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Caesars Entertainment

Caesars Entertainment and William Hill Sign First NFL Team Sponsorship Together With Indianapolis Colts

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Caesars Entertainment, Inc. and its exclusive sports betting partner, William Hill US, today announced their first NFL team sponsorship together, becoming a sports betting partner of the Indianapolis Colts. The partnership highlights a new integrated way for the Colts, Caesars Entertainment and William Hill to engage with sports fans throughout the 2020 football season in Indiana.

“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities,” said Roger VanDerSnick, Colts Chief Sales & Marketing Officer. “This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”

As part of the agreement, Caesars Rewards, the largest customer loyalty program in the industry, will sponsor a free-to-play “Pick 6 Predictor” game on the Colts Mobile App. The Pick 6 Predictor generates a series of questions, that fans predict the outcome of, before the upcoming games. Correct picks are rewarded with weekly prizes, and all participants are entered into a chance to win a trip to Las Vegas to stay at a Caesars Entertainment property.

“Our company has deep roots in Indiana,” said Chris Holdren, Co-President of Sports and Online Gaming for Caesars Entertainment. “This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”

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Pending regulatory approval, the Caesars Indiana mobile sports betting app “Caesars Sports Book by William Hill” will integrate into the franchise’s media and marketing efforts, bringing exclusive offers and promotions directly to fans through the newly branded sports betting app.

William Hill Sports Book entered the Indiana market last year and has seen tremendous success. This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times,” said Sharon Otterman, Chief Marketing Officer of William Hill. “We’re excited to be revolutionizing the way fans connect with their hometown team in Indianapolis and look forward to all that’s in store for this football season.”

 

SOURCE Caesars Entertainment, Inc.

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Caesars Entertainment

OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino

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The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.

Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”

Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.

OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.

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The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment Expands WSOP Online Poker Platform to Pennsylvania

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Caesars Entertainment announced an expansion of the WSOP Online poker platform, now pooling liquidity in Pennsylvania with its three existing jurisdictions: Nevada, New Jersey, and Michigan. The move positions Caesars as the first online poker operator to share liquidity across four U.S. jurisdictions, establishing WSOP Online as the only platform in the US where players from all four states can compete in the same player pool. The inclusion of Pennsylvania follows Michigan’s integration with Nevada and New Jersey on WSOP Online in May 2024, marking another significant milestone in the development of WSOP Online as the premier online poker site.

In addition to the announcement of shared liquidity across another jurisdiction, Caesars unveiled the 2025 WSOP Online Bracelet schedule. The schedule will once again feature 30 bracelet events coinciding with the 56th annual World Series of Poker, which will be held for the fourth consecutive year at Caesars Rewards destinations Paris Las Vegas and Horseshoe Las Vegas on the Las Vegas Strip.

“The addition of the Pennsylvania player pool to WSOP Online comes at the perfect time, and we’re ready to give avid poker players in The Keystone State the opportunity to raise the stakes on their poker play. This expansion enhances the experience for players by building even greater prize pools that are up for grabs all summer long as a part of our jam-packed WSOP Online schedule. We’re ready to see who earns our largest online prize pools ever once the first hands are dealt this summer,” said Danielle Barille, Vice President of Online Poker at Caesars Entertainment.

The first Online Bracelet event kicks off on May 31 with a total of 10 live final tables, and the final event begins on July 15. In 2025, WSOP Online will introduce an Online Bracelet Leaderboard, offering over $30,000 in prizes for the first time. Participants in the Online Gold Bracelet events will accumulate leaderboard points, with the highest scorer being honored as the 2025 WSOP Online Bracelet Player of the Year.

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Every Tuesday, Saturday and Sunday of the series will feature an official gold bracelet up for grabs, from the $333 Triple Treys No Limit Hold’em event on June 8 to the $5,300 WSOP Online High Roller Championship on July 9. Last year, over $30 Million in prize money was awarded from Online Bracelet events in June and July. This year, the schedule is highlighted by six Mystery Bounty tournaments with $5.5 Million in guarantees.

In addition, exclusive satellites to qualify for land-based tournaments will be offered on WSOP Online, with entry fees as low as $1. These satellites will be daily single-table satellites and massive promotions, such as the guaranteed 25-seat Main Event mega-satellites on June 29 and July 1 where 25 $10,000 Main Event Seats are guaranteed for every event. Ten Online Bracelet events will also begin online, playing under a hybrid format, with their final tables contested live in Las Vegas at the WSOP. WSOP satellites outside the US are currently underway and held exclusively at GGPoker.

Players are permitted to play on WSOP Online while simultaneously participating in live WSOP events at the World Series of Poker in Las Vegas which will run from May 27 to July 16, with poker’s undisputed world championship, also known as the “Main Event,” beginning on July 2.

The post Caesars Entertainment Expands WSOP Online Poker Platform to Pennsylvania appeared first on Gaming and Gambling Industry in the Americas.

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EveryMatrix completes iGaming content launch with Caesars Entertainment

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EveryMatrix online casino games content has gone live across five regulated jurisdictions with Caesars Entertainment, extending the technology provider’s reach in the regulated North American market.

EveryMatrix is now providing Caesars’ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios, including Armadillo Studios and newly acquired Fantasma Games via integration with SlotMatrix. New game titles are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

EveryMatrix, the industry’s fastest-growing iGaming technology provider, has secured commercial agreements with multiple tier-1 operators in the US, with delivery through SlotMatrix. This includes its first breakthrough aggregation agreement at the end of 2024.

SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library with more than 34,000 games from 350+ studios.

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Using the full power of SlotMatrix, North American brands can offer their customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content, further enhanced by EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.

“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.”

“SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players.”

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Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”

The post EveryMatrix completes iGaming content launch with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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