Latest News
Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.
Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”
Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.
Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.
As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”
Latest News
Rise of Orpheus unites myth, love, and thrilling features

Play’n GO unveils Rise of Orpheus, a mythical slot that takes players deep into the Underworld in pursuit of love, light, and powerful gameplay features.
Following in the footsteps of mythology-inspired favourites like Gates of Troy and Rise of Olympus, Rise of Orpheus brings the tragic tale of Orpheus and Eurydice to life through emotionally charged mechanics and immersive storytelling. As Orpheus ventures into the realm of shadows to reclaim his lost love, players are invited to join a cinematic journey shaped by love, risk, and divine intervention. With its richly atmospheric visuals and evolving feature set, Rise of Orpheus stands as a testament to Play’n GO’s commitment to blending narrative depth with standout gameplay.
At the heart of the game is the Reunion feature, triggered when both lovers appear on screen. Orpheus walks across the reels to reach Eurydice, leaving Wilds in his path and forming a powerful combined symbol. In tandem, Eurydice’s Multiplier grows with each of her appearances during Free Spins, heightening the emotional – and gameplay – stakes. Meanwhile, the Wrath of Cerberus Respin and Wild Meter mechanics provide escalating excitement and layered rewards. These features don’t just elevate gameplay – they mirror the desperate determination of Orpheus’ journey.
Players drawn to the rich lore of Divine Showdown or the emotional arcs of Tales of Asgard: Freya’s Wedding will find familiar satisfaction in Rise of Orpheus. As part of Play’n GO’s mythology-inspired portfolio, this title offers a unique take on the legendary love story, marrying poetic tragedy with inventive mechanics. The game’s progression through the Underworld’s levels also echoes the structure of House of Doom II, offering evolving gameplay with dramatic flair.
Magnus Wallentin, Games Ambassador at Play’n GO, commented: “With Rise of Orpheus, we wanted to craft a slot that resonates emotionally as well as mechanically. This is a love story wrapped in myth, with every feature reinforcing the journey of reunion and risk.”
A poignant story. Powerful features. Rise of Orpheus invites players to walk through shadows – and witness love reshape destiny.
The post Rise of Orpheus unites myth, love, and thrilling features appeared first on European Gaming Industry News.
Latest News
Belatra raises the bar with Jackpot Limbo launch

Belatra Games, the specialist online slots developer, is proud to unveil its latest instant game hit, Jackpot Limbo. This instant title blends simplicity, strategy, and the thrill of big wins, offering fast-paced gameplay, intuitive mechanics, and suspense.
Before each round, players must select their Player Factor using the Target field and then press the Bet button. The game will then generate a random Game Factor between 1.00 and 9999.00 – the higher the number, the bigger the potential win – but the risk rises. If the selected Player Factor is less than or equal to the Game Factor, the player wins. The prize is calculated as the bet amount multiplied by the Player Factor.
The Jackpot feature can only be accessed with a minimum bet of 60 credits. When activated, the game randomly sets a target jackpot amount. The jackpot is awarded to the player whose bet pushes the total prize pool to hit or go beyond that set total.
As the pool nears the target, the jackpot display will start to flash red. From this point onward, jackpot reels may appear and spin. Players will scoop the jackpot if the ‘LIMBO’ appears on the reels.
Sergey Chernyavski, Belatra Games’ CCO, said: “Jackpot Limbo is the ultimate test of risk and reward as players contort themselves to find the winning formula. The beauty of this instant format is its accessibility: easy to learn, fast to play, and always exciting.”
The post Belatra raises the bar with Jackpot Limbo launch appeared first on European Gaming Industry News.
Latest News
WSOP® PARADISE 2025 TO BREAK RECORDS AGAIN WITH $60M-GUARANTEED SUPER MAIN EVENT

