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Entry into esports: Insurance group die Bayerische becomes new partner of Berlin International Gaming

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The German insurance group breaks new ground and expands its sponsorship commitments to the market of esports. At the beginning of the 2021 season, die Bayerische will start as the official insurance partner of Berlin International Gaming (BIG), one of the most successful esports organizations in Europe. As BIG’s League of Legends team’s main partner, the insurance group also backs the department that has an EU Masters championship and multiple trophies under their belt.

“We have been watching the triumphant advance of esports in Europe with great enthusiasm for some time now,” says Martin Gräfer, member of the Board of Management of the insurance group die Bayerische. “With our commitment to Berlin International Gaming, we are now taking the first step in this young, dynamic and rapidly growing environment. It gives us immense pleasure to do this side by side with one of the absolute big players of German esports clubs. We can’t wait to go on a title hunt together with BIG and the BIG Family.”

“As a club, we are very honored to be able to accompany such a traditional insurance company as a partner in esports for the first time,” says Daniel Finkler, CEO Berlin International Gaming. “The partnership is another milestone in our history and shows the relevance of the German esports market. We are looking forward to a long-term cooperation.”

Based in Berlin, Berlin International Gaming (known worldwide by the acronym BIG) is one of the most successful European esports organizations. Currently, the German club employs top teams and players in the titles League of Legends, CS:GO, Quake, StarCraft, Valorant and Trackmania. Since 2017, the club has been able to establish itself at the top of the world and celebrate numerous respectable successes in various disciplines. BIG’s partner portfolio includes OMEN (HP), Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl) and Volvic.

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BIG’s League Of Legends Team secured a total of six championships in 2019, including three Premier Tour wins and one German championship. The highlight of the team is considered to be winning the European Masters Summer 2019 in Katowice, Poland. Since 2020, the team has been playing in the Prime League, the most prestigious League Of Legends division in the DACH region.

As the official insurance partner of Berlin International Gaming, the two partners will develop target group-oriented esports products and services in the future.
As part of the partnership, die Bayerische acquires an extensive main partner rights package in League Of Legends as well as additional rights in the renowned game titles “Trackmania” with racing driver Dennis “Massa” Lotze and “StarCraft 2” with Tobias “ShoWTimE” Sieber.

Die Bayerische and Berlin International Gaming focus on brand visibility and addressing target groups via digital channels in all rights packages. In this way, the insurance group aims to raise its profile among the young target group and create added value for the esports community.

Since 2016, die Bayerische has been the main sponsor of the traditional football club TSV 1860 München and thus has a prominent presence in traditional sports as an insurance partner. In addition, the insurance company also supports clubs and projects in popular sports and is involved in social partnerships. The two brand ambassadors Samuel Koch and multiple Olympic champion Magdalena Neuner, brand ambassador of the sustainable insurance and pension brand Pangaea Life, round off the company’s current sponsorship portfolio.

The insurance group die Bayerische was founded in 1858 and consists of the companies Bayerische Beamten Lebensversicherung a.G. (parent company), BL die Bayerische Lebensversicherung AG and the composite company BA die Bayerische Allgemeine Versicherung AG. The total premium income of the Group amounts to over 600 million euros. The Group is continuously increasing its equity capital and is well above the industry average. Investments of over 4.8 billion euros are managed. More than 12,000 personal advisors are available to Bayerische customers throughout Germany. In a recent comprehensive company analysis, the rating agency Assekurata again awarded Neue Bayerische Leben a quality rating of A+ (“very good”), attesting to the company’s financial strength, which is far above the industry average.

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Berlin International Gaming, known worldwide under the acronym BIG, is one of the most successful European Esport organizations with headquarters in Berlin. The German club currently employs top teams and players in the titles League of Legends, CS:GO, Quake, StarCraft, Valorant and Trackmania. Since 2017, the club has established itself at the top of the world rankings and celebrated numerous respectable successes in various disciplines. The partner portfolio of BIG includes OMEN (HP), Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl) and Volvic.
In 2019, the German club was able to secure a total of six League Of Legends championships. In addition to the three Premier Tour wins, they also finished the last ESL Championship season in first place. The highlight of the League Of Legends team has been the championship title of the European Masters Summer 2019 in Katowice. Since the beginning of 2020, the German team is playing in the Prime League, the highest rated national league in League Of Legends.

