Asia
Olympic Council of Asia and AESF Introduces the ‘Road to Asian Games’ Campaign for 2022 Asian Games
The Olympic Council of Asia (OCA) and Asian Electronic Sports Federation (AESF) has confirmed the introduction of the new program, ‘Road to Asian Games’ for the upcoming 2022 Asian Games. In addition, the OCA has confirmed again the appointment of the AESF as the only Technical Delegate who will take charge of all the matters of technical conduct for Esports events at the 2022 Asian Games.
The AESF will be the exclusive organizer of ‘Road to Asian Games’, the official qualifier program and competition of esports to the Asian Games final. The AESF is the first Esports federation to introduce a direct pathway, ‘Road to Asian Games,’ whereby event titles selection and confirmation will be decided by AESF and allow publishers to be part of an Olympic event such as the Asian Games. The campaign will begin in Hangzhou 2022, and with AESF to continue the organization of Esports through to Nagoya 2026, Doha 2030 and beyond. This initiative will be the first of its kind to bring fair and equal opportunities to all publishers and advance esports developments not just to Asia, but worldwide.
With Esports making its debut as a medal event at the Asian Games, the AESF ‘Road to Asian Games’ campaign will also extend beyond the competition scenes. This campaign will lay the foundation in bringing the Olympic Spirit to esports and introduce an education program for participating Esports athletes to share the Olympic Movement and Values not just in Asia, but globally. With plans for the promotion, sustainability and legacies underway, the emphasis will be on education and development in Esports. The key area of focus will be grassroots development, inclusion programs, career pathways, health and wellbeing support, as well as athlete’s rights and protection.
The AESF is excited to accelerate the esports movement from competitive video gaming event into official sport event with the participation in the Continental Games. The AESF plans to include virtual and simulating sports to the ‘Road to Asian Games’ and finals competition as a demonstration event, which will further encourage and expand esports scope from traditional titles which are recognised as console, computer or mobile esports game events. This inclusion will also aim to encourage both sports and esports community to engage in physical activity and promote mental wellbeing.
To officialise the partnership for the ‘Road to Asian Games’ campaign and the confirmation on the roles & responsibilities of AESF, an official Signing Ceremony was held with the OCA Director General Dr. Husain A H Z Al-Musallam, OCA Director of Sports Mr. Haider A H E Farman, AESF President Mr. Kenneth Fok, and AESF Director General Mr. Sebastian Lau in attendance.
Announcing the partnership, Director General of OCA Dr. Husain AHZ Al-Musallam said “It is a great pleasure to officially announce our partnership between OCA and AESF for the new Esports program for our Asian Games and OCA will provide full support for successful Esports events at the 19th Asian Games in Hangzhou, China. We wish the best to our partner AESF on the journey ahead,” he added.
In line with this partnership, the OCA reconfirms that the AESF is the sole official governing body of esports in Asia and will be fully responsible for all technical aspect of esports competitions at Asian Games as well as any other OCA events.
“I would like to express our sincere appreciation for the continuous support and trust from the OCA. I believe that the Asian Games presents the best stage for us to share Olympic Values with Esports community and we aim to make our Esports communities develop further through this opportunity. Also, we look forward to a successful collaboration with OCA as well as LOC.” said Mr. Fok in a speech during the signing.
Disclosing AESF’s role and responsibility, OCA Director of Sports Mr. Haider A H E Farman added, “Leading up to the Asian Games, the Asian Electronic Sports Federation will have the leading role and take full responsibility in the selection of esports titles in collaboration with the OCA. From the qualifying rounds to the grand finals of each esports event, rest assured that the OCA and AESF, together with LOC will work hand-in-hand, ensuring successful esports events for the 19th Asian Games Hangzhou 2022.”
Mr. Sebastian Lau of AESF further conveyed his gratitude during the ceremony, “As the Asian Federation, the AESF is honoured to be organizing the esports qualifiers and the Technical Delegate for the upcoming Asian Games. We will start from Hangzhou, and I am looking forward to exploring more opportunities together with all of you and make the evolution of esports further in Nagoya 2026, Doha 2030 and beyond.”
More than just an Esports event, the ‘Road to Asian Games’ and finals at the 19th Asian Games exhibits the growth of Esports from competitive gaming event to an official sport event and the AESF, with the full support of OCA and LOC, will assure the most competitive and extraordinary esports event to date.
Road to Asian Games Partnership Summary
Esports Event Title Selection
AESF will select the esports event titles to be contested for the qualifiers and finals at the 2022 Asian Game and make the final confirmation on the selected titles in collaboration with the OCA.
Eligibility and Participating Teams
Leading up to the 2022 Asian Games in Hangzhou, China, the AESF is responsible for identifying the finalists for their respective esports event titles through regional qualifiers as part of the ‘Road to Asian Games’ competition campaign which will lead to the Final at 2022 Asian Games in Hangzhou, China.
