Canada
Pollard Banknote’s Productive Partnership With the Michigan Lottery Continues With New Contract Extension
Pollard Banknote Limited is pleased to announce that it has been granted a one-year extension to its instant ticket games and related services contract by the Michigan Lottery (“Lottery”). Under this agreement Pollard Banknote will continue to supply the Lottery with outstanding games and strategic support through December 31, 2021.
Pollard Banknote has worked closely with the Lottery for 25 years, offering strategic insights and recommendations across a broad range of lottery products and services, including innovative games, retail initiatives, and digital engagement. Over the course of the current contract, which began on January 1, 2017, Pollard Banknote has printed many of the Lottery’s instant games. In addition to providing instant tickets and related services, Pollard Banknote, together with its family of companies, supplies the Lottery with ticket dispensing systems, digital games, pull-tabs tickets and pull-tabs vending machines, and its award-winning iLottery program.
The Lottery has achieved exceptional sales results since the start of the current agreement, including a 25% increase in instant sales from FY 2017 to FY 2019, which is more than double the rate of average growth among U.S. lotteries (11 %) over the same period. In addition, the Lottery has earned consistent year-over-year instant sales growth in the double-digits for the past seven years.
Over the years, Pollard Banknote has helped the Lottery strengthen and complement its core games category with novel play concepts, innovative printing methods, and digital game apps. For example, 5X Cashword, launched in February 2020, delighted players with a brand-new play style and app-based second chance promotion, resulting in 10-week sales that were 47 % higher than average sales for the Lottery’s other $5 crossword games since 2017.
Pollard Banknote also has played a role in the incredible 49% sales growth of the Lottery’s higher price point ($20+) category from FY 2017 to FY 2019. Strong recent contributors to this category were $50,000,000 Cash Blowout and Millionaire Wild Time, both of which represented the inaugural $20 launch of a popular brand. Millionaire Wild Time, which launched alongside the Lottery’s redesigned Wild Time app, contributed to a 12 % increase in $20 sales based on a comparison of sales 10 weeks before and after its launch.
“We are proud of the strong relationship we’ve cultivated with the Michigan Lottery, based on a shared vision for success focused on outstanding games, retail excellence, and digital innovation,” said Donna Preziotti, Director, Sales & Marketing, Pollard Banknote. “This contract extension demonstrates the productive nature of our collaborative partnership and we look forward to helping the Lottery continue to deliver outstanding lottery experiences to its players.”
“We strive to offer Michigan players innovative and engaging products. Pollard Banknote routinely brings exciting and innovative instant ticket games and strategies to the table. Many of those games are manufactured in Pollard Banknote’s Michigan facility by Michiganders, having a positive economic impact on the state,” said Glenn Strong, Deputy Commissioner of Games and Marketing, Michigan Lottery. “Our partnership with Pollard Banknote has helped us achieve consistent, record-breaking growth over the past four years and maximize our contributions to the School Aid Fund.”
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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