AretoNet

AretoNet’s Full Suite of Features to be Available on Scientific Games’ OpenArena™ Platform

Published

4 years ago

January 26, 2021

Partners on OpenArena to benefit from real-time data analytics and marketing automation features

Scientific Games Corporation has reached a deal with AretoNet, one of the iGaming industry’s leading real-time business intelligence, segmentation and customer relationship management (CRM) platforms, with its services to become available on the OpenArena platform.

This partnership enables all Scientific Games’ partners on the Company’s OpenArena platform to access AretoNet’s full suite of real-time data analytics, business intelligence, advanced segmentation and marketing automation features.

OpenArena serves as the industry’s first sports content aggregator in which Scientific Games seeks to provide customers with the greatest depth of supplier choice helping them to grow their sportsbook. Through this agreement, AretoNet will be an option within OpenArena in this area.

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AretoNet will also support real-time data streaming and personalization, in line with what Scientific Games’ partners require whilst also offering easy access to core business KPIs and tools to create advanced segmentation for remarketing quickly.

Justin Farrugia, CEO and co-founder of AretoNet said, “We are thrilled to be partnering with Scientific Games, an indisputable world-leader in gaming technology. A solution like ours is a vital component of a modern operator’s tech stack, reducing the need for multiple point solutions and simplifying the chain of systems that an operator relies on. The potential impact of our combined technologies on mutual clients is massive. From a growth perspective, this partnership is very exciting. Scientific Games is well established in North America and we are firmly positioning us both to meet the growing needs of operators starting out in the newly regulated states.”

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games said, “AretoNet’s easy to use, advanced toolset combined with its cost-effective pricing, were all key elements in bringing them into the OpenArena solution. Their commitment to ongoing innovation and platform development has put them at the forefront of the analytics and intelligence platform sector for sports betting.”

AretoNet

AretoNet and WatchandWager.com extends partnership with new two year deal

Published

4 years ago

February 25, 2021

GamingAmericas.com

WatchandWager.com (WaW), a US-based leading horse and greyhound racing operator are pleased to announce a new two-year deal with AretoNet, which extends their previous deal and builds of the successes already achieved.

The two-year extension will allow WaW to continue utilising AretoNet’s full suite of realtime data analytics, business intelligence, advanced segmentation and marketing automation features to deliver contextual, real-time marketing campaigns to maximise player conversion and retention

In signing the agreement, Terri Harrison VP Retail Operations for WaW said:
“The automation, segmentation and optimization features of AretoNet allow us to effectively target and engage customers who otherwise might have fallen through the cracks of our traditional marketing efforts. We have seen improvements in conversions to active customers and depositors from the implementation of a registration funnel. Their AI predictive analytics generate a significant part of the customer lifetime value extension, by providing insight into customers who might drop off soon or are showing less engagement.”
She added “Engagement rates on retention communications have averaged more than 62% and over 34% on reactivation campaigns, both significant results which have generated improvements in our average customer lifetime values so we were delighted to extend out partnership by a further 2 years.”

Justin Farrugia, CEO and co-founder of AretoNet, said: “We are extremely pleased that our platform has delivered such significant results for WaW and that they have decided to extend our partnership. We’re looking forward to supporting their future growth.”