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Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025

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The Esports World Cup Foundation (EWCF) has unveiled the full scope of the qualification system for the Esports World Cup 2025 with the launch of the global “Road to EWC” program. Featuring over 200 tournaments spanning grassroots leagues to elite international circuits, the Road to EWC offers opportunities for players at every level to compete on the world’s biggest stage, the Esports World Cup, set to return to Riyadh, Saudi Arabia, from July 7 through August 24.

“Road to EWC is a platform for every player, Club, and community whose journey defines the spirit of competition,” said Faisal Bin Homran, Chief Product Officer, of the Esports World Cup Foundation. “By connecting hundreds of tournaments across the world, we are creating life-changing opportunities for players at every level, bringing the world’s best talent to Riyadh. This is how we grow the sport – by growing our partnerships, investing in competitions and laying the foundation for sustainable growth across the industry.”

The Road to EWC qualification program marks a major milestone for the Esports World Cup and is a core component of EWCF’s commitment to the sustainable growth of esports, supporting the professional ecosystem and advancing the sport on a global scale. With 25 tournaments in 24 games, including four new games – Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT – the EWC 2025 will bring together more than 2,000 elite esports players and 200 top Clubs to compete for a prize pool of more than $70 million, the largest in esports history.

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For League of Legends, Valorant, Overwatch 2, and Apex Legends, official publisher circuits such as the LEC, VCT, OWCS, and ALGS serve as the primary route to qualification. Other games, including Dota 2, Call of Duty: Warzone, PUBG, Teamfight Tactics, and StarCraft II, are holding open online qualifiers, while fighting games, including Street Fighter 6, TEKKEN 8, and Fatal Fury are qualifying players through community-driven tournaments such as EVO Japan, Combo Breaker, and CEO.

In mobile titles like Mobile Legends: Bang Bang, Free Fire, PUBG MOBILE, and Honor of Kings, region-specific leagues across Southeast Asia, MENA, and LATAM are producing national champions who will represent their respective nations in Riyadh. Finally, for titles such as Chess, EA SPORTS FC 25, and Overwatch 2, a final wave of Last Chance Qualifiers will be staged in July, giving one last opportunity for breakout players and rising stars to earn their spot in Riyadh.

Additional information about the Road to EWC, including events and dates for specific titles, can be found at esportsworldcup.com.

As anticipation builds for the Esports World Cup, the Road to EWC also features a multi-channel marketing campaign with a calendar of original content from selected qualifier events and partner leagues around the world. Player interviews and behind-the-scenes access will bring to life the stakes, talent, dedication and human interest stories behind the competition, alongside tournament and game explainers to introduce EWC games to broader audiences and bring fans closer to the action.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

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The post Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025 appeared first on European Gaming Industry News.

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S8UL makes StarCraft II debut with the signing of veteran South Korean player GuMiho

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S8UL strengthens its EWC roster following the announcement of their participation in multiple titles, including Chess, EAFC 25, Tekken 8, Call of Duty (COD): Warzone, and Apex Legends Mumbai, May 8, 2025: S8UL, a global force in esports and gaming content, is proud to announce its entry into the legendary world of StarCraft II with the signing of veteran South Korean player Pyung Jae Koh, better known by his iconic gamer tag GuMiho, a.k.a. “The Towel Terran.”

This marks S8UL’s first foray into the real-time strategy (RTS) genre and signals its continued commitment to global expansion across esports titles that have defined competitive gaming history.

A fan-favorite and master tactician, GuMiho is recognised across the global StarCraft community for his creative playstyle, unorthodox strategies, and trailblazing use of mech-based unit compositions. A staple of the Global StarCraft II League (GSL) since the Wings of Liberty era, GuMiho rose to global prominence after winning the GSL Code S

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Championship in 2017, defeating soO in a 4–2 final that etched his name in StarCraft history. His unique style of playing with a towel draped over his hands to absorb sweat and maintain precision earned him the moniker “The Towel Terran,” while his dominance with mechanical Terran builds gave rise to another title: “The Mech God.”

GuMiho’s recent achievements reaffirm his elite status in the competitive StarCraft II scene. In December 2024, he edged out Protoss standout Clem in a tense 3–2 series at HomeStory Cup XXVI, building on the momentum of his nail-biting 4–3 grand final victory over ShoWTimE (also Protoss) at HomeStory Cup XXV just months earlier. Earlier in the year, he delivered a commanding run to the finals of WardiTV 2023, ultimately finishing second after a hard-fought series against Zerg titan Dark. These standout results reinforce GuMiho’s reputation as one of the scene’s most resilient and inventive players, proving that even after years at the top, he continues to evolve and compete at the highest level.