The World Series of Poker winter series boasts the biggest prize guarantee in live poker history
The World Series of Poker (WSOP®) today revealed electrifying details of its highly anticipated WSOP Paradise winter tournament series, headlined by the $60,000,000-guaranteed Super Main Event – the largest prize guarantee in live poker tournament history. This monumental series is set to transform Atlantis Paradise Island in the Bahamas into poker’s ultimate winter playground from Dec. 4 through Dec. 18, hosted in exclusive partnership with GGPoker, the World’s Biggest Poker Room, and Triton, the leading high-stakes tournament organiser.
This third annual iteration of the WSOP Paradise festival will again showcase an unparalleled set of high roller and super high roller events. The tournament schedule will be jointly curated and hosted by WSOP and Triton Poker, ensuring a world-class experience for all players.
The festival’s undisputed crown jewel is the No Limit Hold’em Super Main Event Championship, with a buy-in of $25K. This record-setting tournament boasts an astounding $60,000,000 prize guarantee – a full $10,000,000 higher than last year’s landmark event. In 2024, Yinan Zhou famously outlasted a 1,977 field to claim his first coveted WSOP bracelet and the $6M winner’s prize.
Other festival highlights include:
- Event #1: WSOP Circuit Championship Mystery Bounty (Dec. 4) – $2,500 buy-in (all WSOP Circuit ring event winners from July 1 through Dec 2. will receive an exclusive $5K Ticket to Paradise package that includes entry to Event #1)
- Event #3: Triton Pot Limit Omaha Main Event (Dec. 5) – $100K buy-in
- Event #5: Triton Invitational (Dec. 7) – $250K buy-in (the field will be evenly split between invited players from the worlds of business and entertainment, and their professional poker player guests)
- Event #9: Triton No Limit Hold’em Main Event (Dec. 9) – $100K buy-in
- Event #14: GGMillion$ (Dec. 15) – $25K buy-in – $10M prize guarantee
“They called us crazy last year for launching the Super Main Event with the biggest live tournament guarantee ever, so consider this a re-raise,” said Ty Stewart, Chief Executive Officer of WSOP. “WSOP Paradise is here to stay, and we’re making poker history once again, with the $60,000,000 guarantee and some new signature events. The expanded partnership with Triton, alongside the new Super Mystery Bounty kickoff event, headlines what is a can’t-miss winter festival.”
Daniel Negreanu, GGPoker Global Ambassador, added: “I said last year that a $50M guarantee for the Super Main Event was crazy – adding another $10,000,000 on top is freaking insane! WSOP is bringing the biggest high rollers and the best poker experience possible back to Paradise, and I cannot wait to be part of it.”
“We’re thrilled to return to WSOP Paradise and bring the Triton experience back to this part of the world,” said Andy Wong, Chief Executive Officer of Triton Poker Series. “WSOP Paradise is a truly exciting stop for us at Triton, and we’re proud to be part of it once again.”
“Each year, WSOP Paradise at Atlantis Paradise Island continues to soar. From the electric atmosphere and high-stakes drama to the passionate fans and unforgettable moments, the tournament is quickly becoming the can’t-miss, most sought-after event of the poker season. With ever-growing prize pools — including a record-breaking $60 million guarantee for the Super Main Event — all set against the iconic backdrop of the world-renowned Atlantis Paradise Island in the Bahamas, there’s truly nothing else like it,” said Joe Brunini, Chief Gaming & Customer Development Officer, Atlantis Paradise Island.
Players can satellite into the WSOP Paradise Super Main Event exclusively at GGPoker, with Road to Paradise qualifier tournaments already live in the GGPoker tournament lobby and more qualifier options set to launch in the coming weeks with WSOP Express. Winning players will secure a $30K WSOP Paradise Super Main Event package, which includes their SME $25K buy-in, discounted accommodation at the exclusive Atlantis Paradise Island resort, complimentary meals, and more.
To kick off the Road to Paradise in true style, WSOP is happy to announce that the player who is knocked out on the prize bubble in this year’s WSOP 2025 $10K Main Event in Las Vegas will be awarded a $30K WSOP Paradise Super Main Event package, instantly transforming the Bubble Boy’s moment of bad luck into a second shot at glory.
The full WSOP Paradise 2025 daily schedule will be revealed later this year. The WSOP reserves the right to cancel, change, or modify the tournament or any tournament event, in part or in whole, without notice.
Please follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates. More information about this year’s Road to Paradise and WSOP Express qualifiers will be revealed at GGPoker.com in the near future.
The post WSOP® PARADISE 2025 TO BREAK RECORDS AGAIN WITH $60M-GUARANTEED SUPER MAIN EVENT appeared first on European Gaming Industry News.
-
Latest News4 weeks ago
That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Latest News4 weeks ago
DATA.BET Rolls out Full-Service Sportsbook Solution
-
Latest News4 weeks ago
Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era
-
Latest News3 weeks ago
Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams
-
Latest News6 days ago
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights
-
Latest News6 days ago
Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
-
Latest News3 weeks ago
IGT Lottery Becomes Brightstar Lottery
-
Latest News6 days ago
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia