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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.
Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.
As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.
“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.
He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”
“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”
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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
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PAGCOR donates emergency vehicles to five new beneficiaries

PAGCOR Chairman and CEO Alejandro H. Tengco (4th from left) leads the formal turnover of brand-new Patient Transport Vehicles to five new beneficiaries represented by Benito Soliven (Isabela) Mayor John Paul Azur (2nd from left); former Parañaque City Rep. Gus Tambunting (3rd from left); San Pedro City Mayor Art Mercado (5th from right); Dr. Anna Ruby Gapasin of the Polytechnic University of the Philippines (3rd from right) and PUP Medical Director Dr. Liza Yanes (2nd from right); and 2nd Lt. Cassay Marie Chua of Joint Task Unit Ilocos Headquarters (extreme right).
In support of President Ferdinand Marcos Jr.’s program to provide all local government units with patient transport vehicles or PTVs, the Philippine Amusement and Gaming Corporation on Wednesday turned over such vehicles to five more LGUs and institutions.
The latest recipients include the municipality of Benito Soliven in Isabela; San Pedro City in Laguna; the Polytechnic University of the Philippines (PUP); Ospital ng Parañaque; and the Joint Task Force Unit Ilocos (JTUI) Headquarters.
PAGCOR Chairman and CEO Alejandro H. Tengco said the donation aims to strengthen the medical and disaster-response capabilities of local government units, public institutions, and security forces as advocated by President Marcos.
“Each PTV we turn over is a step closer to making vital medical services more accessible to every Filipino,” Mr. Tengco said.
Mayor Art Mercado of San Pablo City, one of the LGU recipients, said the vehicle will significantly enhance the city’s emergency response, particularly for low-income communities.
“It’s a lifeline that will help us save more lives,” he said.
Former Congressman Gus Tambunting also welcomed the donation to the Ospital ng Parañaque, saying: “With this PTV, our hospital can immediately respond to urgent cases, particularly those in need of immediate referral to larger medical facilities.”
At PUP, where thousands of students attend daily classes, the donated PTV is seen as an essential addition.
“In emergency medical situations on campus, this vehicle could spell the difference between life and death,” said university official Dr. Anna Ruby Gapasin.
2nd Lt. Cassay Marie Chua of the Joint Task Force Unit Ilocos, meanwhile, emphasized the importance of medical mobility in their operations.
“This transport vehicle will greatly support our troop welfare and humanitarian missions, especially during calamities,” he said.
Since the program’s launch last February, PAGCOR has already donated 35 PTVs to LGUs, hospitals, and frontline agencies to help ensure timely and safe medical transport across the country.
Aside from PAGCOR, the Office of the President and the Philippine Charity Sweepstakes Office are also distributing PTVs to local government units nationwide.
The post PAGCOR donates emergency vehicles to five new beneficiaries appeared first on European Gaming Industry News.
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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
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