Asia
Cricket celebrities like Jasprit Bumrah & KL Rahul use the Wattbike from Grand Slam Fitness to stay fit while on tour breaks
Grand Slam Fitness is the sole distributor of Wattbike in India
The company had recently been associated with the top athletes from India Men’s National Cricket team –Jasprit Bumrah and KL Rahul.
Many celebrities & sportsmen like Anil Kapoor, Kevin Pieterson, etc. are using Wattbike as a part of their best home fitness regime
India, November 2020: India’s leading premium fitness equipment company, Grand Slam Fitness’s award-winning trainer ‘Wattbike’ is been used by cricketers like Japrit Bumrah & KL Rahul for working out when they are at home during tour breaks. Grand Slam Fitness is the first & only distributor of Wattbike in India.
India has turned into a fitness conscious country over the past few years and Grand Slam Fitness is dedicated to bringing best in class, and technology-driven fitness equipment and solutions to the country. The company recently got a chance to associate with 2 athletes and national players of the Cricket team – Jasprit Bumrah and KL Rahul.
In India, the demand for the trainer is rising by each day and Grand Slam has witnessed a huge following for this product amongst fitness enthusiasts, professionals, and gym trainers. Not just the fitness industry, now, Wattbike has made a place in many celebrities, cricketers, and footballers’ fitness routines. Famous personalities like; Anil Kapoor, Kevin Pietersen, Sheyi Ojo, Kolkata Knight Riders, and many more have added Wattbike to their fitness equipment collection.
Since it is an indoor trainer, it is gaining larger traction as fitness centers and gyms are shut for the time being.
Mr. Prateek Sood, Director, Grand Slam Fitness said that “We are happy to bring such a splendid work of art and technology – Wattbike to India. We have received an overwhelming response for this product in Indians it has found an important part in exercising and indoor fitness routine of many. Wattbike is known to be the best trainer for progressive fitness. It’s unique features and performance computer enables the accurate measurement of over 40 performance parameters. In the future, we will continue to fulfill the training requirements of our consumers and bring such new, innovative products to the country. I am confident that Wattbike will continue to stay in demand in India for a long period. Additionally, we are aiming to collaborate with IPL teams for the distribution of the product.”
Wattbike is a universal solution for everyone from beginner cyclists and gym users to sophisticated national coaches and performers looking for the winning edge. It is the perfect cycle ergometer. It is a specialized bike from the UK that can work on your fitness as well as sports training to bring out the best version of yourself. The smartest indoor bike in the world, already been used by some major key athletes and facilities i.e cycling federations in Australia, USA, and France also with elite sports connections i.e Joanna Rowsell Shand – Double Olympic Champion, Andy Murray – World no. 1 tennis player, James Golding – Endurance cyclist and world record holder, Conor McGregor – Former UFC Featherweight and Lightweight Champion and many more.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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