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Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.
Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”
Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.
Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.
As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”
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Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

Fast-growing digital PR agency has offices in London and Manchester
Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.
Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.
He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.
Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.
Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.
Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”
Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”
The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.
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HELLISH 7 HITS FROM HÖLLE

“Hellish 7 Hold & Win”, (Höllische 7 Hold & Win in German) is now live, a spicy Classic Series slot from the Berlin-based developer Hölle Games.
This is a new summer edition in the Hellish Seven franchise, known for its high volatility, hellishly good payouts, and hard rock riffs. The new entry features Hold & Win, where, if players can fill the reels with (any) cash symbol, they will win the impressive 7777x main prize! Mini, Major and Mega jackpot payouts can be scooped up along the way too, awarding more instant cash wins, and ladder & card gamble mini-games also allow potential bonus winnings.
Players can directly buy entry into the feature if they want to skip the base game, or they can opt to use Feuer Stake which is a Stake Boost feature that increases the chances of hitting the Hold & Win for only a 1.5x stake multiplier spin cost.
The game is now available for MGA with other territories following soon. Hölle Games will release another flamin’ good slot later this month with Dragon’s Diamonds, a 5×6 scatter cascade featuring the titular dragon and huge multiplier win potential.
The post HELLISH 7 HITS FROM HÖLLE appeared first on European Gaming Industry News.
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Booming Games Partners with Bitville Gaming to Strengthen African Presence

Booming Games, a top-tier developer of high-end slot content for the global iGaming industry, is proud to announce a strategic partnership with Bitville Gaming, a leading provider of innovative and compliant gaming solutions across South Africa and emerging markets.
This collaboration marks a significant milestone in Bitville Gaming’s ongoing mission to deliver world-class gaming content to licensed operators and regulated markets. The partnership enables Bitville Gaming to integrate Booming Games’ full portfolio of award-winning slot titles, featuring engaging themes, innovative mechanics, and premium-quality graphics into its content distribution network.
Booming Games continues to expand its global footprint, and this new partnership represents a significant step in bringing its games to emerging regulated markets. With a shared focus on integrity, entertainment, and compliance, both companies are well-positioned to offer enriched player experiences while meeting the highest standards of regulatory oversight.
This partnership is effective immediately, and integration efforts are already underway to ensure Booming Games titles are readily accessible to licensed operators across the region.
Solomon Godwin, Head of Africa at Booming Games, said: “Partnering with Bitville Gaming offers an exciting opportunity for Booming Games as we expand our reach across Africa. This collaboration allows us to deliver our premium gaming experiences to a broader audience while continuing to meet the evolving needs of our players. We’re thrilled to introduce our high-quality, immersive titles, including Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Gold Gold Gold 5000, and Ronaldinho Spins to players on the Bitville Gaming platform”.
Andrew von Hoesslin, CEO at Bitville Gaming, added: “The Bitville team is delighted and thrilled to announce our partnership with Booming Games. Their innovative, entertaining and cutting-edge online slot games are a perfect fit for Bitville’s platform. We can’t wait to bring this exciting gaming experience to operators in the African market. This collaboration is a testament to our commitment to delivering the best in online entertainment.”
The post Booming Games Partners with Bitville Gaming to Strengthen African Presence appeared first on European Gaming Industry News.
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