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UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal

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UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired  by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.

Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.

Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!

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Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.

As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.

Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:

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“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).

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USDT Casino Launches Industry-First ‘Sunday Brunch Free Spins’ with Zero Wagering Requirements

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USDT Casino has unveiled a groundbreaking promotion that is set to transform weekend gaming for cryptocurrency enthusiasts. The innovative ‘Sunday Brunch Free Spins’ offer provides players with 20 free spins on Evoplay’s popular Food Feast slot, featuring zero wagering requirements and no maximum win limits.

This player-centric initiative marks a significant departure from traditional casino promotions, offering unprecedented flexibility and instant cashout capabilities for USDT players.

The promotion, available every Sunday, targets active players who have made at least one deposit during the previous week, with a minimum qualifying deposit of $20 USDT required to participate.

Key features of the Sunday Brunch Free Spins include:

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  • 20 Free Spins on Food Feast by Evoplay
  • Zero wagering requirements on all winnings
  • No maximum win limits
  • Instant cash rewards
  • Available exclusively for USDT players
  • Simple claim process via 24/7 Live Chat

The promotion demonstrates USDT Casino’s commitment to providing enhanced value to its crypto-focused player base while eliminating common friction points associated with traditional free spin offers.

Industry-Leading Player Benefits

Unlike conventional casino promotions that typically impose 35x-50x wagering requirements, USDT Casino’s Sunday Brunch Free Spins allows players to keep 100% of their winnings immediately. This approach aligns with the broader industry trend toward transparency and player-friendly terms.

The seamless claim process through Live Chat ensures instant reward delivery, eliminating delays commonly associated with promotional offers. Players can simply contact support on Sundays to receive their spins, with no additional verification steps required.

Setting New Standards in Crypto Gaming

USDT Casino’s innovative promotion arrives as the crypto gaming sector continues to evolve, with operators seeking differentiation through unique player offerings. The Sunday Brunch Free Spins program positions USDT Casino as a forward-thinking operator focused on customer satisfaction and retention.

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The promotion’s recurring weekly structure encourages consistent player engagement while rewarding loyalty without complex tier systems or restrictive conditions.

Michael Thompson, Head of Promotions at USDT Casino, stated, “Our Sunday Brunch Free Spins represent our commitment to creating genuine value for our players. By eliminating wagering requirements and win limits, we’re delivering an authentic, player-first experience that sets new standards in the crypto casino space.”

The promotion is now live and available every Sunday, with USDT Casino reserving the right to modify terms as needed. Players must agree to the casino’s fair play policy and promotion terms to participate.

About USDT Casino: USDT Casino is a leading cryptocurrency casino platform specialising in Tether (USDT) gaming solutions. The platform offers seamless crypto transactions, instant withdrawals, and a diverse game portfolio tailored for the modern digital gambler.

The post USDT Casino Launches Industry-First ‘Sunday Brunch Free Spins’ with Zero Wagering Requirements appeared first on European Gaming Industry News.

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UK Gambling Commission Flags Deepfake-Fueled Money Laundering Threats in Online Gambling Sector

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The UK Gambling Commission (UKGC) has issued a warning about the growing threat of money laundering facilitated by artificial intelligence technologies, including deepfakes, and the rising use of crash games. As part of its regulatory mandate, the UKGC requires licensed operators to stay ahead of evolving cybersecurity risks or risk incurring fines and even losing their licenses. With AI-powered deception on the rise, the Commission urges tighter security protocols across all operator systems.

The need to tighten security 

Artificial intelligence has become more sophisticated, and some users are taking advantage of this to bypass due diligence checks. Players registering on mobile casino platforms are typically required to provide identity documents as part of KYC procedures under AML regulations. However, deepfake technology is now being used to bypass these verifications.

Criminals now use artificial intelligence to create deepfake videos, false documentation, and face swap images to facilitate money laundering. This is why the UK Gambling Commission has stated that all operators in the UK must work fast to retrain employees in assessing customer documents.

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In addition to AI threats, the UKGC continues to classify cryptocurrency as a high-risk channel for laundering illicit funds. Operators are reminded that all crypto transactions must be treated with enhanced due diligence, given their anonymity and growing association with financial crime.

The Commission also raised concerns over the rising popularity of crash games typically found on both licensed and unlicensed crypto casino platforms. Their short duration and rapid cash-out mechanics make it difficult for platforms to detect suspicious patterns, creating opportunities for high-risk laundering behavior to go unnoticed.

