BetBull chooses beBettor for Affordability

BetBull, the next-generation mobile sportsbook and casino operator, partners with beBettor, the responsible gaming data platform, on customer affordability.

BetBull has chosen to partner with beBettor to provide affordability data via the beBettor affordability API, enabling automated instant geo-affordability checks for their UK customers.

beBettor’s personalised geo-affordability checks allow BetBull to understand more about their customers earlier in their journey, enabling more tailored protection for each player as part of BetBull’s larger social responsibility frameworks. beBettor affordability checks also identify those most at risk, such as those on the bankruptcy or insolvency registers, protecting customers from gambling related harms associated with spending beyond their means.

Affordability continues to be a focus of the UKGC, with additional formal guidance for remote operators announced in relation to the COVID-19 pandemic remaining in place in 2021.

beBettor affordability data offers an economic and scalable solution for operators, assisting with UKGC compliance whilst maintaining a frictionless user experience and respecting customer privacy.

Scott McGregor, COO of beBettor said, “It is great for us to announce our new partnership with BetBull who are at the cutting edge of the industry today. We have really enjoyed working with the BetBull team who are integrating the new affordability data we provide into their next generation safer gambling frameworks.”

Ian Tannock, Head of Safer Gambling at Betbull said, “We are delighted to be working with beBettor on affordability. We’ve been really impressed with the beBettor team and their friendly support and approach has been first class. It was a major factor in our decision to proceed with integrating beBettor’s affordability solution.”