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MediaTroopers Secures Sports Betting Vendor License in Virginia

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Leading digital marketing agency MediaTroopers that specializes in online gaming in regulated US jurisdictions, has completed the application process and received its Virginia Sports Betting Vendor License. With the license granted by the Virginia Lottery, MediaTroopers can now expand its operations to Virginia and provide marketing services for state-licensed sports betting operators.

MediaTroopers will use its extensive in-house mobile and digital-media expertise to introduce in Virginia the exciting new paradigm of online sports betting. It will utilize its new and existing partnerships with leading sports betting app operators in other regulated states.

Sam Segal, CEO of MediaTroopers said: “We are excited to receive this vote of confidence from the government and the people of Virginia. However, we are aware that along with this big opportunity comes a serious responsibility to promote fairness and safe, responsible gambling. With a population of around 8.5 million, which is similar in size to one of our most successful states [New Jersey], our prospects for Virginia are huge.”

MediaTroopers intends to use this time to provide its wide audience with continuous news about sports events, predictions, odds, offers and updates on the progress towards the launch in the Old Dominion State.

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When asked about the company’s plans for the near future, Segal added: “The launch in Virginia is right around the corner. So, we are already working around the clock providing users of all our media channels with valuable news, information and knowledge. So, Virginias interested in sports betting can hit the ground running from day 1.”

Talking about how to overcome the differences between states, he said: “Our biggest strengths are our flexibility and agility. Aside for media capabilities, we pride ourselves in the ability to quickly expand reach to new audiences and adjust our content to new states. We are coming off the back of a successful launch in Iowa, and now preparing for the Michigan launch. We will study and prepare just as hard for Virginia and do it again.”

Although Virginia does not have any of its own major league sports franchises, neighboring NFL’s Washington Football Team and NHL’s Washington Capitals have their operational headquarters and practice facilities in the Northern part of the state. In addition to the massive following of teams from neighboring states, many local sports fans hope that the momentum brought by sports betting will help to finally bring major sports franchises to Virginia.  

MediaTroopers is currently licensed and operates in New Jersey, Pennsylvania, Colorado, Indiana, Tennessee, Illinois, Michigan, Iowa, West Virginia, and Washington D.C.

On its newest license in Virginia Segal added: “This is another milestone in our expansion and growth in the US regulated market. In addition to Virginia, there are a number of other states expected to launch sports betting this year, and we are already working closely with these states to be ready as soon as they go live.”

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Bills to legalize sports betting in Virginia were passed in both the House and Senate in April 2020. After accepting a few amendments by Virginia Governor Ralph Northam, the bills were enacted into law in July 2020. The first sports betting apps and websites are expected to launch in the state in January 2021. 

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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