Baltics
Gaming Innovation Group signs with SIA Admirāļu Klubs from Latvia
Gaming Innovation Group Inc. (GiG) has today signed a long term contract with SIA Admirāļu Klubs, one of the leading gambling enterprises in Latvia, for the provision of GiG’s platform, sportsbook and front-end development to launch their new digital operation in the regulated Latvian market.
Together with related companies, Admirāļu Klubs has experienced rapid growth since its inception and now boasts many gambling halls, making it the market leader in the Latvian gambling industry. The gambling halls serve a wide variety of visitors, in towns and cities across the country tailoring a spectrum of entertainment options to their tastes and interests. To further drive its footprint in the regulated market, Admirāļu Klubs is now taking their operation to the next level by launching a new digital sports and casino brand.
The regulated Latvian online gambling market saw double digit growth in the third quarter of 2020 vs the previous year, with online gambling revenue jumping 16%. Admirāļu Klubs’ already established brand recognition and market knowledge, coupled with GiG’s technology and expertise in delivering digital excellence for its land-based partners puts this new partnership in a prime position to capitalize on the growing opportunity within Latvia.
The sports and casino offering is expected to go live in 2021. The term of the contract is for an initial three year period. This partnership further emphasises GiG’s drive to support multiple partners in regulated markets scaling out its tech investment.
SIA Admirāļu Klubs says: “Gaming Innovation Group is well established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves. We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.”
Richard Brown, Chief Executive Officer of GiG says, “GiG is very pleased to be supporting SIA Admirāļu Klubs entrance into the online gambling space for both Casino and Sportsbook, they have a large & successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia, online gambling has a high growth in the market and we are excited to expand further our reach there.”
Baltics
Aviatrix granted certification in Estonia

Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.
It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”
Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.
It underlines the team’s commitment to bringing the game to players around the world.
Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.
The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.
Baltics
Playson powers ahead in Europe with Fenikss partnership

Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform
Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.
Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.
The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.
Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.
Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.
“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.
Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.
“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”
The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.
Baltics
SYNNET CMS Officially Live in Latvia

After extensive development and rigorous testing, the SYNNET Casino Management System is now fully operational at Joker.lv gaming halls in Latvia. This marks a major milestone in the company’s long-term vision of delivering a powerful, intelligent and scalable solution for managing gaming establishments with maximum efficiency.
The launch of SYNNET represents a shift in the way casinos and gaming halls are monitored, managed and optimised. Designed to streamline daily operations, enhance decision-making and improve overall efficiency, SYNNET provides comprehensive control over every aspect of a gaming venue.
Among its standout features, SYNNET includes:
• Integrated jackpot system – Seamlessly manage and customise jackpot configurations across multiple gaming machines.
• Advanced dashboards & widgets – Get real-time insights into casino performance, financials and player behaviour through an intuitive and fully customisable dashboard.
• Floorplan management – A visual representation of all gaming machines and tables for optimised space utilisation and operational efficiency.
• Marketing campaign automation – Target and engage players effectively with built-in tools for promotions and personalised offers.
• Geographic mapping of operations – Gain an overview of all locations, allowing for efficient monitoring and remote management of multiple branches.
With 35 branches and 1150 gaming machines now fully integrated into the SYNNET ecosystem, casino operators can leverage data-driven insights to enhance performance and player engagement like never before.
The post SYNNET CMS Officially Live in Latvia appeared first on European Gaming Industry News.
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