Connect with us

Latest News

Why should Casino operators offer Sportsbook?

Published

on

Reading Time: 5 minutes

 

New perfect match: casino operators and sportsbook 

  • Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
  • Players are searching for one-stop shops.
  • Casinos offer fast results, thrilling 24/7 entertainment, so does Live Betting – the profile of the players is similar.

 

  • Sports betting MTS  is a proven low-risk profit generator.
  • Simple iframe integration ensures that the casino page looks fabulous and appealing to the players.
  • To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! 

There is nothing new in casino content being present on sports betting operators’ website. Not even if the operator’s business is heavily sportsbook oriented. The versatility of the game offer, especially for the online channel, has become an industry standard.

As for casino only online operators, however, there is no reciprocity at that level. Online casinos are still offering almost exclusively – well, casino content.

During the COVID-19 lockdown, all industries reshaped to some extent. In the betting business, lack of sports events was substituted with esports, casino content and virtual games. As a result, online betting operators have enriched their offer with exciting new content.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

This shift started even before COVID-19 lockdown. The numbers are leaning toward the conclusion that sportsbook and casino are meant to be together. A fine line between casino and betting operators is becoming invisible.

When we speak about online betting operators in Central Europe, in the past several years, Sportsbook held over 60% of the business. In 2020, the numbers are entirely different, with 70% of total turnover and GGR being made in the Casino segment of business.

The Balkan region has a similar trend. Sportsbook held primacy over Casino with 80% of business just three years ago. The current situation is that 60% of the total turnover goes into Sportsbook. In Baltics, casino content now covers 80% of the total turnover.

Traditional betting operators have adapted to the new market conditions. They learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.

Exclusivity in offer in betting and gambling is a drawback. Versatility can ease the transition in the time of turmoils like the one we experienced just a few months ago. The good news is that traditional casino operators are more than ever interested in Sportsbook integration into their online business.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Data-backed decision

In research conducted by the Business Analytics team at NSoft, sports betting is a man thing. Over 75% of online players are men, with the majority of players fitting into the age group 25 to 34 years of age. The most popular betting product is In-Play Sports betting and the most popular sport is football.

Looking deeper into the numbers, players engaged in online betting like to combine sports betting with draw-based games. Products like In-Play betting and draw-based game Lucky Six have the lowest churn rate and highest retention rate. In other words, punters who are engaged in sports betting would love to play fast casino games as well.

So where is the opportunity for online casino operators? The data shows that the betting operators who introduced casino games into its offer have significantly improved the retention rate. In general, betting operators who are offering more versatile content, tend to have more loyal players.

Once again – players like to have everything in one place.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Combining a vast world of online casino content with sports betting will result in a more loyal player base.

Sports events are irreplaceable

Nothing can be compared with watching your favourite football team in a derby match. The thrill of the game, excitement during every successful long pass and frustration over questionable referee’s decisions – it’s a paradigm of life itself. We love it and who wouldn’t miss it!

“For casino operators, the online channel is somewhat different from brick-and-mortar. The online channel offers so many possibilities for seamless integration of other content types. We wanted to extend our business and include sportsbook but we had some doubts. Our two main concerns were: will our players accept that shift and other was related to UX/UI. Luckily, NSoft took care for the second one by performing simple yet effective iframe integration into our platform that fitted perfectly. As of players, we have learned that profile of our players matched with sportsbook players’ base. We even got more engagement from new players attracted by sportsbook content  – live betting in particular stated Donny White, Sportsbook Director at Victory Willbeours.

During the lockdown, esports had its 5 minutes of glory, for apparent reasons. But as soon as sports events were back again, the number of pre-match and live tickets in betting hit the sky. Sportsbook is beyond doubt the backbone of the betting business.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Casino operators offering Sportsbook – the next big thing

Most software providers on the market have their Sportsbook flagged as a top product. NSoft is undoubtedly one of the leading industry’s software providers with over 100 clients worldwide using NSoft Pre-Match Betting MTS, Pre-Match Self-Managed or Live Betting MTS solutions.

Also, NSoft is one of the few providers that can seamlessly integrate Sportsbook into third-party platforms.

