept further, the Multiplier Rampage Feature combines the Multiplier and Rampage features, multiplying prizes for all smashed balls by the initially awarded multiplier.

Perhaps the most thrilling aspect of PIGGY SMASH 2 is the Instant-Win Feature, through which players can win up to big. Activated at random after a ball smash, this feature allows for multiple prize levels ranging from 10x to as much as 5000x stake.

Connor Blinman, Head of Games at Gaming Corps said: “PIGGY SMASH 2 is a leap forward in interactive gaming. We’ve adapted our highly acclaimed Smash4Cash™ mechanic and taken it to the next level, providing players with an even more revolutionary experience. This game is more than an evolution, it’s a revolution of what a game can be. Every wager is a new journey, every feature is a revolution. From improved graphics to real-time, interactive touchpoints, everything has been choreographed to make sure players aren’t just playing the experience, they’re living it. Our talented team went all out to take creativity to the next level and we couldn’t be happier with the final product. The future of gaming is here.”

Created with a global audience in mind, PIGGY SMASH 2 supports 28 languages and is licensed in over 14 jurisdictions. This broad support guarantees players across the globe will have an exciting Smash4Cash™ experience!

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The post Gaming Corps Unleashes PIGGY SMASH 2 – The Game-Changer You’ve Been Waiting For! appeared first on European Gaming Industry News.

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Kiron Interactive names Patrick Eriksen as Head of Marketing

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Virtual sports and Casino content provider to leverage out-of-industry experience to fine-tune its messaging and grow its brand into new markets

Kiron Interactive, the award-winning provider of virtual sports and Next Gen Casino content, has appointed Patrick Eriksen as Head of Marketing.

Eriksen joins Kiron from Cloudsmiths, the provider of expert AI, data, cloud and CRM services.

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While gaming is a new industry for Eriksen, he is deeply experienced in enterprise data and AI and understands what goes into building cutting-edge technologies and thrilling games.

As Head of Marketing at Kiron, he will be responsible for providing a fresh perspective on the provider’s core messaging and whether it’s telling the right story in the right way to the right audience.

He will focus mostly on Kiron’s suite of virtual sports and numbers games as well as its flagship crash game, Rodeo. Patrick will also be instrumental in building the provider’s presence in North America and Latin America.

Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Patrick is a gifted storyteller who also understands data, AI and cutting-edge technology and how this is used to deliver thrilling consumer experiences.

“His appointment presents an opportunity for a totally fresh perspective on the Kiron brand, including our core messaging and how we are communicating to customers and the wider industry.

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“This is a unique opportunity and one that we plan to fully maximise.”

Patrick Eriksen, Head of Marketing at Kiron Interactive, added: “I might be new to gaming, but I’m not new to storytelling. I’ve worked long enough to know that buzzwords come and go but clear ideas, good design and honest messaging stick around.

“As Head of Marketing, my role is primarily strategic with a focus on the big picture, but I strongly believe a brand is built in the details.

“Every touchpoint is a reflection of what we do elsewhere and if we value these interactions, our customers are more likely to value the product. So, while I lead the global go-to marketing strategy, I also care about getting the basics right.”

The post Kiron Interactive names Patrick Eriksen as Head of Marketing appeared first on European Gaming Industry News.

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