Incentive Games Launches Real-Money Gaming Division, Incentive Studios

Incentive Games, a leading name in free-to-play game development, is proud to announce the launch of Incentive Studios, its new real-money gaming (RMG) division.

Built on years of success delivering high-performing free-to-play titles to global operators, and leveraging extensive user psychology and behaviour research, Incentive Studios marks a strategic expansion into the real-money gaming market.

Incentive Studios will focus on creating immersive real-money gaming content, kicking things off by putting a fresh spin on popular game variants like Crash, Tower, and Arcade. These aren’t simple upgrades; they’re complete rebuilds from the ground up, blending captivating gameplay with smart design principles to ensure lasting engagement.

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John Gordon, Chief Executive Officer at Incentive Games said, “We’ve spent years refining the art of engagement in the free-to-play world. Now we’re bringing that same level of craft, creativity, and player psychology to our real-money games. Incentive Studios is where innovation meets performance.”

Clients can expect familiar game formats, reimagined with a sharp focus on maximizing re-engagement and long-term play. Every title is built with user-centric design at its core, crafted to engage the next generation of real-money gaming players. With an player-first approach, the games are designed to drive acquisition, retention, and revenue.

With a growing library of original RMG titles in the pipeline, Incentive Studios is set to make its mark on the global gaming landscape. The first wave of games will be available to partners in Q3 2025.

Betsson Group was once more distinguished as a gaming industry leader with two winning categories at the SBC Awards Europe 2025 – an event focused on recognising the best operators, affiliates, suppliers, payments and game developers across the European gaming industry.

This time, Betsson was awarded for:

Best Affiliate Programme – Betsson Group Affiliates

Betsson Group Affiliates (BGA) continues to lead the way in affiliate excellence, driving exceptional results through trust, innovation, and operational strength. Representing several reputable brands across Europe and beyond, BGA delivered outstanding performance in 2024 – growing traffic, conversions and partner loyalty through tailored support and cutting-edge tools.

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With strategic expansions into high-growth markets such as Argentina, Greece and Colombia, BGA has empowered affiliates to deliver outstanding results through hyperlocal campaigns, region-specific assets and multilingual access.

Casino Operator of the Year

With all-time high results across key KPIs, Betsson Group’s focus on locally regulated markets continued to deliver. Player loyalty grew through personalised experiences, exclusive content and standout customer service.

Betsson’s commitment to user experience, compliance and innovation was further recognised with an upgraded ISO 27001:2022 certification and record-high customer deposits. With 91.7% of players using responsible gaming tools, and 1.35 million active customers, Betsson is not only growing fast, but doing so sustainably. These are just some of the reasons why Betsson Group earned this coveted award.

The Danes’ gambling spend increased in April 2025 compared with the same month last year. Especially online casino and betting saw a growth in the spending.

Figures from the Danish Gambling Authority’s monthly statistics show that the total gambling spend in April increased by 11.5% compared with April 2024.

Particularly online casino and betting contributed to the growth in the total gambling spend with an increase of 21.6% and 6.1%, respectively. On the other hand, land-based casino and gaming machines saw a minor fall of 2.5% and 3.6%, respectively.

The monthly statistics also cover key figures describing the Danish Gambling Authority register of self-excluded players (ROFUS) and the helpline StopSpillet.

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