We believe that the integration of Sportsbook solution into an existing online casino operation will be the next big thing when it comes to the online channel.

“Nowadays Sportsbook has become a vital part of any successful online casino, with more and more players joining the sports betting industry. Thus we decided that adding a sportsbook to our casino was of utmost importance, so after surfing through several providers and careful consideration, we decided to pick NSoft. While checking the countless providers NSoft caught our eye in an instant with a friendly interface, countless markets and super-fast integration process. The backbone of this decision was that NSoft is a preferred partner of Sportradar. All of this led to a unanimous decision to partner up with NSoft and we have not been disappointed so far,” commented Maria Fernández, CMO of Betflip.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Sportsbook is a profit generator and combined with the vast casino players’ base, it’s a winning combination. NSoft’s risk-free, turnkey solution for Sportsbook is an essential part of this equation. Simple wallet and iframe integration ensure that the casino page looks fabulous and appealing to the players.

Although players are often clustered as casino or sportsbook players, data shows that online sportsbook operators who introduced casino and virtual games into their offer managed to attract all new players’ segment. Live Betting and Casino indeed are different types of content but certain similarities are undoubted. Both are available 24/7, fast resolved and very profitable.

“We received a huge spike of new players at our casino all thanks to the Sportsbook. We have advanced to the next level of competitiveness on the gambling market and this is definitely all thanks to NSoft and their quality product” – concluded Fernández.

NSoft Sportsbook team of experts

For the NSoft Sportsbook team of experts, the question isn’t should we do it or how to do it, but when do we start.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

We consider Sportsbook integration to the casino-based operators as seamless and logical as NSoft’s Sportsbook is an easy-to-integrate and user-friendly solution that fits every business. It is a hustle-free process for the product that doesn’t require any additional workforce from the operator.

NSoft’s MTS turnkey solution for sports betting provides clients with a competitive omnichannel solution without additional costs and with revenue share business model. All support and logistics for successful market positioning is provided by NSoft. That includes Sportradar’s market-leading Unified Odds Feed, supporting features (Live stream, Live Match Tracker, Stats and Player Props) that add value to the product. NSoft and Sportradar take care of Risk Management so the operator can focus on what matters most – their players!

Partnership with Sportradar

Long-term partnership with Sportradar helped us shape our Sportsbook MTS (Managed Trading Services). This covers every step on the way to a successful sportsbook offer: a full package of Betradar Odds feed and risk management provided by NSoft experts.

Sportsbook without setup fee – a special welcome bonus for online operators 

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! This welcome discount within the special offer is valid until the end of this year for standard integration. Learn more about Sportsbook special offer. 

Continue Reading
Advertisement

Latest News

WinSpirit’s Birthday: A Year of Success and Innovation

Published

on

Cheers to another year of success! Time flies when you’re having fun — and what a year it’s been! From overcoming challenges to achieving exciting milestones, WinSpirit has grown in ways we couldn’t have imagined.

As we celebrate our birthday today, let’s take a moment to reflect on all our achievements and the exciting journey ahead. This past year has been filled with remarkable moments, including a stunning $361,647 player win, the launch of over 100 local tournaments, and the addition of 1,112 games to our library. We’ve also been honoured with prestigious industry awards, and we’ve continued to make strides with our innovative responsible gaming initiatives. These highlights are just a glimpse of our incredible journey, and we’re excited for what the future holds.

Overview of WinSpirit

WinSpirit is an online casino that has rapidly made its mark in the gaming world. With a vast library of approximately 17,000 games, 24/7 customer support, and fast withdrawals, WinSpirit offers players an exceptional and engaging gaming experience. The platform is built on a robust bonus system, including welcome bonuses and regular offers. In addition, WinSpirit promotes responsible gaming by providing features like deposit limits, loss limits, and self-exclusion options, ensuring players’ safety while enjoying their gaming experience.

Biggest Win of the Year

At WinSpirit, huge wins are what keep the excitement alive. On May 2nd, 2025, a lucky player took home an incredible $361,647 after landing a 4000x multiplier. This monumental win serves as a testament to the exciting potential of big rewards available on the platform.

