eSports
EXCEL ESPORTS unveils partnership with iconic lollipop brand Chupa Chups
The exciting partnership sees Chupa Chups become the Official Candy Partner for EXCEL ESPORTS’ League of Legends teams and will see the partners work together on an exclusive, fun content series
British competitive gaming culture brand EXCEL ESPORTS has today announced a partnership Chupa Chups, a Spanish confectionery brand which is owned by major confectionery manufacturer Perfetti van Melle. The partnership will see Chupa Chups become the Official Candy Partner for EXCEL’s full League of Legends roster which competes across both the League of Legends European Championship and the Northern League of Legends Championship. The partnership will help align EXCEL’s new Power of Better identity with Chupa Chups’ Forever Fun belief, that encourages everyone to keep their childish spark alive throughout their life.
As part of the partnership, EXCEL and Chupa Chups will work closely together on a fun content series called Sweet or Yeet, which will involve EXCEL’s League of Legends players being asked quickfire questions and either being rewarded with a sweet treat for answering correctly, or being asked to eat something gross if they get the answer wrong. Both parties will also collaborate on social media posts together, including celebrations and League of Legend happy birthday assets. The Chupa Chups logo will also be featured on both the LEC and BTXL players jerseys which are due to be released in the coming weeks.
“We are very excited to partner with such a globally recognised brand in Chupa Chups, a business we naturally align well with given the fun and youthful nature of both our organisations, industries and audiences. It’s always fantastic to work with non-endemic brands that appreciate the culture of our industry and we’ll work with Chupa Chups to create engaging, fun content that works for both our audiences. At EXCEL ESPORTS we are always striving to be better and we are excited to kick off 2021 with a partnership which helps further build on our vision,” said Robin McCammon, Chief Commercial Officer, EXCEL.
“We are thrilled to have found a partner in EXCEL ESPORTS, an organisation that shares many of the same values and audience, with both youth and fun in our core identities. The partnership was long-awaited given the numerous times our consumers have said that lollipops are the favourite sweet to enjoy while playing. We are excited and looking forward to working closely with EXCEL ESPORTS by making fun and engaging content that our audience will surely love,” said Eva Karkoni, International Brand Manager at Chupa Chups.
EXCEL’s LEC team will officially begin its League of Legends European Championship campaign on Friday, January 22nd, while the BTXL team will kick off it’s Northern League of Legends Championships season on Tuesday, January 19th. Both rosters welcome new coveted talent as EXCEL aspires to have its most successful year to date.
2020 was a landmark season for EXCEL as its LEC team received its best results yet, narrowly missing out on a playoffs spot, while also undergoing a brand update and unveiling footballer Dele Alli as it’s new global ambassador. On Sunday, January 10th, a brand new BBC documentary, Fight for First: EXCEL ESPORTS will be available to stream on BBC IPlayer. Voiced by Golden Globe and BAFTA nominee Cillian Murphy, the five-part series follows the team as they experience the highs and lows of competing in Europe’s biggest esports league.
The acquisition will see Team Vitality continue to forge its path to becoming one of the only truly international esports organisations, by entering the mobile gaming market in new regions and markets
Leading esports club, Team Vitality, is proud to announce the acquisition of Indonesian esports organisation, Bigetron Esports, following a deal with one of the most powerful mobile gaming esports brands globally. The move will strengthen Team Vitality’s presence in the mobile gaming market as well as extend the brand’s reach further into the Southeast Asian region, continuing to forge its path to become a truly global, multifaceted presence across all elements of esports.
Bigetron by Vitality: A strategic move into Southeast Asia and mobile gaming
The acquisition places Team Vitality in a strategically important gaming market – Southeast Asia. With a population of over 270 million, and more than 30% of whom are under 30, Indonesia represents a vibrant and highly engaged audience for esports. The country is home to over 100 million gamers, making it the fourth-largest gaming market in the world. Southeast Asia, particularly Indonesia, is also one of the fastest-growing regions for mobile gaming, with a remarkable 20% year-over-year revenue growth.
As part of the move, Bigetron Esports’ brand identity will change to ‘Bigetron by Vitality’, to show respect to the club’s local legacy while allowing Team Vitality to integrate the brand authentically and exclusively into all future mobile gaming activities. Bigetron Esports CEO, Edwin Chia, alongside Team Vitality’s Co-Founder CEO, Nicolas Maurer and Corporate Director of Global Operations, Danny Engels, will work together as the respective leads for Vitality’s mobile gaming entity.
This acquisition marks a significant step in Team Vitality’s expansion into mobile gaming, following the 2024 acquisition of Bigetron’s Women’s Mobile Legends: Bang Bang roster. Prompting a deeper exploration of the mobile esports space, Bigetron represents a fantastic addition to help introduce and grow the Vitality brand within this fast-growing and dynamic segment of the industry.
