Push Gaming joins top-tier developers at SoftSwiss

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B2B gaming supplier Push Gaming has announced it has agreed an extensive content deal with international iGaming company SoftSwiss.

Integrating directly with Push Gaming’s UKGC and MGA-licensed platform, SoftSwiss will benefit from the developer’s player-focused library of quality games, including its latest title Wheel of Wonders, as well as the upcoming Land of Zenith and Dinopolis, scheduled for launch in the coming months.

The agreement further marks Push Gaming’s enviable growth in recent years as it continues to expand its reach into more jurisdictions with more operators.

With this latest partnership, the supplier will join over 70 providers and more than 10,000 games in SoftSwiss’ extensive library – and will serve to greatly boost the studio’s presence across European markets.

Commenting on the deal, Fiona Hickey, Head of Sales at Push Gaming, said: “Our core ethos is to put the player first, so we’re delighted with this deal that sees us collaborate with a brand like Softswiss which resonates with that.

We’re an entertainment company at heart and we’re sure that this partnership is going to provide the right balance of player consideration both in terms of responsibility and offering the highest level of gaming satisfaction for those that love our signature experiences.”

Nikita Keino, Partner Managers Team Lead at Softswiss added: “We aim to provide cutting-edge technology solutions to the sector to ensure the success of any iGaming project. So being able to offer products like those from Push Gaming aligns perfectly with these values.

We have earned ourselves a name in the iGaming industry thanks to the professionalism of our team and expertise every step of the way, and this deal simply adds more of this for us. We’re really pleased to have them onboard.”

Shortlisted for a wealth of EGR and SBC Awards over the past 12 months, Push Gaming has established itself as one of the industry’s most in-demand slot suppliers, with a reputation for producing some of the industry’s most entertaining titles.

Totalling more than 10 tier one partnership deals during 2020, including the likes of The Rank Group, William Hill, Gamesys, GVC, LeoVegas and Norsk Tipping, the studio has ambitious plans for the year ahead to further grow its global presence.