Tournaments and Other Key Activities

WinSpirit continues to engage its community with exciting new activities. Over the past year, several successful initiatives have taken place, including:

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
  1. Updated Gift Shop in April:
    One of the key innovations this year was the launch of the revamped Gift Shop — a retention-focused feature that saw impressive engagement, with more than 92% of users actively participating, significantly enhancing player loyalty and satisfaction.
  2. VIP Tournament Series:
    In August 2024, WinSpirit organized the Interstellar VIP Journey, a tournament series with three qualifying tournaments and a Grand Final. The prize pool in each tournament was 350 Free Spins.
  3. Christmas and New Year Promotion:
    From November 2024 to January 2025, WinSpirit launched the “Welcome to Lapland” campaign, distributing $1,500,000 in cash and sports gifts. Players participated in tournaments, received daily gifts, and exchanged promo currency in Santa’s Gift Shop.
  4. 100+ Local Tournaments:
    WinSpirit hosted over 100 local tournaments in collaboration with slot and live providers, awarding more than $300,000 in real money prizes.

Popular Betting Events

Players have shown strong enthusiasm for major global events. Some of the most popular betting events included:

  • Super Bowl 2025
  • Champions League
  • Euro 2024 & Copa America 2024
  • Mike Tyson vs Jake Paul
  • Olympic Games
  • NFL Finals

Collaborations with Other Brands

WinSpirit has also expanded its presence through collaborations with slot and live providers, as well as exciting social media campaigns. Partnerships with brands like 1spin4win and OnlyPlay have helped create engaging giveaways for players on platforms like Instagram, providing players with the chance to win Free Spins and bonuses.

Awards and Achievements

Over the past year, WinSpirit has received significant recognition in the gaming industry. In 2024, the platform was honoured with several prestigious awards, including:

  • Rising Star 2023 (SBC Awards)
  • World’s Best Online Casino 2023 (World Casino Awards)
  • AskGamblers Trust Certificate
  • Voice of the People 2024 (Casino Guru Awards)

These accolades are a testament to WinSpirit’s commitment to providing a premium and trustworthy experience for players.

Responsible Gaming Initiatives

WinSpirit places a strong emphasis on responsible gaming. Players are provided with the tools to set deposit limits, loss limits, and self-exclusion options, ensuring a safe environment for everyone. The platform is dedicated to promoting responsible play and player well-being.

WinSpirit Moments

With initiatives like WinSpirit Moments, we invited players to share their casino experiences — not just through gameplay but by showcasing real-life stories and moments. By submitting creative photos of WinSpirit Casino in unique locations, players shared their passion for online casinos and the benefits they enjoy.

This campaign helped forge stronger connections with our community, creating a platform for storytelling and engagement, while also encouraging responsible gaming. Through this initiative, we not only engaged players but also deepened our relationship with them, making WinSpirit more than just a casino — it’s a community where players’ experiences come to life.

WinSpirit Stories and Trends

WinSpirit also introduced WinSpirit Stories and WinSpirit Trends, innovative features that engage players in new and exciting ways. These formats provide players with information on bonus rules, showcase top game titles, and offer exclusive offers. WinSpirit Stories helps players reflect on their achievements and discover new opportunities, while WinSpirit Trends focuses on the most thrilling aspects of gameplay, helping players choose their next adventure.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Feedback from Players

WinSpirit’s high ratings across various platforms highlight its success in providing quality service and entertainment. With strong ratings of:

  • 6/5 on Trustpilot
  • 6/10 on CasinoGuru
  • 9/10 on AskGamblers

These reviews reinforce WinSpirit’s reputation as a top-tier online casino, valued by its loyal player base.

As we celebrate this milestone, we remain committed to creating meaningful experiences — for our players, partners, and the entire industry. Here’s to another year of growth, innovation, and building a stronger community. The journey is just beginning, and WinSpirit is excited for what’s to come!

Continue Reading

Latest News

DATA.BET Rolls out Full-Service Sportsbook Solution

Published

on

DATA.BET Rolls out Full-Service Sportsbook Solution
Reading Time: < 1 minute

 

The company opens a new chapter

DATA.BET, the sportsbook solution supplier, strengthened its portfolio capabilities by adding sports betting.

The new sportsbook covers over 50,000 sporting events per month, featuring over 63 pre-match and 38 live sports, along with 1000+ available markets. From the most popular leagues to niche categories, the company delivers comprehensive sports coverage backed by trusted official data providers. DATA.BET’s 24/7 in-house trading team ensures over 93% market uptime, dynamic odds adjustments, and automated settlements.

Combined with Player Props, operators can deliver a broader, player-centric betting experience. Cashout functionality is also available, allowing players to settle bets early on single and multiple bets. User engagement is further increased through integrated Video Streaming of events for football, American football, tennis, and basketball as well as interactive Widgets across key sports — keeping users engaged within the platform and eliminating the need to seek information elsewhere. This seamless access to match insights, player data, and betting markets enhances the overall experience and supports higher retention, deeper engagement, and increased betting volumes.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Today, DATA.BET’s portfolio includes esports, sports, and virtual sports, providing a complete solution for betting operators. Integration is available via an upgraded SPA or through a direct Odds Feed. Depending on operator needs and market focus, each vertical can be connected individually or as a combined solution.

“With the expansion of our sports betting solution, we are entering a new phase in supporting our partners,” commented Otto Bonning, Head of Sales at DATA.BET. “This update equips operators with a complete betting solution, while ensuring continued access to DATA.BET’s trusted tools for flexibility, control, and fast content delivery.”

The post DATA.BET Rolls out Full-Service Sportsbook Solution appeared first on European Gaming Industry News.

Continue Reading

Latest News

That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions

Published

on

Boomerang Bet held the “AC Milan vs. Bologna Trip” Instagram Giveaway from April 14th to May 1st. All followers of the brand’s Instagram account were eligible to participate. To enter, users had to like the giveaway post, tag a friend they’d like to attend the AC Milan vs. Bologna match with, and repost the message to their Instagram Story. On May 3rd, the winner was announced, and the prize included:

  • Two VIP tickets to the AC Milan vs. Bologna match on May 11, 2025;
  • Round-trip airfare (within Europe) to Milan and back;
  • A two-night hotel stay for two.

The contest was made possible because of Boomerang Bet is an Official Regional Partner of AC Milan. In 2025, the strategic partnership between the parties celebrates its first anniversary.

Winner’s experience

The winner of the competition shared his emotions about winning and attending the match between AC Milan and Bologna (The winner’s story is shared with their consent).

How did you first hear about the giveaway, and what made you decide to enter?

I first saw an Instagram Ad about the giveaway. I decided to enter because visiting San Siro had always been part of my long-term plans and dreams.

What was your reaction when you found out you won?

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

I immediately called my travel buddy. We were both extremely excited about the trip and couldn’t wait to tell our families and the members of our “football WhatsApp chat” group that we had won.

What was the matchday like? Can you describe the atmosphere at the stadium? Was there a moment that gave you goosebumps?

The matchday was incredible. We made our way from the hotel to the San Siro stadium, and there were already lots of people there, celebrating, having drinks, and enjoying food. When we found our seats and looked around, it was the first time we both got goosebumps at the same time because we couldn’t believe we had actually made it.

What made this trip truly unforgettable for you? Would you do it again? And if so, where would you go next?

What made the trip unforgettable was the incredible atmosphere at the stadium and the celebration of AC Milan’s first goal. The Curva Sud [The AC Milan fan stand] was particularly impressive. After the match, we went out and met some Rossoneri [nickname for AC Milan because of their uniforms with red and black stripes] fans, and we ended up chatting with them in various bars around the stadium for most of the evening.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Of course, we would love to visit another stadium. Our next goal is to go to PAOK Thessaloniki because of their passionate fans, and we also want to explore Greece.

I would like to thank Boomerang Bet for a wonderful experience. Everything was perfectly organized, and I’d love to take part in future giveaways. Good luck to everyone!

Boomerang Bet Creates Memorable Moments for Fans

Contests hosted by Boomerang Bet offer fans unique and exciting opportunities. In this case, the winner was able to attend a match of his favorite team and visit Milan, a city he had never been to before. This win provided him with an experience that money simply cannot buy. His story proves that anyone can be a winner.

Disclaimer: this contest is not associated with gambling activities.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Continue Reading

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania