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Harmful gambling and solutions: Kindred publishes its figures
For many years, Kindred Group has pursued to providing a safe gambling experience, with the ambition that zero per cent of the revenue should come from harmful gambling by 2023. Kindred is the first gambling operator to report the share of revenue that is derived from harmful gambling. The figure will be shared together with a measurement of the efficiency of Kindred’s efforts to help detected customers regain control of their gambling. By providing these figures, Kindred wants to increase knowledge and transparency about the company’s sustainability work and contribute to a fact-based dialogue about harmful gambling with decision-makers and other stakeholders.
Providing a safe gambling experience is a central issue for Kindred Group, and approximately 98 per cent of the players on the company’s platforms gamble responsibly. As a next step in Kindred’s sustainability work, the company will from now on report the share of revenue that is derived from harmful gambling. The figure will be shared together with the achieved improvement effects from interventions that helps detected customers return to healthier gambling.
|
Global statistics from Kindred Group  |
Q4 2020 |
|
Share of gross winnings revenue from high-risk players |
4.3 % |
|
Improvement effect after interventions |
75.7 % |
“Our ambition is that zero per cent of our share of revenue should come from harmful gambling, which we have worked towards for several years. We constantly strive to become even better at identifying players that exhibit risky gambling behaviour and guide them back to healthier gambling habits. We want gambling to be simple and enjoyable for everyone. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue, not least with decision-makers. We want to contribute to that. The most important thing decision-makers can do right now is to reduce the flight to unlicensed gambling operators, who fail to provide players with any safety measures whatsoever. The so called channelisation must increase.”, says Henrik Tjärnström, CEO Kindred Group.
Several years ago, Kindred developed a safer gambling programme to achieve the zero per cent ambition by 2023. Key elements include:
- Increased precision: Quicker and more accurate identification of potentially harmful gambling.
- Improve support tools: Encourage and lead players who exhibit risky behaviours back towards healthier gambling.
- Clearer communication: Implement automated communication with players to ensure rapid intervention when needed.
“In order to evaluate our own sustainability work and to counteract harmful gambling, we continuously measure how our efforts contribute to healthier gambling together with how much of our revenue that comes from harmful gambling. We want to share these figures to increase the understanding of our long-term sustainability work and contribute to a safer gambling experience. Local market regulation is an important part to achieve this.”, continues Henrik Tjärnström.
Kindred’s figures on revenue from harmful gambling will be updated quarterly and published on Kindred Group’s website together with a measurement of the effectiveness of the sustainability work. To read more, visit: www.kindredgroup.com/zero.
South Africa is once again positioning itself as a leader in ethical gambling practices, with the upcoming Responsible Gambling Summit 2025 set to take place on 13–14 November 2025 at Emperors Palace in Kempton Park, Gauteng. This landmark event will gather international experts, regulators, and industry professionals to address the most pressing challenges in responsible gambling across Africa.
Hosted by the South African Responsible Gambling Foundation (SARGF) in collaboration with major regulatory bodies such as the National Gambling Board, Eastern Cape Gambling Board, and Western Cape Gambling and Racing Board, the summit aims to drive forward an evidence-based, solutions-focused agenda that ensures gambling growth does not come at the cost of public well-being.
As South Africa continues to see rising participation in both land-based and gambling online, the summit is timely. It will tackle issues ranging from technological safeguards and public health integration, to policy harmonisation and vulnerable population protection.
Advocating for Safer Online Gambling
As South Africa strengthens its role in setting responsible gambling standards, SouthAfricanCasinos.co.za remains at the forefront of this effort in the online casino space. Our portal is more than a online casino listing site — it is a trusted source of expert advice, consumer guidance, and responsible gambling advocacy.
Since our inception, we have maintained a clear policy: we only recommend licensed, regulated casinos in south africa that adhere to strict player protection measures. These include transparent terms, fair bonus practices, and built-in tools such as deposit limits, time-outs, and self-exclusion options.
“The online gambling landscape in South Africa is growing rapidly,” says a spokesperson for SouthAfricanCasinos.co.za. “But with growth comes responsibility. Our mission is to ensure players have access to safe, ethical gambling environments. We support the goals of the Responsible Gambling Summit and encourage every operator to prioritise the welfare of their players.”
Practical Frameworks for Change
The Responsible Gambling Summit 2025 will focus on seven key thematic areas:
- Understanding gambling behaviour and disorders through science-led approaches.
- Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
- Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
- Adopting global regulatory best practices tailored to South African realities.
- Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
- Educating the public on the risks of gambling and how to stay safe.
- Building international networks to ensure future readiness and consistency across borders.
Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.
How Players Can Gamble Responsibly
Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:
- Treat gambling as entertainment, not a way to make money.
- Set a time limit before you start and stick to it.
- Only gamble with money you can afford to lose.
- Avoid playing when you are upset, stressed, or intoxicated.
- Use built-in responsible gaming tools provided by licensed operators.
- Keep track of your play history and regularly review your habits.
- Seek help if gambling is no longer fun, or if it begins to impact your personal life.
At SouthAfricanCasinos.co.za, we make these practices easier by highlighting casinos that offer responsible gambling features as part of our review process. Each recommended site undergoes a thorough evaluation based on licensing, fairness, transparency, and player protection standards.
Our Commitment to the South African Gambling Community
With a growing base of South African users, SouthAfricanCasinos.co.za plays an important educational role in the online gambling space. Our platform offers in-depth guides, news updates, free bonus casinos, free spins casinos and strategy articles designed to help players make informed decisions.
We actively follow developments in gambling regulation and work to ensure our listings are in line with the latest responsible gambling initiatives. As the conversation around ethical gambling evolves, so does our content — reflecting the high standards that South African players deserve.
South Africa’s leadership in responsible gambling sets a high standard not just for the continent, but for the global industry. By playing at casinos that are transparent, regulated, and committed to safety — such as those featured on SouthAfricanCasinos.co.za — players can enjoy the entertainment of gambling while staying in control.
7777 gaming, a leading provider of innovative iGaming content, has officially entered the Croatian market through an exclusive partnership with SuperSport’s brand Super Casino, the country’s largest betting operator. This collaboration marks a significant milestone for 7777 gaming as it continues its expansion across the Balkans.
SuperSport, a dominant force in Croatia’s regulated gaming industry with approximately 50% market share, is now offering a selection of certified titles from 7777 gaming. Among these are popular games such as Crazy 100 Bucks, Thracian Treasures, Barbarian, Greenhats’ Megawins, and Devil’s Deal: Soul for Sale. Each game is designed with cutting-edge mechanics, immersive themes, and rewarding features to provide an unparalleled player experience.
In addition to its diverse game portfolio, 7777 gaming introduces three exciting jackpot concepts to the Croatian market:
Juicy Cash Jackpot – A fruit-themed jackpot offering dynamic rewards.
Crazy Bucks Jackpot – High volatility gameplay delivering adrenaline-fueled wins.
Jackpot Temple – A mystical adventure promising epic prizes.
“We are thrilled to partner with SuperSport and bring our unique gaming content to Croatian players,” said Elena Shaterova, CCO at 7777 gaming. “This exclusive collaboration allows us to showcase our commitment to delivering high-quality, engaging games tailored to the local market’s preferences.”
Tugomil Cerovečki, Casino Director at SuperSport added, “Integrating 7777 gaming’s titles into our platform enhances our offerings and aligns with our goal to provide top-tier entertainment to our users. We are confident that our players will appreciate the innovative gameplay and exciting jackpot features.”
This partnership underscores 7777 gaming’s strategic focus on expanding its presence in the Balkans and reinforces its dedication to delivering exceptional gaming experiences across new markets.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
Social Media:
The post 7777 gaming enters Croatian market with exclusive game launch on SuperSport appeared first on European Gaming Industry News.
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Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover
National Lottery operator, Allwyn’s, 2024 Local Retail Champions, Natalie and Martin Lightfoot – who own Londis Solo Convenience in Glasgow – have completed the first stage of their Social Value store makeover by installing new colleague headsets to help with security at the store.
The husband-and-wife shopkeepers were awarded £5000 cash and a Social Value store makeover worth up to £20,000 when they were crowned National Winners at Allwyn’s first ever Local Retail Champions awards in December. They had been nominated for the award by their customers for a host of community-focused work, such as organising charity fundraising events and local litter-picking activities, as well as providing a home delivery service for those in need.
Natalie and Martin have beallgun the Social Value store makeover work – which will take a number of months to complete – by installing six new colleague headsets to improve security at the store. The headsets enhance communication between store staff, increasing safety for both customers and staff and enabling colleagues to respond quickly to assistance requests.
The next stage of the store makeover activity will see the installation of new CCTV equipment, replacing the current 15-year-old system. As well as protecting the store, the CCTV currently helps keeps the community safer, with cameras located outside of the store successfully having been used in the past to help with investigations.
The final stage of the makeover will include installation of retail AI technology, with initial plans for this currently being looked at by Natalie and Martin.
Natalie said: “We’re really grateful to Allwyn for what the Local Retail Champions store makeover money is helping us do with security in the store. The headsets have been a godsend. The store has thick walls, making it difficult to hear each other in different areas of the shop, so the headsets allow us all to communicate and respond to things quickly as a team. We’re also in the process of getting new CCTV installed which will provide clearer pictures as the current system is quite pixelated and very dated. We wouldn’t have been able to get any of this new equipment without the Local Retail Champions makeover money, not for a long while anyway.”
Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford said: “We know Natalie is passionate about store security for retailers and has spoken publicly about the subject in the past, so we’re really happy we’ve been able to support her own store’s security needs with the store makeover. And she and her husband are absolutely deserving of the prize – they are a shining example of retailers who go above and beyond for their local community, which is precisely why they were crowned one of our two National Winners at Allwyn’s 2024 Local Retail Champions awards. We’re looking forward to hearing about how the project progresses further.”
The Local Retail Champions initiative is paid for with money from Allwyn’s dedicated Social Value Fund, which is an annual £1 million that the company has committed to using to support operating The National Lottery in an environmentally and socially responsible way. Last year, Allwyn used a portion of the fund to reward and recognise the important role its retail partners play in every community across the UK and Isle of Man – and arrangements for this year’s programme will become available over the coming months.
The post Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover appeared first on European Gaming Industry News.
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