Bigetron Esports has built a formidable reputation in the mobile gaming world, with an impressive social media presence across multiple platforms, totaling over 6.8 million followers across YouTube, Instagram, TikTok and WhatsApp. As part of this acquisition, all Bigetron social media channels will be rebranded to align with Team Vitality as ‘ Bigetron by Vitality’, integrating seamlessly into the broader Team Vitality network.
Bigetron is one of the few Southeast Asian organisations with an established footprint in four key mobile gaming titles, a strong competitive track record, and existing partnerships with gaming industry leaders Moonton and Tencent. Following the deal, Team Vitality will be represented by the organisation’s existing key rosters and talent including:
- Men’s Mobile Legends Bang Bang Team: Competing in the Mobile Legends Bang Bang Professional League Indonesia (MPL ID), the organization recently secured 3rd place in the highly competitive league operated by game publisher Moonton, with a notable peak viewership of an astonishing 4 million.
- PUBG Mobile Team: With total prize winnings exceeding $1.2 million, Bigetron has made multiple World Championship appearances, including the 2024 World Championship, and holds World Championship titles from 2019 and 2020.
- Free Fire Team: Champions of the Free Fire World Series (FFWS) Indonesian Fall 2024. The team also earned a spot in the Free Fire World Series Grand Finals 2024.
- Honor of Kings Team: The Honor of Kings team recently triumphed in the Indonesian Qualifier for the HoK Invitational Season 3 and became a partner team in the newly established Professional Honor of Kings League in Indonesia.
- Women’s Mobile Legends Bang Bang team: Following acquiring the team in 2024, Bigetron will offer additional support, resources and infrastructure to further support the roster ahead of the Esports World Cup in 2025.
- Additionally, Bigetron has assembled a lineup of Southeast Asian brand ambassadors with a combined social media following of over 27 million, all of whom will further amplify the clubs partnership with Team Vitality throughout the region
All of the above teams that qualify for the Esports World Cup will represent Team Vitality and compete under the Team Vitality banner and team name. Following this, teams competing in Mobile Legends, PUBG Mobile, Honor of Kings, and Free Fire tournaments will do so as Bigetron by Vitality, marking the full integration of Bigetron into the Team Vitality network.
| TEAM VITALITY IN FIGURES
After Bigetron Esports acquisition
|
Ambitious international plans for 2025
With ambitious plans for international expansion, Team Vitality is setting its sights on reaching new heights in esports throughout 2025. This year, the organisation is focused on securing victories, strengthening its legacy, and pioneering the esports industry into the new generation. This commitment not only supports Team Vitality as one of the world’s leading esports powerhouses but also contributes towards the broader success of the organisation on a global scale.
“We are thrilled to announce our acquisition of Bigetron Esports.” said Nicolas Maurer, CEO of Team Vitality “As the popularity of mobile gaming continues to soar, particularly with younger generations growing up on mobile games, Team Vitality is proud to support shaping the long-term future of mobile gaming esports together with the Bigetron leadership team. This acquisition marks an important step in our internationalisation as well as becoming the best gaming organization in the world.”
“The merger was driven by our shared vision with Team Vitality to inspire and empower gamers to achieve greatness through innovation, collaboration, and relentless dedication to excellence. We believe alongside Team Vitality, we can continue achieving greatness and showcasing the stellar Indonesian esports talent on an expansive international stage.” commented the CEO of Bigetron Esports, Edwin Chia.
The post Team Vitality accelerates global growth with acquisition of Bigetron Esports appeared first on European Gaming Industry News.
Skyesports announced today that iQOO has joined the Skyesports Championship 2025, India’s longest-running homegrown esports IP, as the title sponsor for the BGMI Grand Finals.
Scheduled to take place from May 15th to 18th, 2025, the Grand Finals will feature the top 16 teams from across India, narrowed down through open qualifiers that attracted thousands of aspiring players from all parts of the country, competing for the ultimate title and a share of the INR 17.5 lakhs prize pool.
With India’s best teams in action, the Grand Finals serve as the perfect platform to highlight the iQOO Neo 10, the fastest smartphone in the segment, powered by the Snapdragon 8s Gen 4 processor. The device enables esports-level gaming with 144 FPS, making it well-suited for high-performance mobile competition.
iQOO Neo 10 joins industry leading brands including ‘powered by’ partner AMD along with associate partners, Western Digital, Red Bull, and GIGABYTE.
Adding to the excitement, the iQOO Neo 10 Skyesports Championship Grand Finals will introduce a unique and never-seen-before format in BGMI esports: the Sky Champ Rule. Under this format, teams must reach a points threshold and then secure a winner-winner chicken dinner (WWCD) to be crowned champions of the tournament.
This innovative structure brings an added layer of strategy and unpredictability to the final stage. The tournament has already surpassed 25 million views and hit a peak concurrent viewership of over 100,000, showcasing the growing anticipation for the Grand Finals.
Commenting on the partnership, Shiva Nandy, Founder and CEO, Skyesports, said: “The Skyesports Championship has grown into one of the largest and most recognizable esports IPs in India, consistently bringing together top talent from across the country. It’s this scale, reach, and grassroots foundation that makes the IP a compelling platform for leading brands like iQOO to engage with the gaming community. We’re excited to have them on board as the title sponsor for the Grand Finals and look forward to delivering an unforgettable last stage through our unique Sky Champ format.”
The 16 qualified teams for the iQOO Neo 10 Skyesports Championship Grand Finals are:
- Vasista Esports
- True Rippers
- Learn From Past
- Cincinnati Kids
- Money Makerz
- Rising Inferno Esports
- Wyld Fans
- Autobotz Esports
- Gods Reign
- Alibaba Raiders
- 4Merical Esports
- Team iQOO Soul
- Team iQOO 8Bit
- Blitz Esports
- RivalryxNRI
- Team Versatile
The iQOO Neo 10 Skyesports Championship 2025 BGMI Grand Finals will be streamed exclusively on the Skyesports YouTube channel from May 15th to 18th, 2025. Fans tuning in will also stand a chance to win exciting prizes, with further details to be revealed during the livestream.
The post iQOO Neo 10 Named Title Sponsor of the Skyesports Championship 2025 BGMI Grand Finals appeared first on European Gaming Industry News.
eSports
Esports World Cup Foundation Welcomes OBSBOT as Official Camera and Webcam Partner for Esports World Cup 2025
The Esports World Cup Foundation (EWCF) today announced OBSBOT, as an official camera and webcam partner for the Esports World Cup (EWC) 2025, set to return to Riyadh, Saudi Arabia, this summer. The two-year partnership will integrate OBSBOT’s next-generation AI camera technologies into the EWC’s production capabilities, providing enhanced video quality and immersive experiences for millions of fans around the world. The partnership supports the EWC’s broader strategy to connect Chinese esports with its global ecosystem, strengthening ties with one of the world’s most dynamic gaming markets and bringing the best of China’s innovation to the global esports stage.
The 2025 Esports World Cup will spotlight every player’s journey, showcasing their skill, competitive excellence and relentless pursuit of victory. OBSBOT will support this vision by outfitting player areas, streaming stations, and venue activations with its latest devices, the Tail 2 smart-tracking camera and the Tiny 2 webcam, both designed with esports creators in mind.
“The Esports World Cup is built on innovation, and technology plays a crucial role in creating unforgettable moments for players, Clubs and fans,” said Mohammed Al Nimer, Senior Sales Director, Esports World Cup Foundation. “Our partnership with OBSBOT is at the heart of this vision. Its cutting-edge camera technology demonstrates the power of AI in esports today, capturing the intensity and emotion that defines competition at this level and bringing fans into the moment. We are thrilled to have OBSBOT as our Official Camera and Webcam Partner as we continue raising the bar for esports experiences worldwide.”
OBSBOT offers standout solutions like the Tail 2 and Tiny 2. Tail 2, a 4K PTZR live production camera powered by AI Tracking 2.0, delivers smooth, cinematic shots with minimal manual input and integrates seamlessly with professional broadcasting environments through NDI and other pro-grade outputs. The Tiny 2, the flagship webcam in OBSBOT’s lineup, provides exceptional image quality and unparalleled tracking performance in a compact desktop form. Whether on stage or at the desk, OBSBOT’s technology ensures streamers can stay focused on the game while the camera keeps up.
“We believe that everyone’s story deserves to be seen and shared, and the Esports World Cup provides the perfect platform for us to showcase our vision,” said Liu Bo, CEO & Founder of OBSBOT. “Through our partnership with the Esports World Cup, we are bringing our cutting-edge AI-powered camera technology to millions of gamers and content creators, celebrating the excitement, drama, and triumphs of elite competition on the world’s biggest stage. This collaboration is about more than just capturing moments; it’s about empowering a new generation of storytellers to create, share, and inspire with professional-grade tools that are as dynamic as the esports community itself.”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
The post Esports World Cup Foundation Welcomes OBSBOT as Official Camera and Webcam Partner for Esports World Cup 2025 appeared first on European Gaming Industry News.
-
Asia3 weeks agoJetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Africa2 weeks ago
Association of Gaming Operators in Kenya Announces New Regulations
-
Press Releases3 weeks ago
Colour the world your way in Supa Crew by Swintt’s Elysium Studios
-
Press Releases2 weeks ago
Swintt stacks up a pyramid of wins in Egypt King Pearl Upgrade
-
Compliance Updates2 weeks ago
MGCB Targets 11 Illegal Online Casinos Operating Without Licenses
-
Baltics4 weeks ago
Aviatrix granted certification in Estonia
-
Conferences in Europe3 weeks ago
Altenar Steps in as General Sponsor of EEGS 2025
-
Cancún3 weeks ago
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN
