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XB Net saddles up LiveScore Bet for premium North American racing

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LiveScore Betting and Gaming’s new UK sportsbook harnesses the growing retention power of North American horse racing with leading Stateside supplier

XB Net, the leading provider of premium content for North American horse and greyhound racing, has added to its progressive portfolio of distribution deals with LiveScore Bet, the new UK breakout sportsbook from the LiveScore Group.

The agreement comprises XB Net’s delivery of live pictures, data and betting services from an unrivalled network of over 50 North American tracks, enabling LiveScore Bet to optimise its programming timetable with reliable agility, thanks to a steady stream of quick-fire betting opportunities that are proven to improve digital dwell-time for new and existing customers.

XB Net’s end-to-end solution, corralling expansive content that covers approximately 90% of U.S. racing, affords access to many of the world’s most prestigious horse races. These include Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and a flagship finale at the Breeders’ Cup in California. Other popular races include Gulfstream Park’s Florida Derby series, running up until the end of March, whose East Coast time zone naturally clocks on for core UK racing audiences, generating increased fan engagement at peak leisure times.

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This daily schedule of compelling coverage, which neatly complements Europe’s domestic racing action, provides LiveScore Bet with a trustworthy source of rapid-settling betting content from 17:00 GMT. This engaging action, which now also features two Harness racing meetings every night, is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.

XB Net is the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping global operators bid fill the void on an uncertain schedule for live sports.

Simon Fraser, Senior Vice President of International at XB Net, said: “We’re thoroughly delighted to be teaming up with LiveScore Bet, one of the hottest sports betting properties around. The LiveScore Group remains one of the planet’s premier providers for real-time sports updates and streaming services, so this partnership is a ringing endorsement of our own low-latency feeds and dedication to delivering the most accurate data and high-quality pictures.

“In this fluid timetable for elite live sport, it’s essential to communicate available coverage to partners with dependable daily available events and betting markets, allowing them to prioritise peak times and align their promotional plans for enhanced activity and retention. North American racing’s improved visibility was pivotal in this regard throughout 2020 and can continue to make every new post a winning one, especially in the winter months.

“After all, North American racing enjoys peak recreational orientation with the close of the daily domestic cards, and we’re thrilled to report that levels of engagement and retention are surging during these pivotal evening slots. We’re particularly pleased to also offer a nightly programme of two Harness racecards, which will help LiveScore Bet broaden their customer base by introducing fresh formats from our stable of over 40 US Harness tracks.”

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James McKay, Sportsbook Director at LiveScore Betting and Gaming, added: “LiveScore Bet is committed to innovating and providing our UK audience with the most engaging sports coverage available. XB Net’s digital content, with its advanced data and betting tools on North American racing, fits seamlessly into our offering. We can’t wait to see how this content is received by our customers, as we launch in time for the climax of the Florida Derby series.”

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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