Speaking about his new journey with S8UL, GuMiho said: “Joining S8UL feels like stepping onto a new playing field with the same hunger to win. Their drive to break barriers in esports matches my own competitive spirit. I’m ready to give it my all and compete at the highest level again, this time with S8UL by my side.”

Animesh Agarwal a.k.a. 8Bit Thug, Co-founder and CEO of S8UL, commented on the signing: “GuMiho is a living legend, and we’re beyond thrilled to welcome him to the S8UL family. Our journey into StarCraft II is about paying homage to the roots of esports and competing with the best. GuMiho’s legacy of innovation, consistency, and competitive spirit embodies everything S8UL stands for. This is a proud moment for Indian esports as we strengthen our EWC aspirations with one of the game’s all-time greats.”

As S8UL prepares to compete across multiple titles at EWC 2025, including Apex Legends, EAFC 25, Call of Duty: Warzone, Tekken 8, Chess, and now StarCraft II, the organization continues to demonstrate that excellence in esports knows no borders, no genres, and no limits.

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With three consecutive ‘Esports Content Group of the Year’ wins at the Esports Awards and global recognition through initiatives like the MOBIES Global Impact Award, S8UL is now writing a new chapter in the global esports story.

 

The post S8UL makes StarCraft II debut with the signing of veteran South Korean player GuMiho appeared first on European Gaming Industry News.

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Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore

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The Skyesports Championship, India’s longest-running homegrown esports IP, is returning for its sixth edition with BGMI and a prize pool of ₹40 Lakhs, culminating in an on-ground Grand Finals on May 17 and 18 in Bangalore.

Leading brands including AMD, Red Bull, GIGABYTE, and Western Digital have partnered with Skyesports for the 2025 edition, reaffirming their commitment to India’s rapidly expanding gaming ecosystem.

Commenting on the return of the IP, Shiva Nandy, Founder and CEO, Skyesports, said, “The Skyesports Championship is an IP we’ve been nurturing since 2018, growing year after year into one of India’s most recognized esports tournaments with a highly engaged youth audience. We are excited to have partners like AMD, Red Bull, GIGABYTE, and Western Digital joining us for this event, allowing us to deliver a top-notch entertainment product for fans with engaging competitive esports action featuring top-tier teams and esports athletes the country has to offer. With initiatives like the new Sky Champ Rule, this tournament is set to be a standout event on the BGMI esports calendar.”

The return of the Skyesports Championship as an on-ground BGMI event builds on the success of its 2023 edition, which recorded over 32 million digital views and attracted more than 12,000 fans to the stadium.

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This momentum reflects India’s position as the fastest-growing gaming market across Asia and MENA, as reported by Niko Partners. The Indian games market is expected to surpass $1 billion in 2025, reaching $1.4 billion in revenue by 2028. Mobile gaming continues to lead, accounting for nearly 78% of all revenue. With an expected 277 million new gamers by 2028, India is also on track to overtake China in the highest total number of gamers worldwide.

As the country’s leading esports tournament organizer, Skyesports continues to drive this momentum by delivering high-impact, community-driven esports experiences at scale.

The Skyesports Championship 2025 BGMI Grand Finals will feature an exciting new format:

  • Day 1 (May 17) – Sky Surge: Teams will compete across six maps, aiming to accumulate points and reach the Sky Champ point goal of 66 points.
  • Day 2 (May 18) – Sky Champ Rule: Once a team reaches 66 points, they must secure a Chicken Dinner to be crowned champions. If no team achieves this within eight maps, the team with the highest points will be declared the winner.

This unique format makes every match extremely crucial, as teams are not only focused on aggressively reaching the point threshold but also on strategically targeting opponents who are close to achieving it or have crossed it already.

The Skyesports Championship BGMI event schedule is as follows:

  • Upper Bracket: May 6–9 (16 teams – Top 8 advance to the Grand Finals, bottom 8 fall to the Last Chance Qualifier)
  • Last Chance Qualifier: May 10–12 (16 teams – 8 each from the Upper and Lower Brackets)
  • Grand Finals: May 17–18 (Top 8 teams from the LCQ join the 8 qualified from the Upper Bracket to compete for the title)

The entire tournament will be livestreamed on the official Skyesports YouTube channel. Stay tuned to the Skyesports Instagram, Twitter, and Facebook handles for more information regarding the on-ground finale.

The post Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore appeared first on European Gaming Industry News.

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