All operators were advised to implement appropriate procedures to identify suspicious patterns during the crash games. The UKGC shared an update that revealed that remote and non-remote casinos were providing unlicensed money service business facilities to third parties. These businesses included foreign currency exchange, with some customers attempting to deposit large denominations, such as 500-pound bills.

The Body considered such transactions a money laundering risk. It also noted that some individuals have been offered money to use their personal details to open multiple gambling accounts for criminals. This has been a source of concern for the commission as these accounts are being paid for without the third parties, knowing that they act as unlicensed betting intermediaries.

So far, two operators have been penalized for anti-money laundering and customer care failures. The erring operators were ordered to pay 375,000 pounds for AML breaches, while the bookmaker was fined 686,070 pounds.

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The UKGC also warns operators to avoid supply partners connected to illegal sites. This came from the observation that games developed by operators with software licenses were ending up on unlicensed websites. The UKGC warns that operators connected to black market supply chains may face direct penalties even if indirectly involved. As such, due diligence on third-party content providers is now not just advisable, but essential. These developments underscore a broader industry challenge: maintaining regulatory compliance amid fast-evolving digital threats.

The post UK Gambling Commission Flags Deepfake-Fueled Money Laundering Threats in Online Gambling Sector appeared first on European Gaming Industry News.

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Regulatory Roadblocks: The Future of Sweepstakes Gaming in the U.S.

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Sweepstakes gaming has become very popular in the United States, as it provides individuals with the opportunity to win prizes without the need for a purchase. As opposed to traditional gambling, which has been highly regulated, sweepstakes gaming operates under the gray area of the law, and as a result, it runs in a varied regulatory environment. As this form of entertainment continues to evolve, it is significant for operators, players, and policymakers to understand the regulatory challenges in order to shape its future.

Understanding Sweepstakes Gaming

Sweepstakes gaming allows users to participate in games and contests in which prizes are won. Sweepstakes are a bit different from traditional gambling. In normal gambling, individuals gamble money in hopes of winning, while in sweepstakes, you do not typically have to purchase anything for entry. The growth of new sweepstakes casinos platforms offering casino-style gameplay through promotional credits and free-entry mechanics has expanded the reach of the sweepstakes model, attracting users seeking low-risk entertainment alternatives.

However, the legitimacy of sweepstakes gambling differs from state to state, and all these various regulations form a set of laws that are confusing to both the operators and the players. New sweepstakes casinos typically have to contend with such convoluted regulation, as there are multiple regulations at the state level to comply with. This inconsistency could be challenging for operators to implement and may limit players from accessing this new and creative gaming experience.

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The Future of Sweepstakes Gaming in the U.S.

In spite of the regulatory hurdles, there are possible avenues that can potentially unlock a brighter future for sweepstakes gaming in the U.S.

  • Standardization of regulations

Nowadays, the legislation is different. Each state has different definitions, rules, and prerequisites for sweepstakes. This lack of uniformity can keep operators from entering the marketplace and confuse players about their rights and responsibilities. By promoting interstate collaboration to develop standardized regulations, the industry would benefit from more transparent compliance channels that make it easier to conduct business for emerging sweepstakes casinos. A standardized regulatory landscape would not only reduce legal uncertainties but also optimize consumer confidence, ensuring an open and fair gaming environment.

  • Innovation in Compliance

Compliance innovation involves using new solutions and technology to make the regulations of sweepstakes gaming simpler or better. As there is evolution in the industry, the traditional methods of performing compliance might no longer apply, hence becoming a hindrance in the manner in which operators comply with diverse state regulations. New solutions like blockchain and artificial intelligence can be explored to enhance transparency and accountability in sweepstakes gaming.

  • Consumer Education

Consumer education involves the offering of understandable, clear information to players about their rights, responsibilities, and types of games played. As the industry expands, it is very crucial to educate consumers so they know how the sweepstakes are conducted, the rules of play, and the possible risks. Educating players so they are well-informed will enable operators to build trust and achieve responsible gaming practices. Effective consumer education can diminish confusion regarding sweepstakes, resulting in a more secure and transparent gaming experience

The post Regulatory Roadblocks: The Future of Sweepstakes Gaming in the U.S. appeared first on European Gaming Industry News.

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