Qualifiers and Finals
The AESF will form the qualifying and final tournament structure for all esports events and conduct the qualifiers for all participating Asian countries at the 2022 Asian Games in Hangzhou, China, in collaboration with the OCA.
Community Outreach Programs
As part of the Asian Games community outreach, AESF will deliver and execute the AESF Experience Program with full support from the OCA. Aiming to connect with the esports community and fans alike, this program also aims to deliver the best Esports experience while also attracting new esports fans.
As excitement builds for G2E Asia 2025, Zitro is set to make a powerful statement with the debut of its all-new CONCEPT cabinet line alongside a portfolio of new, tailor-made game titles designed specifically for the Asian gaming market. This year’s lineup reflects Zitro’s continued evolution as a key player in gaming innovation, offering both cutting-edge hardware and captivating content.
Among the titles on display will be Legendary Sword, Triple Charm Journey, Fairyland Quest, King Fu Frog, Merging Fu Pots, Lucky Vaulty, and Cash Totems—each developed with exciting features, enhanced with rich narratives, and high-quality multimedia to elevate player engagement across diverse markets.
Zitro’s rising influence in Asia is evident. The company’s recent expansion in the Philippines—where Zitro’s slot games are among the top performers in casinos within Entertainment City—underscores its rapid success in the region.
“We are proud to showcase our latest innovations at G2E Asia 2025,” said Sebastián Salat, President International of Zitro. “Our commitment to the Asian market remains steadfast, and we are confident that our player-centric products—crafted with deep understanding of the region’s vibrant gaming culture—will resonate with both operators and players. The introduction of our CONCEPT cabinet line and ambitious 2025 game release roadmap in place marks a new chapter for Zitro in this market, and we look forward to sharing it with the Asian gaming community.”
The post ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025 appeared first on European Gaming Industry News.
NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.
Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.
“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.
“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.
This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.
The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.
Visitors to the NOVOMATIC booth #A518B will experience a portfolio designed to meet diverse operator needs, featuring the latest cabinets, game mixes, and electronic table games that exemplify NOVOMATIC’s ongoing commitment to excellence and innovation.
New highlights and classic favorites await
This year, NOVOMATIC’s booth will spotlight a dynamic selection of state-of-the-art products, with a focus on enhancing the player experience and maximizing operator performance. The DIAMOND X™ series returns with significant upgrades to its sophisticated design and powerful performance, presenting: DIAMOND X™ 1.55J QUATTRO featuring XTENSION LINK™ Volume 3, XTENSION LINK™ Volume 4, and the all-new XTENSION LINK™ Evolution. The multi-screen version DIAMOND X™ 2.32/3.32 equipped with GAMINATOR™ X5, will deliver a rich selection of entertaining game titles.
Additionally, the BLACK EDITION II series will make a remarkable appearance with BLACK EDITION II XL 2.32/3.32 showcasing the popular IMPERA LINK™ Series 2 and BLACK EDITION II 1.49J featuring both Impera PROLINK™ and the latest RISING TREASURES™. New releases will be complemented by proven classics such as MASTER SL™ 2.32/3.32 featuring the GAMINATOR™ X5.
Innovative solutions to enhance operational efficiency
Among the highlights of NOVOMATIC’s presentation will be the NOVO UNITY™ PRO, a state-of-the-art electronic table game solution with unprecedented functionality and adaptability. This ETG solution seamlessly integrates electronic live games – including Sic Bo, Baccarat, Roulette, Poker, Black Jack, and even slot games – across numerous player stations. The key benefits include customization for unique gaming experiences, the advanced management console & NOVO UNITY™ DB server as well as Tournament Mode and Simultaneous Betting/Parallel Play – where players can take part in up to three live games simultaneously, enhancing interactivity and engagement. Extra game windows on the betting screen enable guests to switch between the available games and versions.
Also on display will be the NOVOVISION™ Casino Management System, with its comprehensive suite of modules that include powerful loyalty features, TITO, cashless or single wallet solutions, advanced biometric functionalities and much more. From player recognition to secure access solutions, NOVOVISION™ sets a new standard for an efficient and secure gaming management.
Engage, experience, and innovate at G2E Asia 2025
Kenan Bajram, Deputy Director Global Sales at NOVOMATIC AG, highlights the company’s enthusiasm for the event: “G2E Asia is a key platform for NOVOMATIC to demonstrate our latest innovations to the Asian market. This year, we are excited to present a diverse portfolio of cutting-edge solutions that cater to the specific needs of our customers. From the DIAMOND X™ series to the innovative NOVO UNITY™ PRO, our showcase is designed to inspire and impress. We look forward to welcoming visitors to our booth and sharing our latest advancements.”
Visit NOVOMATIC at Booth #A518B during G2E Asia 2025 to discover the future of gaming technology, tailored specifically for the Asian market.
The post NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025 appeared first on European Gaming Industry News.
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